HomeMy WebLinkAbout20140508.tiff pit KAISER PERMANENTE®
Walk & Wheel Colorado:
Increasing Walking & Biking in Colorado
Through Local Government Action
Funding Application Guidelines
August 2013
Due Date: Wednesday,September 18th 2013
Timeline(some dates subject to change):
• Walk and Wheel Colorado application workshop: Thursday,August 22"" 2013
• Applications due: Wednesday, September 18th 2013
• Award notifications: Friday, December 13th 2013
• Official starting date: Wednesday,January Is'2014
Kaiser Permanente Colorado is the state's largest nonprofit health plan,proudly working to
improve the lives and health of Colorado residents for more than 40 years. Kaiser Permanente
Colorado provides comprehensive health care services to more than 540,000 members through
26 medical offices and a network of affiliated hospitals and physicians. The health plan was
named"Highest in Member Satisfaction" among Commercial Health Plans by J.D.Power and
Associates for the sixth straight year. Kaiser Permanente was recognized by the National
Committee for Quality Assurance(NCQA)as the top-ranked commercial health plan in
Colorado, No. 6 in the nation and the second ranked Medicare plan in the U.S. Kaiser
Permanente was also recently recognized as a 2012 Hypertension Champion by Million
HeartsTM. In 2012, Kaiser Permanente proudly directed more than $92 million to community
benefit programs to improve the health of all Coloradans. For more Kaiser Permanente news,
visit kp.ors/newscenter or follow us on twitter @kpcolorado or facebook.com/kpcolorado.
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Walk and Wheel Colorado 1
I. KAISER PERMANENTE'S SUPPORT TO INCREASE WALKING &
BIKING IN COLORADO
Kaiser Permanente(KP) Community Benefit invites proposals to motivate people to be active
through programs and education, creating walkable/bikable environments, and creating places
that make walking/biking the preferred choice of transportation. Partnerships with state and
local governments can lead to common solutions to promote active transportation,the
environment and the economy. Through the Walk and Wheel Colorado grant program KP seeks
to engage communities in the creation of safe environments that foster access to, promotion of,
and demand for, more livable communities that support walking/wheeling for daily activities
(jobs, schools, health, other essentials). Kaiser Permanente Colorado Community Benefit is
making funding available for up to 10 local cities,towns or municipalities in order to foster the
goal of the LiveWell Colorado HEAL (Healthy Eating Active Living)Cities and Towns
Campaign (http://livewellcolorado.ora/healthy-policy/heal-cities-and-towns).
II. BACKGROUND ON KAISER PERMANENTE'S INVESTMENT
STRATEGY TO INCREASE WALKING & BIKING
Kaiser Permanente has supported a number of programs to promote community-wide active
transportation(walking, biking and using public transit). In 2013,KP funded:a)county-level efforts
to develop Bike to Work events; b)the development, implementation,and evaluation of bike share
programs; c)organizations working to advocate for local and state government priorities that support
active transportation;d)a Metro Denver health impact assessment,and e)organizations working to
increase active transportation through the built environment.
To continue building upon these activities, KP will support a diverse range of community level
activities that promote active transportation. KP is interested in ensuring that best practices are
utilized and current efforts are maximized.
III. IMPORTANCE OF WALKING & BIKING
• Walking 1.5 miles/day leads to a 30%decrease in the risk of heart disease/stroke and
diabetes, yet 75%of trips 1 mile or less are made by car and only 15%of children walk/bike
to school
• Currently, 55.7% of Colorado adults and 25.8%of Colorado children are overweight
• Community design and transportation systems that support biking,walking and transit
increase physical activity and support healthy weight
• Transportation trends over the last 50 years have prioritized the automobile and physical
activity has been designed out of our daily lives
• Eight of ten leading causes of death in Colorado are associated with land use and
transportation systems, including obesity-related chronic diseases(stroke,cardiovascular
disease and diabetes), injuries,mental health and respiratory disease
• Walking regularly decreases depression as effectively as Prozac or behavioral therapy'
• Colorado's health care cost of obesity is$874 million/year, and the cost to publicly funded
health care programs is$297 million/year
• Between 2000 and 2010,the senior population increased by 39%. One in three seniors prefer
to walk, but do not feel supported by the environment to do so
' American Journal of Preventive Medicine
Ili KAISER PERMANENTE:.
2 Walk and Wheel Colorado
IV. WALK & WHEEL COLORADO INITIATIVE: VISION, GOALS AND
STRATEGIES
A. Vision
Environments that support accessibility to daily activities via multi modal transportation promote
healthy active lifestyles and healthier people.
B. Community-based Goals
• Increase the number of trips for daily activity(e.g., trips to the store)made by bike or foot
• Increase the number of work and school commutes made by bike or foot
• Increase minutes spent per day walking or biking for physical activity
C. Strategies
In order to achieve these goals, comprehensive strategies are required that collectively engage
leadership to promote walking and biking among: l)residents; 2)local government staff; and, 3)
local elected officials. Strategies that will be encouraged through this request for proposals
(RFP)process include community engagement to develop strong advocacy networks in support
of biking and walking;data collection to better understand barriers and opportunities to increase
active transportation; well-planned infrastructure and facilities projects;promotion of biking and
walking opportunities; policy efforts to codify support for active transportation; and, funding&
redirecting financing towards active transportation.
