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Home My WebLink About20230168.tiffRESOLUTION RE: APPROVE APPLICATION FOR SMALL BUSINESS INCENTIVE PROGRAM AND AUTHORIZE RELEASE OF ECONOMIC DEVELOPMENT TRUST FUNDS (TIER I) - K9CATION, C/O STEVEN ROLL WHEREAS, the Board of County Commissioners of Weld County, Colorado, pursuant to Colorado statute and the Weld County Home Rule Charter, is vested with the authority of administering the affairs of Weld County, Colorado, and WHEREAS, the Board has been presented with an Application for the Small Business Incentive Program and a request for the Release of Economic Development Trust Funds (Tier I) from K9cation, do Steven Roll, to the County of Weld, State of Colorado, by and through the Board of County Commissioners of Weld County, on behalf of the Department of Planning Services, with further terms and conditions being as stated in said application, and WHEREAS, after review, the Board deems it advisable to approve said application, a copy of which is attached hereto and incorporated herein by reference, and release the Economic Development Trust Funds (Tier I), in the amount of $20,000.00, payable to K9cation, c/o Steven Roll, to offset various impact fees incurred and previously paid by K9cation, do Steven Roll. NOW, THEREFORE, BE IT RESOLVED by the Board of County Commissioners of Weld County, Colorado, that the Application for the Small Business Incentive Program and a request for the Release of Economic Development Trust Funds (Tier I) from K9cation, c/o Steven Roll, to the County of Weld, State of Colorado, by and through the Board of County Commissioners of Weld County, on behalf of the Department of Planning Services, be, and hereby is, approved. BE IT FURTHER RESOLVED by the Board that Tier I Economic Development Trust Funds, in the amount of $20,000.00, be, and hereby are, released and payable to K9cation, do Steven Roll, to offset various impact fees incurred and previously paid by K9cation, c/o Steven Roll Cc :PI-erP/MW), FZ(RR/cP/So), ACF(co) APPL. ` o2/ot/23 2023-0168 PL2290 APPLICATION FOR SMALL BUSINESS INCENTIVE PROGRAM AND AUTHORIZE RELEASE OF ECONOMIC DEVELOPMENT TRUST FUNDS (TIER I) - K9CATION, C/O STEVEN ROLL PAGE 2 The above and foregoing Resolution was, on motion duly made and seconded, adopted by the following vote on the 11th day of January, A.D., 2023. BOARD OF COUNTY COMMISSIONERS WELD COUNTY, COLORADO ATTEST: ddavo � jdo;c1, Weld County Clerk to the Board County torney Date of signature: 01/2-'4123 Mike Freeman, Chair EXCUSED Perry . Buck, Pro-Tem 2023-0168 PL2290 MEMORANDUM To: Cc: From: Subject: Date: County Commissioners Cheryl Pattelli, Chief Financial Officer Chris D'Ovidio, Controller Tom Parko, Director of Planning Services /- 1. K9cation, c/o Steven Roll December 28, 2022 I am pleased to submit to the Board of County Commissioners an SBIP application for K9cation. This small business operates a dog boarding kennel, dog daycare and dog training Facility. This business is associated with USR22-0014. K9Cation is a small business operating in unincorporated Weld County with two (2) employees. As part of the application requirements, the owner submitted their business plan and met with representatives from the Small Business Development Center (SBDC). Jesse Esparza reviewed the business plan and found it satisfactory. Attached is the confirmation email from the SBDC. The Small Business Incentive Plan was created by the County Commissioners to help offset land, building permit, septic and impact fees associated with development. Below is a breakdown of the fees: Land Use Fee: Building Permit Fee(s): Impact Fees Septic Permit Fee: $3,750.00 $7,565.09 $11.029.80 $950.00 Total $23,294.89 According to the Small Business Application requirements, the business falls under Tier 1 and is eligible to receive up to $20,000.00 The business is obligated to cover the first $2,500.00. The Planning Services Director recommends approval of this application and respectfully requests that the County Commissioners authorize and release $20,000.00 from the Economic Development Fund. SERVICE, 'I EAMWORK, INTEGRITY, QUALITY 2023-0168 Wit PLZZ9O 1861 f• p_ U ►`1 T- (Ai!. j `r WELD COUNTY SMALL BUSINESS INCENTIVE PROGRAM APPLICATION Notice: Prior to filling out the application, please review the Program Criteria and Process handout regarding the program's eligibility requirements. Program Purpose: Weld County has established a Small Business Incentive Program (BIP) which will provide eligible businesses financial assistance to offset land use, building permit, and several impact fees. The program is designed to reduce upfront capital outlay for small businesses located in unincorporated Weld County. Application Instructions: This application must be filled out completely and signed. Attachments and exhibits may be included. A cover letter that adequately explains the scope of the company's business model must accompany the application. 1. COMPANY INFORMATION Applicant Name: -1C-fi)Qimi G le,\St �� Mailing Address: NN-mi,rSes,Thr (.5N SOLg"\A-1...... -) Telephone: 3Ia LN WIN — ¼st '‘--\ Email: ItS�O\1 4\-6 R � �(l� . C 'n!1 Fax: , -- Web Site: 2. INCORPORATION INFORMATION (if applicable) Federal ID#: rELQ ' 2.71 -La '4 `j\ Type: LL....( ----A r State: C....0 Date of Incorporation: eaa— ZzsZ\ t 2 - 3. CONTACT PERSON Name & Title: \„S1` -� �-�� LQ-NAM- Mailing Address: Nesalwat C.3z4 cesscns-C__, Telephone: =3 \C)\— Z ny Fax: E-mail Address: 'N4--Sernass \ I 4. PROPERTY INFORMATION Parcel ID C'. '1,,n-'SZS\-\OlJ O/'� 0 t J Property Atltlress. \\JLNI Q.Q '‘`\Tht +' - ^ Cii 90 1 \V�L> Legal Description: `�'T a N-ZS \ C,f \Ost?ThLe\ \%\,\--\ Y Owner(s) / Tenet(s): AsCe_iV` �, Sen 5. PRODUCT AND/OR SERVICE Business activities involving the project site in unincorp. Weld County: x\-za S 6. COUNTY ASSISTANCE - PAST & PRESENT Identify below past incentive assistance provided to the applicant by Weld County: Identify below current requests by the applicant for any other assistance from Weld County: 7 BUSINESS PLAN Provide a brief overview of the proposed business in Weld County. es -9v \ C5•a.. arizco. Cam«.. Cs,us>• >wq as -N-eLtd %(sS1/4 INFORMATION For the purpose of this application full-time 8. WORKFORCE p p pp a employee works a minimum of 32 hours per week. The business may have a combination of part-time employees that is the equivalent of at least one full-time employee. Current m • to ees: Existing payroll (total number of filled and unfilled positions). 