HomeMy WebLinkAbout20163325.tiffRESOLUTION
RE: APPROVE PARTNERSHIP AGREEMENT FOR DISCOVER WELD COUNTY AND
AUTHORIZE CHAIR TO SIGN - THE TRIBUNE
WHEREAS, the Board of County Commissioners of Weld County, Colorado, pursuant to
Colorado statute and the Weld County Home Rule Charter, is vested with the authority of
administering the affairs of Weld County, Colorado, and
WHEREAS, the Board has been presented with a Partnership Agreement for Discover
Weld County between the County of Weld, State of Colorado, by and through the Board of County
Commissioners of Weld County, on behalf of the Department of Public Information, and the
Tribune, commencing April 18, 2016, and ending with further terms and conditions being as stated
in said agreement, and
WHEREAS, after review, the Board deems it advisable to approve said agreement, a copy
of which is attached hereto and incorporated herein by reference.
NOW, THEREFORE, BE IT RESOLVED by the Board of County Commissioners of Weld
County, Colorado, that the Partnership Agreement for Discover Weld County between the County
of Weld, State of Colorado, by and through the Board of County Commissioners of Weld County,
on behalf of the Department of Public Information, and the Tribune, be and hereby is, approved.
BE IT FURTHER RESOLVED by the Board that the Chair be, and hereby is, authorized
to sign said agreement.
The above and foregoing Resolution was, on motion duly made and seconded, adopted
by the following vote on the 26th day of October, A.D., 2016, nunc pro tunc April 18, 2016.
BOARD OF COUNTY COMMISSIONERS
WELD COUNTY, COLORADO
ATTEST: ditAgov jelgo;4i
Weld County Clerk to the Board
eputy Clerk to the B
APP' : ' ' D AS
/A.
ounty Attorney
Date of signature: 1 < I'el (Co
Mike Freeman, Chair
Sean P. Conway, Pro -Tern
1/
Steve Moreno
(AYE)
(NAY)
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DISCOVER WELD COUNTY PARTNERSHIP AGREEMENT
Client
Name:
Discover Weld
County
Client
No.
Contact
Name:
Jennifer
--
Finch
Event
Name:
Explore
P
P
Weld
County
Contact
Phone:
970-336-7203
Event
Date(s):
May
2016
and
TBD
Date
Fall
2016
Contact
E-mail:
jfinch@co.weld.co.us
Product
Description.
Tourism
Magazine
Tribune
Contact
Name:
Bruce
Dennis
Tribune
Contact
Phone
-I
.
970-392-4429
Tribune
Contact
E-mail
.
bdennis@greeleytribune.com
Agreement
Date
:
April
18th,
2016
THE TRIBUNE agrees to provide the following
• Eight pages to run in each edition of the Explore Weld County tourism magazine (16 total pages). The Greeley Tribune will
distribute 17,000 (min) total copies to Visitor Centers and Hotels/Conference Centers in Colorado.
• One 300x250 ad unit to be placed in Explore Weld County newsletter, sent to 25,000 travel enthusiasts in Colorado twice per year.
Email dates TBD.
• One Discover Weld County logo and web link to be placed in Explore Weld County newsletter, sent to 25,000 travel enthusiasts in
Colorado twice per year. Email dates TBD.
• Discover Weld County website on folio on all left hand content pages in the Explore Weld magazine.
• Discover Weld County logo and short message to be included on two content pages in Explore Weld County (ie. Table of
Contents, Thank You Page.. etc).
• Discover Weld County logo and web link featured on a minimum five pages on the Explore Weld County website.
• Welcome Page letter in Explore featuring content by any one of the five members of the Board of County Commissioners.
• Design services for all advertising placements in Explore Weld County or Explore Weld County newsletter.
• Reporting on results from Discover Weld County's sponsorship, which includes but is not limited to:
• Full email metrics for two newsletter campaigns, including opens, clicks and click through rate from logo and
display ad placement to Discover Weld County website. Delivered monthly.
• Annual report of Explore Weld County website metrics, including total metrics, demographics, devices used,
geography and more. Delivered March 31St 2017.
• Analysis of Discover Weld County's website, done through the Tribune's access of Discover Weld's Google
Analytics. Delivered March 31st 2017.
• Reporting will include a before and after view look at common metrics of the site, with a special
emphasis on:
o Overall traffic numbers/growth
o Direct traffic vs. referral traffic
o Visitors location
o Top pages viewed
o Bounce rate
In exchange, DISCOVER WELD COUNTY agrees to provide the following:
• Input into the content, or actual content, for Explore Weld County, as needed by the Greeley Tribune. Content may be
communicated to Bryce Jacobson, Bruce Dennis and/or Kyle Knoop throughout the production process of the brochure. Content
may be new, original content presented to the Tribune, or already published content from discoverweld.com.
• Offer recommendations on final product, for both editions in 2016, based off proof of brochure. Feedback to be given within seven
days of initial proof delivery.
• Provide welcome letter text and photo(s) from any one of the five members of the Board of County Comrr'-' - :-
both editions of Explore Weld County in 2016.
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• Greeley Tribune access allowed to the to Discover Weld County's Google Analytics in order to conduct a full analysis of metrics
and results throughout the year. Discover Weld will provide data to the Tribune from Google Analytics (as a CSV or Excel
file)
• Logos to use in the publication or newsletter.
• Copy. photos or graphics for any ad placements in Explore, submitted in a timely manner to the Tribune.
2016 Paid Investment from Discover Weld County: $16,000
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