V. Grant Requirements
This RFP is intended to allow a broad array of solutions and strategies. Required activities and a
longer discussion of grant elements, and strategies from which applicants can choose—follows
this section.
A. Grant Guidelines
• Funding is available for up to $100,000 for project implementation and required staff
management.
• Funds may be used to carry out approved strategies, including staff salaries and benefits,
program costs, overhead, and indirect costs. Indirect costs must not exceed 10%of the
project budget.
• Ripe and justifiable capital projects, such as installing bike racks, lockers or traffic calming
devices, for communities that have already engaged in significant planning and prioritization
with existing staff to support these efforts can comprise 20%of the proposed budget.
• Submission of an application does not guarantee finding.
B. Eligibility Criteria
• Kaiser Permanente grant funds will only be awarded to cities,towns and municipality
governments; however, we encourage involvement by multiple levels of local government
agencies such as health or planning departments, public works or metropolitan planning
organizations(MPO).
• Proposals must demonstrate the ability to increase the number and degree to which people
who live, work or play in a community walk or bike as part of their daily lives.
Walk and Wheel Colorado 3
• Funds will be granted up to a maximum of two years.
• Public institutions may include worksite wellness strategies in their proposals, but should
respond to Kaiser Permanente's corresponding employer(RFP) if that is the primary focus.
C. Target Communities:
Funding will be awarded based on demonstrated fit with the following criteria:
• Located Within Kaiser Permanente's Service Area(defined by the following counties):
Adams, Arapahoe, Boulder, Broomfield, Clear Creek,Crowley,Custer, Denver, Douglas,
El Paso, Elbert,Freemont, Gilpin,Grand,Jefferson, Larimer, Lincoln, Otero, Park,
Pueblo, Summit,Teller and Weld.
• Diverse Geographies: Cities,towns, and municipalities in urban, suburban, and rural
areas are all encouraged to apply.
• Demonstrated Assets: Strong applications will demonstrate existing leadership and
progress made towards creating an environment that supports walking and biking as an
easy and safe option for all residents.Applicants that have adopted policies in support of
active transportation, developed planning documents in support of active transportation,
collected significant data on the needs and barriers to active transportation, or promote
active transportation through events and social marketing are encouraged to apply.
• Demonstrated Needs& Barriers: Strong applications will document clear gaps and/or
anticipated next steps to further promote active transportation and can identify the
assistance or resources needed to address them.
▪ Demonstrated Benefit to Underserved Populations: Strong applications will document
how their proposed projects,planning,and promotion will specifically encourage and
allow more active transportation for populations that currently do not bike or walk
consistently or face significant challenges in safely biking or walking on a daily basis.
• HEAL Cities& Towns: As written under requirements, funded communities must be
enrolled in or enroll in the HEAL Cities&Towns Campaign within the first year of being
funded. This RFP will help support the implementation of policies adopted through the
Campaign. Communities choosing to join the Let's Move Cities and Towns campaign are
also encouraged to apply.
D. Grant Management and Network of Partners:
• Coordinating Agency Capacity: A coordinating agency must be able to undertake the
following roles:
o Serve as the recipient of grant funds;
o Designate a project coordinator, responsible for coordinating initiative activities
and serving as a point of contact for the collaborative and Kaiser Permanente;
o Manage administration of the grant including negotiation and execution of
subcontracts with collaborating and partner agencies;
o Ensure that communication is maintained among all partners;
o Be responsible for the formal grant reporting to Kaiser Permanente; and,
o Designate an evaluation liaison,either within the coordinating agency or within
one of the partner organizations,to serve as a point of contact for the outside
evaluator.
04 KAISER PERMANEWTE<,
4 Walk and Wheel Colorado
• Community Engagement Strategy: Kaiser Permanente will contract with a community
organizing non-profit to develop and implement community engagement strategies with
each community funded through this RFP. It is expected that each funded community
work closely with them and other local partners to integrate these efforts into other grant
activities to some degree, unless existing networks exist in the community.
• Leverage of Additional Resources: Funded communities will be expected to document in-
kind resources brought to the project. Pursuing additional financing or grant funds is
encouraged and expected to implement successful projects.
• Partnership with the Technical Assistance Provider: Kaiser Permanente will contract
with an independent bicycle and pedestrian technical expert to provide strategic planning,
analysis, and recommendations to all funded communities. The degree of technical
assistance required by funded communities will vary, but it is expected that each
community engage with the technical assistance provider to some degree.
E. Required Activities
In addition to proposed projects(see grant elements below), funded communities will be required
to participate in the following activities. Costs for all required activities may be covered by grant
funds, and should be reflected in the proposal's approach and budget.
• Participate in Evaluation and Data Collection: Staff in each funded community will be
required to submit project plans and status reports and other documentation, as needed,to
an outside evaluator contracted by Kaiser Permanente. Specific data needs will be
determined with the evaluator; however, grantees will be required to begin
implementation of a standardized pedestrian and bicycle traffic counting program.