9. JOB LOCATION VERIFICATION At least 50% of the employer's workforce must reside in Weld County for a period of one-year. Certified Copy of Payroll: A business presently located in Weld County must provide a certified copy of its payroll as of the date of the application. a_La\Cmc \,\C‘s-- 10 SBDC VERIFICATION The applicant shall consult with the Small Business Development Center pnor to receiving funds The applicant shall attach a copy of an affidavit signed by the Director of the SBDC or his/her designee The SBDC contact information is Mail 902 7th Avenue , Greeley, CO 80631 Website http //www neeccosbdc orq Phone (970)352-3661 11 QUESTIONS & ASSISTANCE Weld County Department of Planning Services The application will be processed by the Director of Planning Services The Director may contact the applicant for clarification regarding the application or to request additional information during the review process If the application is approved, the Director will contact the business when prepanng the agreement and when scheduling the agreement for action by the Weld County Board of Commissioners The applicant is encouraged to contact the Director of Planning Services to request assistance with the program requirements and with filling out the application The Director can be reached by the following methods Applications can be mailed, faxed or a -mailed to the Department of Planning Services Mail Weld County Department of Planning Services Attn Planning Director 1555 North 17T" Avenue Greeley, CO 80631 Phone (970) 400-6100 Fax (970) 304-6498 Email tparko weldoov com REMINDER The application may be delayed if it Is incomplete, unsigned or lacks required documentation All documents provided to Weld County are subject to the Public Records Act, State of Colorado 11 AUTHORIZED SIGNATURE The signature appearing below must belong to an employee of the company who is authorized to sign the application on behalf of the company I attest t. accu - • o ir'informy . which is provided hereinabove (title) (print name) 3 ate) K C 1644 County Road 47 Hudson, CO 80642 303-419-6234 ksro11409@gmail corn May 3, 2022 Dear Director Parko, Please accept this letter as part of our application for the Weld County Small Business Incentive Program Application We are actively pursuing opening a dog boarding, daycare, and training facility in unincorporated Hudson, Colorado on our 42 acre property We have extensive experience in showing and training dogs and have provided training lessons to students, including 4-H and agricultural stock dog herding lessons since the early 1990s We are excited to share our passion for dogs with Weld county and are looking forward to being responsible community members who actively participate in making the dog world a better place As you may know, total U S Pet Industry Expenditures in 2021 was $023 6 billion' We are an experienced management team comprised of a female and veteran owned and operated business by Chief Executive Officer, Kelly Roll, 24 years of experience as the director of strategic communication for the Colorado State Patrol, Department of Public Safety, State of Colorado and Chief Executive Officer, Steve Roll, 25 years of Expenence Sergeant Westminster Police Department with four years of Experience in the United States Marine Corps Our career experience has afforded us the opportunity to turn our passion for dogs into a service for the community we live in Our business mission is to make an impact on the dog world with each and every dog customer we serve by providing exceptional customer service in a fun and play all day experience filled with adventures and a priority of safety with quality care Offering professional, reputable, and affordable lodging, daycare and training for dogs by experienced, knowledgeable and caring professionals in a dog sport park of activities on a working horse ranch We intend to be an inclusive community of dog lovers who care and are passionate about keeping dogs in their homes and out of shelters through training and professional services that help dog owners Our intent is to offer Boarding, Daycare, Training, a safe and secure https //commonthreadco com/blogs/coachs-corner/pet-industry-trends-growth-ecom merce-marketing r-' environment with experienced professionals to care for their dog in their absence K9cation will offer luxury dog suites that are glass made of glass from Gator Kennels in Loveland, Colorado to provide a state of the art and luxury facility that is welcoming to dog owners and their furry best friends K9cation is the perfect adventure and a vacation for dogs to stay on a working horse ranch in Colorado that offers a variety of dog sport activities and dog training Our primary training offerings will be obedience for all ages of dogs fiom puppy sessions to general classes, to problem dogs, and off leash, nosework, hand signals, agility, dock diving, disc dog, farm walks, and more as we're able to expand and grow our offerings We understand that the town of Hudson is an up and coming community that has currently been in a depressed area We look forward to sharing our passion of dogs and being actively supportive of 4-H, FFA, county fairs, etc to support our youth in Weld County and their families in providing more opportunity for them We moved to Hudson to our current home in 2013 and Kelly's family owned agricultural property in Hudson from 1982-2004 and have been blessed to have met some wonderful neighbors and are passionate about doing our part to maintain the agricultural and rural heritage for our daughter and future generations We have reached out to all of our neighbors and they have all signed 'paperwork in support of our dog business Thank you for your consideration of our small business incentixe program application Sincerely, Steve & Kelly Roll K9cation Attachments Dog Industry Statistics and Application How Big Is the Pet Industry? Global Market Size & Growth Rate 2022 $261B +6.1% CAGR Year -Over -Year Worldwide Sales for the Pet Market S300B S200B S100B SO 1 _ $ 2027 3506 COMMO THR[AO C o►► t c t 1 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 Pet Industry Growth by Region Asia Pacific Australia Middle East and Africa Eastern Europe Western Eurpoe Latin America North America 1.0% 1.4% 4.2% 5.0% 2.3% 5.9 % 9.3% US Share of Pet Owners 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% 35% Millennials 32% 27% 6% COMMON THREA Generation X Baby Boomers Builders (71+) Value of US Pet Market $60B S50B S40B S30B S20B SlOB SO 43.5 45.E 47.8 50.1 52.6 55.2 2015 2016 2017 2018 2019 2020 Value of Pet Care Market for Veterinary Care & Grooming or Boarding Veterinary care Pet grooming or boarding S40B S30B S20B 6 ---- S10 B 16.3 SO i 2015 2025 • BUSINESS PLAN My Dog's Favorite Place To Play & Stay! Dog Boarding I Doggie Daycare I Dog Training Owned and Operated by Kelly, Steve, & Haley Roll 1644 County Road 47 Hudson, CO 80642 K9cation@gmail.com BUSINESS PLAN Table of Contents I. Executive Summary II. Goals III. Products & Services IV. Market Analysis V. Facility & Operations A. Boarding & Doggie Daycare 1. Fetch Mobile 2. Grooming B. Training C. Facility Rental 1. Dog Sports 2. Show Secretary Personal Services 3. Dry Camping 4. Crating D. Products VI. Sales Strategy VII. Management Summary VIII. Financial Analysis 1. Sales Forecast 2. Cash Flow Projection IX. Future Expansion BUSINESS PLAN K9cation at the Rock'n R Ranch Dog Boarding I Doggie Day Care I Dog Training A boarding, training and doggie daycare facility that includes an amusement park of dog activities that are natural and instinctual for dogs, creating a one of a kind experience that dogs love. Executive Summary K9cation is opening the doors as a LLC or Limited Liability Corporation in Hudson, Colorado, a rural, Eastern plains, country setting located just East of Denver that is 20 minutes or less from the Denver International Airport (DIA). K9cation, also known as "the business" within this plan, will become well known in the metro Denver market by offering quality services with all day play. We will become the first of its kind in Colorado Dog Sport Complex that will include a rural BUSINESS PLAN setting offering Boarding, Doggie Daycare, Training, and Dog Sports such as Agility, Dock Diving, Lure Course, Barn Hunt, Stock Dog & more dog sports to help dogs have purpose and an outlet for exercise. K9cation LLC is actively pursuing opening a dog boarding, daycare, and training