Grantees will also be required to document existing data collection efforts including:
bicycle and pedestrian counters, bicycle and pedestrian facilities inventory, and data
collection on local population behavior/perspectives. If grantees are not currently
collecting data in these areas,they should include plans to do so through this grant
proposal(see section E under Grant Elements)
• Engage Local Elected Officials: Funded communities will be required to join the HEAL
Cities&Towns Campaign of LiveWell Colorado
(www.livewellcolorado.org/HEALCameaian) in the first year of the grant.The campaign
engages local elected officials—mayors and city council members—as leaders in this
movement. Joining is free, and LiveWell staff work with members to adopt a resolution
in support of healthy communities.The resolution includes a commitment to adopt at
least one policy in support of Healthy Eating and Active Living.
• Network with Other Grantees: Funded communities will be asked to participate in
networking activities with other communities funded through this grant. It is anticipated
that grantees will be asked to document and develop at least one case study on their
efforts; participate in quarterly networking calls or in-person meetings; and, participate in
at least one webinar per funded year to share process and outcomes.
VI. GRANT ELEMENTS
Grantees that are approved for funding are encouraged to engage in one or all of the strategies
outlined below throughout the course of their grant. Applicants are encouraged to propose
innovative high-impact strategies that are ready for implementation. It is anticipated that some
communities may focus primarily on collecting baseline data to inform future projects, while
Walk and Wheel Colorado 5
other communities may have several projects ready for implementation. Similarly,some
communities may maximize the available technical assistance while others may need less.
Each proposed strategy area should be addressed in the grant application with detailed tasks,
primary responsible parties,timelines,and budget allocation. Some strategies may require only
staff time while others may have significant infrastructure costs.
A. Community Engagement
Funded communities will work in partnership with a KP contracted community engagement
organization to identify and engage local organizations,agencies, and individuals. It is not
necessary to identify how many hours of assistance are requested in this application.Community
engagement strategies will first and foremost build upon existing assets such as bike or
pedestrian advocacy groups, but will also focus on building awareness and activism within well-
established community organizations including faith-based groups,health associations,
neighborhood associations, children and youth groups, and others.
It is anticipated that in year one of the grant the community engagement strategy will identify
local partners and key cultural institutions;recruit participants for built environment audits,
surveys, forums, walking tours,etc; and,conduct trainings on: 1)multiple community benefits of
walking and biking;2) key opportunities to increase walking and biking; 3) contributions to local
economic development;4)advocacy talking points;and, 5)opportunities for residents to
participate in the planning process(i.e., where,when,and how decisions are made around active
transportation and when and how to engage in the planning process).
B. Technical Assistance
Each funded community will be eligible for up to 80 hours per year of technical assistance(TA)
from an outside contractor with technical expertise in multi-modal transportation, policy analysis
and planning for bicycle and pedestrian infrastructure. It is not necessary to identify how many
hours are requested in this application. In year one of the grants, the TA provider will work with
funded communities to assess and strategize opportunities and challenges to promote walking
and biking locally.
Examples of available technical assistance:
• Review of existing planning and regulatory documents to identify areas to address,change,
or promote
• Review of the Capital Improvement Plan to identify ways to focus capital on bike and
pedestrian infrastructure
• Guidance on how to leverage federal transportation funds in support of active transportation
• Guidance on fundraising approaches and strategies for redirecting existing funds
• Development of a bicycle and pedestrian master plan
• Support in implementing high-priority projects identified from an existing bicycle or
pedestrian master plan
C. Project Implementation
Applicants should propose several projects to promote active transportation. Strong applications
will document significant progress to increase active transportation and clearly identified needs
and next steps, so that projects can advance as soon as funds are received.
KAISER PERMANENTE•
6 Walk and Wheel Colorado
Strong candidates will have projects already identified and prioritized by the community, yet
perhaps not fully funded. Projects should reflect the community's unique assets and needs, but
also reflect a solid knowledge of national best practices. Proposed projects should clearly meet
the needs of those who face the most significant barriers to walking or biking more.
Implementation funds can be used for:
• Staff time (e.g., overall project management,drafting and development of new bicycle or
pedestrian policies, development of new funding strategies)
• Hiring of additional contractors needed(e.g.,to develop a bicycle and pedestrian master
plan)that exceeds the capacity of the TA provider
• Implementation of planned infrastructure projects (e.g.,build out of bike rack/locker
network, traffic calming, safety measures,whatever is most needed in the community)
• Promotion (see below)and outreach to engage residents of all ages and abilities in biking
and walking (e.g., social marketing, signage and mapping, community events,
challenges/races,etc)
D. Promotion
Funded communities are encouraged to propose promotional activities that support other existing
projects or proposed activities through this RFP.Activities should educate and motivate residents
to bike and walk more and must directly support other policy or environmental changes in the
community.
Examples of promotion activities are the development of social marketing campaigns to call
attention to new opportunities to walk or bike; safety trainings and classes; outreach events
targeted to older adults; worksite focused challenges or events; community events such as
"ciclovias"; promotional campaigns oriented around established events such as bike/walk to
school or work day;the development or refinement of community way-finding for bicyclists; etc.
E. Data Collection & Integration
Understanding preferred routes and avoided routes and how cyclists and pedestrians travel—or
do not-is critical. As written under grant requirements, all funded communities will be required
to work with the outside evaluator to assess gaps and needs concerning baseline data, and what
information may be needed to further advance planning for bicycles and pedestrians.
Further,this grant program aims to support each funded community to begin implementation of a
standardized pedestrian and bicycle traffic counting program. Such a program will require the
installation of at least one counter station(unless previously installed), and the development of a
plan as to where and when counts will occur. This may also require a comprehensive facilities
inventory of bicycle and pedestrian infrastructure.Grantees should seek guidance from CDOT
on developing a standardized process for such a program and should be familiar with the state's
bicycle and pedestrian plan:
http://www.coloradodot.info/programs/bikeped/Bike_Ped_PlanB ikePedStatePlan
Applicants should also be familiar with the recommendations put forth in the"Colorado Mile
Markers: Recommendations for Measuring Active Transportation"report commissioned by
Kaiser Permanente and published in May 2012. Specific recommendations from that report
include:
Walk and Wheel Colorado 7
• Placement of at least one bicycle and/or pedestrian counter to collect baseline data on bicycle
and pedestrian use and track patterns and changes over time.
• Documentation of a comprehensive bicycle and pedestrian facilities inventory.
• Survey of local population behavior to assess views on traveling by bike or foot,real and
perceived barriers to biking and walking more,and other factors that affect who walks or
bikes where.
• Other assessment needs.
Collected data should be used to inform other grant activities and future projects. Funded
communities will be required to integrate collected data into their evaluation of this grant-funded
work. Funded communities will also be encouraged to demonstrate how they will integrate
results from a comprehensive counting program into local general plans,bicycle and pedestrian
master plans, regional multi-modal transit plans, or other relevant policy documents.
F. Coordinated & High-Impact Strategies:
See specifics under"Grant Elements"above, for expectations on each strategy. Each funded
community is expected to propose and implement a coordinated and high-impact approach
across relevant strategies demonstrating the ability to reach a significant portion of the targeted
population as well as the ability to change behavior.
Vision Goals High-Impact Strategy Categories
Policy& Environmental Change
• Policy efforts to codify
Increase the number support for active
�., of trips for daily transportation
activity(e.g,trips to • Funding&redirecting
the store)made by financing towards active
bike or foot
transportation
People • Well-planned
walk and infrastructure and facilities
bike more Increase the number
as part of of work and school
' commutes made by
their daily bike or foot
life.
Assessment,Advocacy and Promotion
• Data collection to better
understand barriers and
Increase minutes opportunities to increase active
spent per day transportation
.'14 walking or biking • Strong advocacy networks in
for physical activity
support of biking and walking
Resources: • Promotion of biking and
httn://www.activelivingbydesign.org/ walking opportunities
http://m ileh ighconnects.org/main.htm I
htty://newoartners.org/
htto://www.reconnectinuamerica.ora/
014 KAISER PERMANENTS.
S Walk and Wheel Colorado
V. APPLICATION GUIDELINES
A. Submission Procedure
All of the following must be submitted online for a proposal to be considered complete:
• Grant Application-Please include all required application documentation for the designated
coordinating agency.
• Target Community and Population Detail -Provide a detailed description and map of the
target geographic area and population.
▪ Budget and Budget Narrative—Provide detailed line-items of direct costs,such as personnel,
equipment and operating costs; indirect costs such as overhead;and individual agency
subcontracts and/or consultants. Include in-kind costs as well. Please include a detailed
budget narrative and rationale for each line item including subcontracting to partner
organizations named in the budget.
Please use the following link to access our online grant request form:
www.grantrequest.com/SID 946/?SA=SNA&FlD=35238
On this website, follow these simple instructions:
1. Create your new account with email and password
(or sign in using your existing email and password)
2. Complete request form and attach required documentation
3. Select review& submit—these are two separate functions;
select submit after reviewing your request form information
Please review the tips on the main page for completing the request form before beginning. Be
prepared to upload several required documents prior to completing the request form, such as
your organization's Board of Directors list and an IRS determination letter. Be sure to clearly
provide information regarding your proposal and organization.
RETURN LOG IN LINK
complete pending requests or view history of requests,click here.
If you need to sign back in to complete your pending request form, use this link and your same
account sign in information.
If you have any questions please contact:
Tristan Sanders, MPH
Kaiser Permanente—Community Benefit and Relations
Tristan.j.sanders@kp.org
a. Project summary
Over the next two years,Weld County will address two timely goal areas in active transportation:
increase community-level walking and bicycling infrastructure and increase walking and bicycling
participation. A bicycle/pedestrian taskforce will evolve from existing workgroups to develop a strategic
plan for active transportation, including the completion of an inventory of active travel infrastructure
needs within Greeley and at least four other communities in Weld County.An Active Transportation
coordinator will also be hired to ensure the day-to-day functions related to the goals,objectives, and
strategies are completed, including the integration of current workgroups and coalitions for this project.
b. Weld County's Changing Demographics and Impact on the Built Environment
Weld County experienced rapid changes to its population and the built environment. In 2010,
there were 252,825 people living in Weld County (2010 U.S. Census). Most of that population
(83.2%) lives in cities and towns; the remaining population is rural. The county's population has
grown by 40 percent since the 2000 Census. Greeley and Evans are home to nearly 111,500
residents. Weld is one of the top ten most heavily populated counties in the state and its
growth since the 2000 Census was only surpassed by Douglas County. In comparison, Colorado
has grown 17 percent overall compared to other states since the year 2000.