facility in unincorporated Hudson, Colorado on our 42 acre property. The owner team has extensive experience in showing and training dogs and have provided training lessons to students, including 4-H and agricultural stock dog herding lessons since the early 1990s. The owners are excited to share their passion for dogs with Weld county residents as well as surrounding communities and are looking forward to being responsible community members who actively participate in making the dog world a better place. As you may know, total U.S. Pet Industry Expenditures in 2021 was $123.6 billions. K9cation LLC business mission is to make an impact on the dog world with each and every dog customer we serve by providing exceptional customer service in a fun and play all day experience filled with adventures and a priority of safety with quality care. Offering professional, reputable, and affordable lodging, daycare and training for dogs by experienced, knowledgeable and caring professionals in a dog sport park of activities on a working horse ranch. K9cation intends to be an inclusive community of dog lovers who care and are passionate about keeping dogs in their homes and out of shelters through training and professional services that help dog owners.. The intent is to offer Boarding, Daycare, Training, a safe and secure environment with experienced professionals to care for their dog in their absence. K9cation will offer luxury dog suites that are glass made of glass from Gator Kennels in Loveland, Colorado to provide a state of the art and luxury facility that is welcoming to dog owners and their furry best friends. K9cation is the perfect adventure and a vacation for dogs to stay on a 1 https://commonthreadco.com/blogs/coachs-corner/pet--industry-trends-growth-ecom merce-marketing BUSINESS PLAN working horse ranch in Colorado that offers a variety of dog sport activities and dog training. The primary training offerings will be obedience for all ages of dogs from puppy sessions to general classes, to problem dogs, and off leash, nosework, hand signals, agility, dock diving, disc dog, farm walks, and more as we're able to expand and grow our offerings. K9cation understands that the town of Hudson is an up and coming community that has currently been in a depressed area. K9cation looks forward to sharing their passion of dogs and being actively supportive of 4-H, FFA, county fairs, etc. to support our youth in Weld County and their families in providing more opportunity for them. The owners moved to Hudson to their current home in 2013 and Kelly's family owned agricultural property in Hudson from 1982-2004 and have been blessed to have met some wonderful neighbors and are passionate about doing our part to maintain the agricultural and rural heritage for their daughter and future generations. K9cation has reached out to all of our neighbors and they have all signed paperwork in support of the K9cation family dog business. Long term, K9cation would like to provide their sport facility for rental for clubs to host competitions, trainers to host training and demonstrations. With the current state of economy and the growing population in metro Denver there is a continual need for quality products and services within our industry and within our market. Entering the market place with a competitive pricing structure, superior customer service and the highest quality of products will give the business enough clientele to make this a valuable business endeavor for the owner Kelly, Steve, and Haley Roll. K9cation will be capitalizing on a need for boarding and training in our area, but will develop and dominate a new market for dog sports in one complex among first time dog owners as well as dog sport enthusiasts. BUSINESS PLAN Goals: 1. Complete the Weld County USR process, permitting of kennel building and state licensing through PACFA to have a fully licensed business. 2. Become profitable in year 2023 or as soon as possible. 3. Become an industry leader with proprietary knowledge and innovative services as dog businesses continue to grow in Colorado. 4. Be a premier dog boarding, daycare and training facility that is franchisable and the first all inclusive dog sport facility in Colorado. 5. Reduce shelter populations by providing services that help owners increase communication and understanding with their dogs. 6. Provide staff bonuses and enrichment opportunities as well as benefit packages to maintain quality staff 7. Donate a percentage of proceeds to dog charities yearly 8. Participate in local community events to increase dog sports for fun in communities including 4-H clubs and other dog sport clubs. Products & Services: Dog Boarding: K9cation will provide overnight care for dog owners to leave their dogs in a safe and secure environment with experienced professionals to care for their dog in their absence. K9cation will offer luxury dog suites that are glass made of glass from Gator Kennels in Loveland, Colorado to provide a state of the art and luxury facility that is welcoming to dog owners and their furry BUSINESS PLAN best friends. K9cation is the perfect adventure and a vacation for dogs to stay on a working horse ranch in Colorado that offers a variety of dog sport activities and dog training. Our facility will out rank our competition because our facility consists of luxury dog suites, it will be more appealing to humans for their dog to be kept in luxury suites instead of chain link kennels. In addition, K9cation will bet set apart by the 45 acre horse ranch setting, large play areas and all day play. Often dogs that have been rescued from shelters experience secondary trauma when left in cages while their family is away. We will create a warm, welcoming e nvironment to assure owners that their dogs are being well cared for with regular social media u pdates and a customized app for constant connection to their dog. Doggie resort is climate controlled and your satisfaction is guaranteed. Dogs will be provided with exercise, socialization, nap time, water will be available at all times, gourmet snacks with n atural ingredients, and dog food that is provided by dog owners to ensure that dog stomachs do not get upset. Food can be purchased from K9cation for an additional fee, highly recommend bringing the food your dog is currently eating to maintain their diet and prevent stomach upset. Suites: Dog suites are from Gator Kennels out of Loveland, Colorado. Gator Kennels uses materials that are designed to last a long time and hold up to the rigors of the industry. The suites are made of a plastic composite material that is non flammable, easy to clean, does not absorb urine and BUSINESS PLAN provides dogs with a glass door for viewing out of their suite. These kennels were chosen to help dogs who have been rescued from chain link shelters to feel more comfortable and at ease. Daycare: Daily daycare with play, water, and socialization will be offered by appointment and will be supervised for group play. At K9cation we believe that leaving your pet behind should feel like a reward for your dog just as a vacation is a reward for you. We've developed the ultimate dog boarding experience that will give you peace of mind and provide your dog with a safe and fun experience while you are away. Our state -of -the art facility is staffed by devoted animal lovers who are committed to pampering our guest's. So relax, and enjoy your time away while your dog is having a vacation of its own. Features: • Playtime Adventures with swimming, ball games, and much more. • Daily cookie breaks including natural and organic treats • Healthy, safe and meticulously clean environment includes HVAC systems to prevent the spread of airborne viruses, complete security and fire alarm systems and whole house sprinkler system. • Complimentary candid photos that will be placed on social media. • Lots of love, personal attention, hugs, kisses and snuggles • Seasonal pool access included • Variety of play areas Boarding and Daycare Rates: BUSINESS PLAN $35 per day, daycare $25 per day Holiday rates $45 per day, $30 day *Calendar of holiday, high use weekends will be available on the website. Schedule: By appointment only, week days 6am-6pm and weekends 10am-4pm. Dog Transport: K9cation Fetch Mobile Long term K9cation would like to offer a pick up service to travel dogs to and from K9cation to make ease of use for dog owners. The Fetch Mobile will be wrapped with our logo and will be safe, inviting and dog friendly for travel. Dog Grooming The business will contract this service with a vendor. We will charge the vendor 10-15% of their sales to utilize our space and clients. BUSINESS PLAN Training: Dog obedience training for all levels from puppy to rescue dogs to dog sports will be offered, including board and train. We have been providing dog instructions since the mid 90's. We have been 4-H leaders and have a lot of experience with positive reinforcement methods and behavior shaping dog training. Our program is unique because we train the handler how to work with their dog after behavior analysis of their dog. Through our training program we have rehabilitated a multitude of aggressive dogs that would no longer be in their homes if we hadn't provided the dog owners with skills and abilities to better understand and train their dogs. These people have become lifetime supporters of our brand and are potential clients for our boarding facility. Our greatest accomplishment has been rehabilitating a dog that was in quarantine for biting back into his family who are first time dog owners. By the time we were done with the dog, every member of the family including the smallest child was able to lead and feel comfortable with the dog. We are AKC certified and will utilize this certification to help people have a "good neighbor" dog that is physically fulfilled after spending time participating in sports, daycare or boarding at BUSINESS PLAN K9cation. Dogs with K9cation certification will be better neighbors, improving the dogs and owners quality of life and increasing positive relationships and interactions with neighbors and members of the community, HOA and property management associations. Dog Sports: Below is a description of our long term offerings and goals of our facility to offer all dog sports as outlets for dog owners to learn about their dogs abilities and gain a stronger relationship and understanding of their dogs. Agility: Dog agility is a dog sport in which a handler directs a dog through an obstacle course in a race for both time and accuracy. Dogs run off leash with no food or toys as incentives, and the handler can touch neither dog nor obstacles. Treiball: Treiball is a dog sport in which the dog and handler team uses 8 fitness type balls that are herded into a goal/net. The dog works off leash from a distance and with the tse *ffmow handler's cues, brings the balls to goal. The dog may use only its' head, nose, neck or shoulders BUSINESS PLAN when working the balls. No teeth and no bottoms of the feet may be used to work the balls. The team may have up to 10 minutes to work the balls to goal. The task of herding the balls must be accomplished with efficiency, enthusiasm and willingness, thus demonstrating the enjoyment of the work in a combination of controlled teamwork with the handler and natural or learned abilities from the dog. This sport is open to any dog of any breed, age or size, and must be registered competitors with Canines and Humans United, LLC. Dock Diving: Dock jumping also known as dock diving is a dog sport in which dogs compete in jumping for distance or height from a dock into a body of water. There are dock jumping events in the United States and other countries such as United Kingdom, Australia., Germany, and Austria. Stock Dog Herding: Dallas Air Dogs - Midlothian TX! A herding dog, also known as a stock dog or working dog, is a type of pastoral dog that either has been trained in herding or belongs to breeds developed for herding. Their ability to be trained to act on the sound of a whistle or word of command is renowned throughout the world. A sheepdog trial (also herding event, stock dog trial or simply dog trial) is a competitive dog sport in which herding dogs move sheep around a field, fences, gates, or enclosures as directed by their handlers. • 4 BUSINESS PLAN Barn Hunt: Barn Hunt: Doggy fun, even without a barn. ... In a Barn Hunt, there is a simple maze of straw bales, with plastic tubes hidden in the maze containing live rats. The dog must climb on a bale with all four feet, go through a tunnel, and alert the owner to the rat — all in a specified amount of time. Nose work: In K9 Nose Work, dogs learn how to search for a specific odor or odors and find the source. Dogs start by searching for their favorite food or toy reward hidden in a variety of environments, increasing the challenges and adding new search skills as the dog progresses. Most people will choose to have their dogs learn to find the target odors used in K9 Nose Work: birch, anise, and clove; those looking to keep it fun searching for food or toy can still have fun and progress in the activity. Once target odors are introduced to the dog, he will search for the odor only and find its source, then get rewarded by his handler with his favorite food or toy reward. BUSINESS PLAN Obedience: Obedience training ranges from very basic training, such as teaching the dog to reliably respond to basic commands such as "sit," "down," "come," and "stay," to high level competition within clubs. Rally: Rally obedience (also known as Rally or Rally -O) is a dog sport based on obedience. ... Unlike traditional obedience, handlers are allowed to encourage their dogs during the course. Conformation: Conformation in dogs refers solely to the externally visible details appearance, as defined in detail by each dog breed's written breed standard. A dog that conforms to most of the items of description in its individual breed standard is said to have good conformation. Flyball: Sty want F iguft weasr Twice p A • of a dog's structure and BUSINESS PLAN Flyball is a dog sport in which teams of dogs race against each other from a start/finish line, over a line of hurdles, to a box that releases a tennis ball to be caught when the dog presses the spring -loaded pad, then back to their handlers while carrying the ball. Flyball is run in teams of four dogs, as a relay. Luring/FastCat/Catch the Flag: Lure coursing is a sport for dogs that involves chasing a mechanically operated lure. Competition is typically limited to dogs of purebred sighthound breeds, although the AKC has a pass/fail trial for all breeds called the Coursing Ability Test (CAT). Disc Dog: Disc dog (commonly called Frisbee dog) is a dog sport. In disc dog competitions, dogs and their human flying disc throwers compete in events such as distance catching and somewhat choreographed freestyle catching. The sport celebrates