Eleven Weld County communities have growth rates higher than the county's growth rate of
nearly 40 percent. These include: Firestone (431.8%), Severance (430.2%), Frederick (251.8%),
Erie (188.3%),Johnstown (158.4%), Lochbuie (130.7%), Evans (94.8%), Milliken (94.3%), Mead
(68.8%), Eaton (62.3%), and Hudson (50.5%). Greeley's growth rate (20.7%), however, was
lower than the county overall but still higher than the state growth rate.
Many communities south of Greeley (and Evans) make up the fastest growing communities in
the county, adding over 41,000 new residents since 2000. Greeley, Evans, Firestone, and Erie
make up more than 50 percent of the county's growth since 2000.
Weld County Community Health Survey Findings and the Built Environment
The Community Health Survey is conducted every 3 years by the Weld County health department.The
survey is administered randomly to about 7,000 residents throughout the county. The following survey
findings are from 2,300 residents surveyed in 2007 (active transportation related questions were not
asked in 2010; however, active transportation questions will be included in the September 2013 survey):
1 At least 75%of all county residents are concerned about availability of recreation opportunities
and bike or pedestrian safety
► Regarding bike or pedestrian safety,Greeley/Evans residents were more concerned about this
issue than residents in other regions
► Throughout the county, many residents(over 50%) are moderately or very concerned about
bike or pedestrian safety and the availability of recreation opportunities
I For Weld County residents, heavy or fast moving traffic and not enough bike lanes were the
main barriers to being more active
Percent White and Latino in Weld County
In 2010, 68.8% of Weld County's residents were white and 27.4%were Hispanic/Latino. Weld
County has a higher percentage of Hispanics/Latinos (27.4%)than Colorado (20.7%); whereas
the city of Greeley has 36% Hispanics/Latinos.
Percent of residents who live in Poverty in Weld County
In 2010,the U.S. Census Bureau defined the poverty threshold for a family of four to be
$22,314; for a family of two adults aged 65 years and over it was $13,194. In 2010, an
estimated 35,454 (14.3%) of the total population in Weld County were living at or below
poverty level. The poverty rate is slightly lower than the United States (15.3%) and slightly
higher than Colorado (13.2%). In 2010,the percent of Weld County children that live in a family
with a total income below the poverty level was 18.5%, higher than the 17.1% of all children in
Colorado.
Percent who use active transportation to get to work,school,or play
Creating health-promoting environments is complex. In Weld County, this is complicated by the
geographic size of the county which is large (4,022 square miles)with a diverse population
density mixture of rural and urban areas. In some communities,there may be limited options to
use active modes of transportation (i.e., walking or biking)to commute to work or school. Only
2.5% of Weld adults commute to work by biking or walking compared to 4.3%of adults
statewide. More importantly,the proportion of Weld County school-aged children (less than 15
years old)that bike, walk, or skateboard to school is 20.4% compared to 38.4% in Boulder,
29.9% in Larimer, 27.8% in Mesa, and 30.5% statewide. This limited activity contributes to less
physical activity among Weld County residents.
Percent overweight/obese in Weld County
Overweight and obesity are very high in Weld County. Weld's adult obesity rate (24.5%) is
higher than the state rate (20.5%), but still lower than the national average (27%). The
prevalence of overweight and obesity among Weld children, adults, and recent mothers is
significantly higher than Colorado's rates. One-third of Weld children, about sixty percent of
adults, and nearly half of recent mothers are overweight or obese.
Percent who meet Physical Activity(PA)recommendations in Weld County
Fifty-four percent (54%) of Weld County residents report getting the recommended amount of
physical activity. The amount of physical activity achieved by different age groups varies slightly
between the ages of 18 and 74 years. Despite the positive numbers, about half of all Weld
County residents do not receive the recommended amounts of PA.
On the other hand, about one out of four Weld residents are physically inactive, especially
compared to some of our neighboring and peer counties.
Among high school students, according to the 2010 Weld Healthy Kids Colorado Survey, 22% of
Weld students said they get 60 minutes or more per day of physical activity, which is a slightly
lower rate than for high school students statewide in 2009.
In summary, based on the rapid growth of Weld County,the burden of overweight and obesity,
including the expressed desires of residents for safe and connected bike lanes and trails, we
feel our proposal will address a significant need within the diverse communities of Weld
County.
c. Describe Program or Project. Include the issue and opportunity.Goals and objectives,target
population.