the bond between handler and dog, by allowing them to work together. Products: PAWil.PRINTS dog photography . t -••11 ar;a t4!O :C!ri■l i11:CC O1 `i :. BUSINESS PLAN K9cation will offer for sale a selection of our favorite products for sale. This area will also be utilized as sign in for training & sports, check in/check out for dog boarding, daycare. Training products such as recommended leashes, collars, treat bags, dog tug toys, etc. Products will only be offered for sale if they have at least a 50% mark up. Otherwise clients will be referred out to purchase needed items. We may also partner with local vendors to carry their items for a small percentage of their resale. K9cation branded apparel will also be offered. A business tax ID will be generated through the State of Colorado and sales taxes will be paid quarterly. Special Events: Special Events are great advertising opportunities and a way for us to build our brand. Especially since a portion of our business is a new market. In an effort to enhance our brand name recognition and familiarize suburban people to dog sports we will host K9cation Doggie Field Day Events where dog's get to try activities with their owners at local venues such as Farmer's Markets, HOA events, Brighton or Thornton Local Event. We will also participate in demonstrations at any events possible. BUSINESS PLAN Special Event Marketing Overview: Create a training that is offered in a one to two day format where certificates are provided at the end of the training. Develop a passport for each station. People get charged by the number of stations they complete. The purpose is for the family to have fun with their dog while learning how to have a dog that is a good neighbor. People in suburbia love their dogs but don't have an outlet to enjoy their dog or know what to do to entertain their dog. Dog show people are competitive and a different type of people. Our target audience is people who love their dogs and want to participate in dog sports because it makes the dog happy, thereby making the owner happy. Suburban people treat their dogs as if they are their kids. These people spend money on their dogs like they do or would spend on their kids. They feel guilt for leaving their animals alone all day while they are at work and want to reduce their guilt as well as tire the dog out so the dog behaves better. Partner with Local HOA & Property Management Companies. Utilize community centers, partner with draining pool, use community building for future classes. Provide each student with a K9cation bandana in a color that represents their dogs behavior such as nervous, certified, etc. BUSINESS PLAN Market Analysis: The business, located in the rural country setting of Hudson, Colorado is an up and coming and thriving area that is within 20 minutes of DIA. The business has the opportunity to capture a share of the economic and community growth within the marketplace and will be targeting dog owners who are homeowners or live in small spaces such as apartments, condos, townhomes etc. Our facility will be a problem -solving solution for dog owners living in small suburban areas to serve as an outlet for their dogs' need for activity and adventure, making them a well-behaved dog at home, a tired dog is a good, well behaved, and happy dog. The business will serve dog enthusiasts, and will partner with small businesses such as veterinarians, groomers, etc. within our community to advertise the business and offer a network of services. Dog boarding competition nearby: • Bed & Biscuit, Keenesburg, CO — Midsized Facility - $35 per night • Doggie Dude Ranch, Bennet, CO — Resort Style, Pool Facility, $40 per night • The Grateful Dog, Brighton, CO - Midsized Kennel Facility - $26-$34 per night, 50% discount for second dog sharing kennel • Rover: Online Network similar to Uber $25 per night • Calae's Pet Resort, Brighton — Midsized Kennel - Poor Website No Pricing • DIA Park & Bark, Watkins, CO - $28 per dog, small facility with kennels Primary Market: The Rock'n R Ranch is the ideal location to begin this venture because it is near DIA. Our target client will be a dog owner who wants their dog to experience a doggie dude ranch vacation. Training that is offered by Kelly and her team will be based on Kelly's lifetime of BUSINESS PLAN experience with her award winning methodology. Training will be offered in a rural setting and will be chosen by clients who want a different training than their local pet store. Target Market: Target market consists of people who treat their dog as their child, their furbaby. Clients will be looking for a certified, trustworthy option for their boarding, training, and doggie daycare needs that leaves them feeling guilt free and offers a unique environment for their dog to have a vacation experience of their own. Typical clients will earn more than $60,000 per year, and often will have more than one dog. NumbeFr of dog -owning households = .365 x total number of households Dog Boarding & Daycare Facilities 19 BUSINESS PLAN On Hygiene 1I 12±3 U Happy Hounds Longmont Dog Care Center Mead ir_ i Jasper's Boarding & Doggie Daycare na 14, ip %Adger ::.. !Urfa oil . • I I • X2$73 'M Erie sis, Lafayette Louisville vs s DogLife Broomfield, NIB Colorado Golden Dog Training Facilities 4' - Club ULD - U Lucky Dog Daycare Bark and Play, Denver Dog.:'' Firestone Dacono Fort Lupton 9The Grateful Dog Pet Boarding Calae's Pet Resort Brighton - Hudson Paradise 4 Paws Digstown North -R Club Pet Resorts DIA Watkins 11 Rog! Tampa Keenesburg Sr; Bed N Biscuit Ir K9cation Temporarily closed Camp Bow Wow' Lakewood e For the Love of Dog Englewood ir -9) Bennett Q BUSINESS PLAN 9ngmon`t- I /-1 I •'' a i I sville I intain wining; 7 Erie Gigi Moss Dog Dynamix 1 ll ins Sit •aining Dogs Unleashed i4 ric _ 6 -T Lakewood R� a • PAVLOV Dog Training 9 zeliar* Englewood LIL I II..-"�itti t nIfry /7 1) a 'w. a Sit Means Sit Dog Training Devon's K9 Training LLC - Dog Trainer...,' -1 n: • Fessameele _ Wattenberg Complete // Canine Training Brighton • I • Hende(son d/e# -�- American :111" Ul Canine Academy TilistorntonCI Rocky Mountain Arsenal t National. 1 Noble Beast Dog Training Ow* t Aur�ia II .� II at I I r► II` 4‘ \ `11 11, FetchMasters, LLC Watkin$ BUSINESS PLAN Our doggie sport complex will be the first of its kind in Colorado. Think of it as an amusement park for dogs. The traditional services of boarding, daycare and training offer an opportunity to expand our reach and draw in dog enthusiasts from all over Colorado to offer their dog a first-time experience doing activities that are natural and bring joy to dogs. Additionally, is a great up -sell for boarded dogs to have a vacation of their own filled with dog sport activities while their owners are away. Best Recognized Facilities in the State by Denver Channel A List 2017. We will research these facilities and ensure our facility is meeting or exceeding their capabilities while building our own niche market. BUSINESS PLAN Dog Boarding U Lucky Dog, Daycare & Boarding Ranked #1 of 79 for Best Boarding Ranked #3 of 17 for Best Doggie Daycare 4040 Fox St Denver CO Winner • Phone Number (720) 328-8179 Hours: see hours Website: uluckydogdenver.com Facebook: fan page Twitter. @uluckydogdenverFrom the owner U Lucky Dog is 5280 s 2016 Top of the Town, Best Pet Services!!! We specialize in cog 'Daycare and cog boa -ding. We are coiwen ently located off of 1-25 and 38th near Highlands and on the way to DIA_ We have 25,00} sq. ft. of play areas and also huge out000r play areas w th pet turf. Now open: a separate bau d ng totally oeci i cated to Litt es_ We pr de ourselves on except on.a l care and exceptional customer service. We offer separate big and sma clog play areas! U Lucky Dog's mission is to provide a sate and fun getaway for your dog. We know how important your lucky dog is to you. and we knew it is common to feel guilty caving your dog alone for long hours day after day.. We can be your ucky dog's home away from home! www . U LuckyD og De nver. corn Doggie Daycare Winner 23 BUSINESS PLAN City Bark o Ranked #1 o' 17 for Best Doggie Daycare Ranked *4 0179 for Best Boarding Multiple locations (See M a p) Locations: see all Website: citybark.com FaceboSc fan page From the miner: City Bark is yoar Den home away from kome! We offer doggie day care, overnight boarding for dogs and cats (cat boarding is offered in Deriver and Parker), self wash tubs. cet supplies, a private dog park and swimming pod for our crnire c _ ests, and Share this page EMAIL IV 'MEET SHARE 1 * SHARE Is this your business? MANAGE THIS PAGE BUSINESS PLAN Dog Training Noble Beast Dog Training Ranked #1 of 57 for Best Training Denver CO Winner Phone Number (303) 500.7988 Website: nobl ebea stdogtra i n n g .co r, Faceb©ok: fan page From the owner Noble Beast Dog Training is the top relationship focused trainng company in Goiorado. Our team of professional tra ners have years of experience in dog behavior and training, and part cipate in continued education so as to provide the general public with the most up to crate training available. Our niche is cog/dog socialization and group play dynam cs, offering classes focused on this niche such as our ALWAYS =REE P'ayfu Pup classes, Group Day Training (unique to Noble Beast Dog Training), and the Dynamic Dog class - a.l classes gearec toward deve'oping the most mentally sound dog possible through proper soda experiences, as we' as teaching owners how to communicate with and uncerstano their dog through positive relationship focus training techniques. The Noble Beast Vision has a ways been to help people and dogs have the best most fulfill-ng rehatronship with each other that they can possibly have. Our mission s to put smiles on both the faces of dogs and their owners by bridging the communication gap through positve, effective, and fun training techniques so they can ye long and harmonious lives together. In doing so we are inevitab y say ng the yes of our furry friends - keeping them in their forever homes_ 25 BUSINESS PLAN Facility & Operations: The business will be operated at our home which is a 45 -acre horse ranch with a hayfield and horse pastures under the name at 1644 County Road 47, Hudson, CO 80642. Rock'n R Ranch 1644, CoiRd47, Hudson, CO 80642 47 reArt 47 i Google AltiFeata- .rt • t-F 26 BUSINESS PLAN Indoor Arena: The current indoor arena will be updated to include a pedestrian door near the dog play yard with cooling fans and heating. Future updates will include electric garage doors. This building will be utilized as a doggie play area as well as for training and dog sport training. The indoor arena is 130' x 80'. - .. r.r.. v�•ry��w� -.,- � 6e� Nom' ✓!✓!e ms" '�w �' ev.r.w """P e..+rte ,.w....-�e...� .-"nsue+""'__ r. • _ ..! . , "'�10:-` .ri+.� Indoor Arena Parking: Immediate parking will be available for approximately 20 vehicles in the driveway and in front of the kennel building with ADA parking as required, two spaces with sufficient lighting. The driveway will be constructed of ground asphalt to prevent mud. Kennel Building: This building will be designed as a 34' x 60' metal building that will be a new improvement to the property. It will provide space for customers to check in, purchase products, dog grooming, and dog suites of various sizes and styles. The kennels will include 5 large suites to accommodate a dog family and 15 smaller suites. The building will have hot and cold water, and BUSINESS PLAN a dry bathroom. The building will be designed to be expanded as the business grows. We would also like to have an indoor training room and/or play room. ii- V' t v� r i 40- }�• } t j• 'a A • Different Kennel Options will be available with varying prices: Doggie Daycare & Play yard: The doggie play yard will be located on the North side of the indoor Arena, in between the indoor arena and kennel building. This placement will be ideal for customers to drop off their dogs for boarding, guests to check in for training classes, with parking conveniently located in front of the building. The play yard will be designed with artificial grass turf and will include secure fencing on the East and West ends of the yard. A playground structure, small pool and dog toys will be included. The atmosphere will be fun and inviting, a resort style for dogs. Trees will be planted and fun colors will be utilized throughout, including bright colors of our logo in triangle shade tarps will be placed above the play yard. ,r, ,Au •s BUSINESS PLAN Owners will have the option to upgrade their pets stay with gourmet snacks and even K9cation Pup-acino afternoon coffee breaks to recharge your pet with a special treat. Fencing Improvements: Secure Fence that adds visual appeal to the dog yard, agility and dock diving. The outdoor arena needs fenced. (currently working on estimate.) Also need to enhance the fencing in the sheep arena, pasture 2. 30 BUSINESS PLAN Dog Sport Facility: Agility Yard: Will be fenced with chain link green shade fence or white vinyl fence. This space will be 100' x 100' and will be artificial grass turf. There will be two large gates, one on the West end and one on the North-West corner. There will be a pedestrian gate into the Dock Dog area to 31 BUSINESS PLAN the South of this play area. We already have the dog agility equipment. Future improvements will include a judging booth. The minimum usable course area for an Agility trial ring is 8,000 square feet (743 square meters).* Although the 8,000 square feet (743 square meters) usable area is the absolute minimum size acceptable for agility, a 12,000 square foot (1115 square meters) or larger ring (e.g., 100' x 120' (30.5 m x 36.6 m), 110' x 110' (33.5 mx 33.5 m), 95' x 130' (29 m x 39.6 m), or 90' x 135' (27.4 m x 41.2 m), etc.) of clear, unobstructed ring surface, is highly recommended wherever feasible. The trial area shall be of a nonslip surface, preferably grass, which will provide a safe and cushioned footing for the dogs and handlers competing. Ample area close by should be available for crating and exercise areas, warm-up, and for spectators to view the Agility ring. If possible, the spectator viewing area should be separate from the crating, exercise and warm-up areas. The Agility ring should be partitioned by rope or adequate fencing to prevent spectators from interfering with the course area before or during the trial. Use of fencing (e.g., snow fencing) is encouraged where there is a foreseeable risk of harm to dogs who leave the ring. An area shall be set up for each ring for warm-ups for the dogs prior to their competing. Each warm-up area should have adequate space for one to two jumps, or a jump and a short set of weave poles. Treiball: Classic Ring Size: 40 X 50 (Novice) (length increases with level by 10ft) Skills Ring Size: 50 X 75 (wide by long) Dock Diving: A 41' x 17' above ground dog pool with exit ramp will be purchased and placed South of the agility yard. The