This project will support a full-time Active Transportation (AT) coordinator. The position will be
supported 50%by in-kind county match funding,with the remaining funds from KP.The position will
help push momentum in Greeley and Weld County for the development of a strategic plan that
promotes safe and connected bike lanes, walking and bike trail implementation and promotion,
engagement of local elected officials, and work with partners in active transportation engineering and
evaluation. Weld County is prime for moving the active transportation work forward (e.g. see attached
letters of support from partners) and is building upon previous active community initiatives.
Weld County currently has a number of significant projects underway to promote Active Transportation
that involves the health department and many external partners. For example,the Greeley Bicycle
Advocacy Workgroup has helped the City of Greeley obtain Bronze status as a bicycle friendly city from
the League of American Bicyclists. Additionally, work continues to expand trail connectivity within
Greeley and communities within Weld County. The health department has been instrumental in
organizing several critical mass bicycle rides with partners in the City of Greeley during the summer of
2013 to increase awareness about bicycling and safe routes for active transportation. As a collective,
we are also initiating the first"North Colorado Trails Conference" in November 2013,with the goal of
increasing active transportation and recreation throughout Weld County(Dr. Eric France from KP is a
confirmed speaker at the event).The Active Transportation coordinator will play a vital role in initiating
next steps related to post-conference strategies.
Previous funding from the Colorado Department of Public Health and Environment(Steps to a Healthier
US) and an abbreviated LiveWell Colorado community grant has initiated several active community
development projects and assessments. For example,the Weld County Health Initiative Assessment
(2010) conducted by the Walkable and Livable Communities Initiative(i.e. Dan Burden) and a health
impact assessment of the built environment along the Highway 85 corridor(2009).These projects
identified a high need for safe and connected transportation corridors for the working poor and recent
immigrants to Weld County. A study conducted by a member of the Weld Faith Partnership (2013)
found that transportation (or the lack thereof)was the number one need and priority for the
disadvantaged in Weld County. A key recommendation of the report was to provide bicycles to the
disadvantaged in order to assist them in commuting to work. The health department has begun efforts
to assist Turn Around Bikes (a bike depot that repairs and refurbishes donated bicycles and then
provides them for free to the community— particularly to the disadvantaged and to newly arrived
immigrants at the Global Refugee Center)with their strategic planning on increasing donations of
bicycles to the program and also marketing their services to the broader Weld County. Health
department staff and active transportation partners in Weld County acknowledge that continued
improvements for bike lanes, connected trails, and sidewalks will not only improve the overall quality of
life for its residents, but also assist the disadvantaged with their commuting solutions. Please see the
ensuing goals, objectives, and strategies for more details about our proposal:
Goal I: Increase Community-Level Walking and Bicycling Infrastructure in Weld County
Objective 1.1: By April 30, 2014 the Active Transportation coordinator will have established a
Bicycle/Pedestrian Taskforce to guide in the development of a strategic plan,the identification and
implementation of an active transportation inventory assessment, including the use of GIS mapping of
existing and planned developments, and guidance on overall initiatives to increase walking and bicycling
in Weld County.
Strategies include recruitment of participants from the North Colorado Trails Summit, recruitment of
traffic engineers and park planners, alignment of participants from the Weld County Trails Coordination
Committee, integration of participants from the Greeley Bicycle Advocacy Workgroup and the Make
Today Count campaign coalition, bike shop owners, interested citizens, elected officials,etc.
Objective 1.2: By December 31, 2015 the Active Transportation coordinator will work with partners(e.g.
Weld County Bike/Ped Taskforce and members from the Trails Coordination Committee, Greeley Bicycle
Advocacy Workgroup, North Colorado Health Alliance, and individual towns and cities)to develop a
strategic plan for active transportation within Weld County.
Strategies include engagement of elected officials,joining the HEAL Cities and Towns Campaign, utilizing
existing partnerships and momentum on existing trail development and plans developed by the North
Front Range MPO, use existing trail development strategies(e.g. Poudre River Trail,Johnstown and
Milliken trail,etc) and city of Greeley's quest to move from Bronze status to Gold status from the League
of American Bicyclists. Strategic plan writing will also involve partnership with the KP contractor and
other groups, including the Make Today Count coalition.AT Coordinator will also utilize the county GIS
department for mapping and other planning discussion needs.
Objective 1.3: By December 31, 2015 the Active Transportation coordinator will work with partners,the
Bike/Ped Taskforce, and KP contractors to complete an inventory of active travel infrastructure within
Greeley and at least four other communities in Weld County.
Strategies include engagement of elected officials, utilizing existing partnerships(e.g.Weld County
Trails Coordination Committee,Greeley Bicycle Advocacy Workgroup, North Colorado Health Alliance,
and individual towns and cities) and momentum from the North Colorado Trails Conference to conduct
assessment. Field intercept surveys will be used to gather qualitative information from trail, bike lane,
and sidewalk users; and quantitative data will be used from trail counters and the county health
department community health survey.Additionally, new questions will be developed for use in ensuing
community surveys to measure progress and challenges.State and national survey databases will also
be searched to find related active travel data. The inventory will also include assessments in low income
neighborhoods.
Objective 1.4: By December 31, 2015 the Active Transportation coordinator and the Bike/Ped Task Force
will explore alternative funding mechanisms to aid communities in increasing community participation
in active transportation via capital development projects to increase trails, bike lanes,and sidewalks.