dock will be 38'-40' long by 8' wide. The dock must have a barrier around it to prevent dogs from jumping off the dock to the ground. The surface must be non -slip and have good traction for the handler/dog. Recommendations are: astro-turf, outdoor no -slip carpeting, BUSINESS PLAN rubber — like an approved surface that is non -slip when wet. The dock must sit 2 feet off the surface of the water. The facility will be NADD approved/sanctioned. (NADD prevents other facilities from being built within 100 -mile radius from other NADD facilities. Stock Dog: ASCA Cattle/Sheep/Goats min of 150' x 225' (Outdoor Arena & Pasture 2). Obstacle panels must be 8'-12' in length, and 4' high. Min of 250 square feet to a max of 900 square feet. Livestock should not take up more than 1/3 of the pen. ASCA Ducks: 60' x 90' with a max of 100' x 100' (Indoor Arena). Obstacle panels will be 4'-5' in length and at least 2' high. Take pen is a min of 8' x 8' and max of 16' x 16'. Barn Hunt: 33 BUSINESS PLAN Will be setup behind the indoor arena under the awning. There will be two rings. Barn Hunt Blinds: The minimum size for the blind is 10' x 10' or 100 square feet. Seating to accommodate 5 handlers is to be placed in the blind. No more than 5 dogs are allowed in each 10' x 101/100 sq ft blinded area. There must be at least one 10' x 10' blinded area per ring but blind areas can be combined if there is a central barrier (i.e., one 10' x 20' space with a central barrier can serve two rings). Spectator areas: Barn Hunt is a spectator sport, and spectators/exhibitors (other than those in the blind) must be able to view the dogs working in the ring and are not required to be a specific minimum distance away. Ring Enclosures. The secure ring enclosure consists of any combination of wall(s) and/or fencing/gating materials. Fencing/gating must be not less than four feet or more than five feet in height, secured in such a way that a dog cannot readily escape from the bottom or top. All fencing must be a minimum of 4' high. Any openings or gaps must be less than 3" in height and/or width. The bottom of any gating may not be more than 2" off the floor. The minimum distance between two or more ring enclosures situated in the same open space which will be running dogs concurrently is 4'. Ring enclosures sharing a single open space, concurrently running dogs, and less than 10' apart must have a visual barrier on any side of the ring which would be visible to dogs competing in the other ring. Ring enclosures cannot share a single fenced/gated side unless only one ring will be in use at a time. The preferred fencing/gating material is white plastic lattice enclosed by PVC frames in 4' and 8' sections which can be secured to each other. The bottom of the PVC frame must be less than 3" from ground level. Wire ex -pen gating may be used as a supplementary back up to more open gating such as hog panels or short PVC gates. When used this way, the ex -pen gating must be securely affixed to the more rigid gating material. Plastic "snow"/construction fencing may be used if both securely affixed to well -anchored posts every 4' and also anchored along the base, such as with tent stakes at least every 1', or folded under and anchored with boards or bales in such a way that dogs cannot escape under the fence by pushing on it. Plastic fencing must also have stiffening such as a line or cord across the top edge. Plastic fencing should be of a bright color BUSINESS PLAN such as orange. Plastic fencing can also be used as a filler material in PVC frames. Plastic fencing cannot be used if not cured to a frame or anchored as described. Plastic fencing cannot be of fine, transparent material. Chicken wire or any metal material with sharp ends or edges cannot be used. COURSE SPECIFICATIONS BY CLASS/LEVEL Instinct Novice I Open Senior Master Crazy 8s Course Enclosure Size Min Max (300-480 15' x 20' 20' x 24' sf) Min Max (400-480 20' x 20' 20' x 24' sf) Min 24' x 24' (576-750 Max sf) 25' x 30' Number of bales 13 20-30 25-45 35-60 Min 50 Min 35 Tunnel Specs No turn 1 turn 2-5 turns 2-5 turns No turn 2-3 turns 2 2 2 3 3 2 Bale maximum stack height Number of tubes 3 3 5 8 12* 12* Obedience: Indoor rings should be 40' x 50'. In NO CASE shall the Utility ring be less than 35' x 50'. For Novice and Open, the ring shall not be less than 30' x 40'. Outdoor rings are to be 40' x 50'. No crating or grooming within 10' in any direction of the ring during the obedience portion of the event. Rally: The ring should be rectangular with a minimum of 2000 square feet with no side being less than 40 feet for all Rally classes. No grooming or crating within ten feet of any Rally ring during the Rally portion of the show. Conformation: 35 BUSINESS PLAN The ring is recommended to be 40'x60'. Flyball: North American Flyball Assoc, Inc. 30' x 90' for two racing lanes. Area cannot be less than 29' leading up to the start/finish line and an area behind the box and in front of the backstops to a minimum of 5' and that backstops may protrude up to 2' in front of the box line. BACKSTOP PLA9EMENT; Maximum of 2 in front of the Box Une and o minimum of 5' behind Box Line. -Matting 4.5.min. either side of centerline (C) up to jump. 4 J� • Matting 4.5'min. either side of at! centerline (f) up to jump 10 p _.)-3(NOTE; P'- Where sod. dirt. gross or similor surfaces ore ovailoble matting shall not be required. Luring: No course shall be less than 600 yards or have turns more acute than a right angle. When using a continuous loop system the lure must not traverse the course twice in order to meet the distance requirements. When using a continuous loop system, mid -course reversals are not permissible. BUSINESS PLAN Disc Dog: Size of Disc Dog Yard: 40 yards by 70 yards Sales Strategy: The business will enter the market with a competitive pricing structure. Competition is limited to a handful of similar businesses in this industry and we foresee no issues in using this type of pricing structure. Customers will be impressed by our state of the art facility. Attention to detail has been utilized in every aspect of the layout and infrastructure. New equipment, well lit, clean and organized facility with proper processes, inventory and systems in place will provide customers with a feeling of pride and integrity, and trust when they walk through our doors. Our facility is our reputation. Grand Opening Charity Event: Two weeks after the doors are officially opened, projected for July 31, 2022, the business will be hosting a "grand opening" weekend event. New customers, local community members, businesses with a related pet industry will be encouraged to come and see the new facility. Door prizes, balloons, and a wine and cheese, ice cream and paw bender doggie frozen treats will get the word out about our business. Flyers, business cards, literature, doggie bandanas, will be given away as door prizes as well as gift certificates for $25 and $50 of services. The event will be themed around a charity event to help feed shelter dogs. 37 BUSINESS PLAN Advertising: Advertising will also be done via social media, website, distribution of flyers and by raising partnerships with local businesses, dog show clubs, etc. K9cation will have a website and partnership with local dog clubs, veternarians, etc. Website: K9cation.com, currently located at www.RocknRRanchllc.com. Social Media: Facebook, Instagram, Twitter are setup and building audience. Print Collateral: Business