Funding recommendations will be included in the strategic plan.
Strategies include the further development of the Weld County Active Community Development Fund,
which would solicit funds from oil and gas companies,foundations, private citizens, and other
businesses within Weld County to support the development, maintenance, and promotion of trails, bike
lanes, etc.Also incorporate the Discover Weld initiative from the Board of County Commissioners to
promote tourism and outdoor recreation within Weld and Northern Colorado. Recommendations will
be made to connect low-income communities to existing or planned trail and sidewalk connections.
Goal II: Increase Community-Level Walking and Bicycling Participation in Weld County
Objective 2.1: By December 31, 2015 the Active Transportation coordinator and the Bike/Ped Task Force
will have implemented at least one major campaign and two smaller events in Weld County to
promote the use of trails,sidewalks,and bike lanes for increased active transportation.
Strategies include the community engagement of local elected officials, businesses,schools, and the
general public; partnerships and collaboration with the Make Today Count campaign and other partners;
concerted use of media advocacy for free media publicity—this has successfully been done twice in
Greeley with two critical mass rides in the summer of 2013 to promote existing routes for bicycling and
continued challenges within the city (media coverage was excellent). Collaborate with schools on Walk
and Bike Month promotion and Safe Routes to School.Also incorporate the Discover Weld initiative
from the Board of County Commissioners to promote tourism and outdoor recreation within Weld and
Northern Colorado.The Weld County Data Dashboard Project will also be used to promote evidence-
based strategies promoting bicycling and walking to decrease overweight and obesity, while also
expanding commuting options for the poor. Focused outreach will be directed in low-income
communities.
Objective 2.2: By June 30, 2014 the Active Transportation coordinator with support from the Bike/Ped
Task Force will assist at least one Weld County city or town join the HEAL Cities and Towns Campaign.
The AT coordinator will also continue to promote and encourage participation in the HEAL initiative to
other communities in Weld County for the duration of the KP grant.
Strategies include the community engagement of local elected officials, local planners, traffic engineers,
parks and recreation staff,community garden advocates and coalitions, engagement of the Greeley Bike
Advocacy workgroup, LiveWell Colorado, and others, including members of the Built Environment
Strategic Collaborative (BESC).
Objective 2.3:Through December 31, 2015 the Active Transportation coordinator will partner with
Greeley based "Turn Around Bikes" (a bike depot that repairs and refurbishes donated bicycles and then
provides them for free to the community— particularly to the disadvantaged and to newly arrived
immigrants at the Global Refugee Center)to increase the promotion and marketing of their services
within Weld County,and increasing their bike donations and bike give-a-ways by 20%.
Strategies include engagement of faith-based groups via the Weld County Faith Partnership, Weld
County Human Services,the Global Refugee Center,the Weld Food Bank, and the local media to
promote Turn Around Bikes services(i.e. bike donations) and their continued need for donated bikes.
Outreach will also include low-income neighborhoods and ethnically diverse communities.
d. Key Staff and roles
Active Transportation Coordinator(TBD).Will coordinate the day-to-day activities and strategies
related to walking and biking promotion. Position will manage the Bike/Ped Taskforce,the active
transportation inventory, and the development of the Weld County Bike/Ped Strategic Plan. The
position will also collaborate with various partners in promoting a community-wide bike/ped campaign.
Position is 50%funded from Weld County in-kind match.The county side of funding addresses healthy
eating promotion and a Weld County food hub project. KP grant will make this position full-time.
Eric Aakko, Health Education,Communication,and Planning Director at the Weld County Public Health
Department,will provide the project oversight and supervision of the Active Transportation
Coordinator. Eric has over seven years experience working on various built environment and physical
activity promotion strategies at the state and local level. Eric also has over 20 years experience in public
health management and leadership.
Cindy Kronauge, PhD, Health Data Specialist at the Weld County Public Health Department,will provide
evaluation consultation related to the grant, including revising bike/ped access questions for the Weld
County Community Health Survey, coordinating strategy maps for the Weld County Data Dashboard
project, and coordinating with partners and the KP consultant on various evaluation issues.
Tanya Geiser,Administration Director at the Weld County Public Health Department, will provide grant
fiscal operations support and serve as the health department fiscal officer on this project.This position
will be provided in-kind.
e. Continuation of work after grant funding
Weld County and its cities and towns are prime for increased active transportation development and
promotion.The health department envisions after KP grant funding, including the development of a
Bike/Ped Strategic Plan (that will include the active transportation inventory and key recommendations
for moving strategies forward) the existing 50%county funding for this position could be increased to a
100%county funded position.The two years of KP funding including the successful completion of the
related goals,objectives, and strategies will provide the justification for advancing the position to a full-
time health department Healthy Eating and Active Living (HEAL) coordinator.
f. Evaluation success
We intend to measure our success of this project from progress and completion of our stated goals,
objectives, and strategies. We will also measure success from changes to the baseline in our inventory
assessment of active transportation in Weld County. Another success will be qualitative and
quantitative changes to our Community Health Survey results related to bicycling, walking,and
infrastructure improvements.
g. Visibility for KP
KP will receive positive visibility throughout Weld County related to funding this project. Due to the
extensive partnerships and networks already in place related to health improvement,this project can
help further build KP recognition in multiple diverse workgroups and coalitions.
h. Other ways for KP participation
KP can participate in the Weld County Trails Coordination Committee (WTCC)either as an active
participant or as a "donor" for monthly meeting space or support for the next Northern Colorado Trails
Summit. KP is also welcome to join any of the various workgroups or coalitions discussed in this
application.
i. Describe role of BOH
The Weld County Department of Public Health and Environment has a nine-member Board of Health
(BOH)that provides limited oversight and recommendations for public health and environmental
services.The five-member Weld County Board of Commissioners(BOCC) has a far greater impact on
public health oversight and day-to-day operations. Both the BOH and BOCC provide the health
department with flexibility in managing operations and essential service functions. Neither the BOH or
the BOCC, provide financial contributions to the health department.
j. Current Programs
The Health Communication, Education, and Planning (HCEP) division uses a variety of health
promotion strategies to address population health. One of the key foundations for HCEP is
considering the complex social, behavioral,and economic environments where people live. The
staff also acknowledge that diverse community partnerships are vital to successful health
promotion. These partnerships include work sites, schools, healthcare, community
organizations,and faith-based groups.
The HCEP division's$1.1 million budget is funded equally by county revenues and state/private
grants for staff and operating expenses. The HCEP staff consists of seven health educators, a
registered nurse, one dietitian, a community outreach worker, health data analyst and a graphic
designer/office technician.Three staff are bilingual in Spanish/English. The Division Director is
the Public Information Officer and serves as the liaison for the media for the Health
Department. The division has responsibility for implementing the following community-based
initiatives:
• leading obesity prevention that includes nutrition and physical activity programs;
• improving food access in neighborhoods through the retail enhancement program;
• partnering with the farm to school program to implement a regional food
cooperative/food hub;
• supporting community gardens around Weld County;
• coordinating trails/recreational improvements with municipalities;
• community walkable design technical assistance;
• worksite wellness programming with 32 major employers in Weld County;
• implementing adolescent injury prevention education/events;
• coordinating FDA retail inspections and tobacco prevention education;
• maintaining emergency preparedness communication functions;
• leading strategic planning and program evaluation for the health department;
• implementing the Public Health Improvement Plan;
• publishing all health department reports and marketing materials;
• leading public information and social media communication for the department .
A link to our 2012 Annual Report details all of the various populations and population sub-groups the
HCEP division serves: http://web.weld.gov/?method=binary.display¶m1=61515B4c55D253c95d06
k. Current goals and strategic plan
Health Department Goals
- To improve the health of our diverse communities by assuring individuals,families, and
communities gain greater control of factors that influence their health.
- To lessen adverse public health impacts of disease through prevention efforts.
- To enhance our organization's effectiveness by continually monitoring and improving our
performance and evaluating our programs.
The Weld County Department of Public Health and Environment's Health Education, Communication,
and Planning Division led a two-year community-based process to develop its CHIP plan.The CHIP
workgroup involves over 30 different organizations within Weld County.The CHIP plan (Community
Health Improvement Plan—is available on the health department website at:
http://www.co.weld.co.us/assets/6d0C336318dB2BB6acac.pdf) identifies three goal areas for improving
the health of Weld County. One of the goals is to increase physical activity. The objectives and sub-
strategies to achieve this goal include numerous improvements to the built environment,trails
development, promotion and marketing of active transportation, and other strategies. Our proposal to
KP for a Walk and Wheel grant will align perfectly with our identified goal, objectives, and strategies to
increase physical activity within Weld County.
I. Describe community partners
Our community partners are diverse. Our Community Health Improvement Plan (CHIP) initiative has
over 30 different agencies ranging from healthcare, behavioral health, public health, local school
districts, university and community college,faith groups, City of Greeley, and the library district. For this
project, we have three (3) letters of support(see attached): City of Greeley(Eric Bracke,Traffic
Engineer, 970.350.9357); Make Today Count Campaign—North Colorado Health Alliance (Vincent
Atchity,Chief Operating Officer, 303.898.3405), and Turn Around Bikes(the only bike depot in Weld
County, Graham Bylsma, 970.353.1231).All three partners are very engaged in active transportation
projects with the health department, and all three partners participated in the critical mass rides,the
Greely Bike Advocacy workgroup, and other built environment projects.
m. Past or current partnerships with KP
We have made some initial relationships with KP via the Make Today Count(North Colorado Health
Alliance) campaign,Weigh and Win, and The Weight of the Nation screening in Greeley.
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Esther Gesick
From: Tanya Geiser
Sent: Tuesday, February 04, 2014 3:23 PM
To: Esther Gesick; Donna Bechler
Subject: Kaiser grant app
Attachments: Weld—logic model_Final.docx; Weld_project plan.doc; KP Project summary and
Workplan.docx; 1343_001 .pdf
Hello again,
Attached are several documents that were cut and pasted and/or attached to the online application that was
completed. Unfortunately, there was no paper copy printed following the completion of the application online. Please
let me know what you think.
Tanya
Ext 2122
1
Hello