cards, flyers and brochures will be distributed. K9cation will use an app, Paw Partner for all booking. Partnerships: The business will partner with other dog vendors, dog clubs, HOAs and property management companies to advertise this facility to dog enthusiasts. • Fort Lupton Large Animal Clinic • Fort Lupton Animal Clinic • Pet's Mart — Event Advertisement • Brighton Animal Clinic • Other Local Dog Vendors • Bomgaars • Tractor Supply • Stock Yards BUSINESS PLAN • City of Westminster • CSP Staff Attire: All owners and staff will wear branded shirts, jackets, hats, etc. with K9cation logo and contact info. #K9cation will be used, with possibly a trendy dog loving statement on the front of all shirts. Each person can select their own clothing style and the business will pay to have the logo and branding put on the clothing. This visual branding will clearly identify staff for our clients. Special Events: We will feature special events as possible, possibly 1-2 times per year with various themes to encourage guests to attend activities at the Ranch or participate socially on social media by posting photos of their dogs. (Schedule permitting.) 39 BUSINESS PLAN TAN5GMNU DOG F**D DRIVE Drop off your dog food donations at ULD between now and Thanksgiving! All donations will be matched by ULD and donated to Colorado Pet Pantry. w4*y PANTRY Paws-ta' Party! . c.ckydOQdefwer , !_ ucky Dog Daycare 63 likes uluckydogdenvor It's almost that special time al year .. me are collecting dog food collections to help give *cogs in need a special *Thanksgiving! • *uk.drydugaenver luldpups "deriver 06280 *doggydaycare rdoggyboardng sdagstawarr. rdogsafnstagram rtrursday *dogs rth nkrul *biassed *g.eback linstagood *nstagram 0urstalove airstalike *daglovers minim Awesome! I wail heta spread the news. �rl�• Lag :n 0 ID c GGLCEt., - : SUGARTHEGOLDE?RETRIEVER CCM BUSINESS PLAN MOLLY fJ' i MAGGIE t 434J VflB i Engraved ' ci..�^Uiancr'.... C .'Ay 4 UM NOS` c SUP WITH YOUR PUP Business Organizations: • Brighton Business Builders: Member • Brighton Chamber of Commerce • Keenesburg Chamber of Commerce 41 BUSINESS PLAN • South East Weld County Chamber of Commerce • Denver Chamber of Commerce • Thornton Chamber of Commerce • Researching Paid Advertising at: • Denver International Airport (DIA). Branded Promo Items: K9cation branded and color -coded doggie bandanas that are emoji's for dog's likes: Green — CGC I love everyone. Yellow — I don't like other Dogs Orange — Use caution, I have food or other allergies. Red — I don't like to be petted by people or dogs These bandanas can be worn to events and it symbolizes dog's preferences to keep doggie and handler safe and prevent uncomfortable and sometimes dangerous and frustrating situations. K9cation bandanas will also be imprinted for holidays, to send boarded dog's home with a fun keepsake. We also provide a Birthday bandana to special dogs on their special day. K9cation bandanas will be given out at events and at our facility. K9cation tennis balls will be given out at special events such as parades and other community events. Color bandanas: BUSINESS PLAN NERVOUS Yellow Dog flincala QCa.ty Oenor agised -. Oval ****1 IS $9-99 +Prince CAUTION Rod Dog Sandra q.raloy pr.sona red OtA ****s It t9.99 /prune Management: SERVICE DOG Bare Dog BancTara ouvht Doak **ft* I' $9 99 'Prime IIRIEV0Lf rain Cog 9endOno quality pamnalind_ Oat L9.99 Prime The owners are an experienced management team comprised of a female and veteran owned and operated business by Chief Executive Officer, Kelly Roll, 24 years of experience as the director of strategic communication for the Colorado State Patrol, Department of Public Safety, State of Colorado and Chief Executive Officer, Steve Roll, 25 years of Experience Sergeant Westminster Police Department with four years of Experience in the United States Marine Corps. Their career experience has afforded them the opportunity to turn their passion for dogs into a service for the community they live in. Duties & Responsibilities: As the owner of the business; Kelly will assume any and all responsibilities in every aspect from the beginning stages to the full development of the business. She will be solely responsible for any and all business implementations such as: -Accounting/Financial Decisions, Jeanie Dwiggins -Equipment use, maintenance, and care, Steve Roll -Customer relations and problem solving, Kelly & Steve Roll -Completing all services rendered, Kelly & Steve Roll 43 BUSINESS PLAN - Employing any and all company policies, Kelly and Steve Roll - Utilizing advertising and promotions, Kelly Roll - Establishing all working budgets and promotions, Kelly Roll - Achieving sales goals and development, Kelly Roll - Offering complete customer satisfaction, Kelly and Steve Roll - Building quality relationships with all customers, Kelly and Steve Roll Compensation Package A reasonable salary to expect in this position will be $1,800 per week, with a yearly bonus of $5,000. Additional compensation: As the business grows, the need for personal days and sick time will be associated with this position. Board of Directors Inside Representation: -Owners: Kelly, Steve and Haley Roll Outside Representation: Accountant: Jeanie Dwiggins Lawyer: TBD Insurance: Next insurance coverage. Financial Analysis: The business is looking to acquire $150,000 in capital investments to secure the needed equipment and startup infrastructure improvements. BUSINESS PLAN IX. Financial Analysis Sales Forecast: Boarding: Monday Tuesday Wed Thurs Fri Sat Sun Total Hours 12 12 12 12 12 12 12 84 Number of Dogs 25 25 25 25 25 25 25 175 # For Dogs Staff # of 2 2 2 2 2 2 2 2 ) Calends r Rate *Holida y $45 (period settings Day Rate Day $35 $35 $35 $35 $35 $35 $35 $875 Daily $6,125 Weekly Holiday Daily $1,125 Upsell Activitie 5 $30 $30 $30 $30 $30 $30 $30 $30 50% Dogs Particip ate of in 12 12 12 12 12 12 12 12 BUSINESS PLAN Activity: Runs, Nails TOTALS $360 daily average $360 daily average $360 daily average $360 daily average $360 daily average $360 daily average $360 daily average $2,520 weekly average VIP Treats $3 $3 $3 $3 $3 $3 $3 $3 50% Dogs Upsell of 12 12 12 12 12 12 12 12 TOTALS $36 daily average $36 daily average $36 daily average $36 daily average $36 daily average $36 daily average $36 daily average $252 weekly average Daycare: Monday Tuesday Wed Thurs Fri Sat Sun Total Hours 12 12 12 12 12 12 12 84 Number of Dogs 10 10 10 10 10 10 10 70 # Staff For Dogs # of 1 1 1 1 1 1 1 1 Daycare Rate $25 $25 $25 $25 $25 $25 $25 $250 Daily or weekly $1,750 BUSINESS PLAN Upsell Activitie s $15 $15 $15 $15 $15 $15 $15 $75 Daily Average $525 Weekly Average 50% Dogs Particip ate Activity: Runs, Nails of in 5 5 5 5 5 5 5 5 VIP Treats $3 $3 $3 $3 $3 $3 $3 $3 50% Dogs Upsell of 5 5 5 5 5 5 5 $15 Daily Average $105 Weekly Average Training: *Volunteers, and interns will be utilized to help with training classes to assist lead instructor Monday Tuesday Wed Thurs Fri Sat Sun Total Hours 8 8 8 8 8 8 8 56 Number of Dogs 25 25 25 25 25 r 25 25 175 # Staff 1-2 1-2 1-2 1-2 1-2 1-2 1-2 1-2 BUSINESS PLAN For # of Dogs Class Cost $25 $25 $25 $25 $25 $25 $25 $25 Obedie nce Group Class 20 _ 20 Barn Hunt Group Class I 10 Pool Group Class 10 Positive Play Group Class 20 Stock Dog Group Class 5 8 5 Catch the Group Class Flag . 5 Agility Group Class 10 10 It is estimated that we will make $2,500 per month on group classes. BUSINESS PLAN Training: Private Lessons & Rentals Monday Tuesday Wed Thurs Fri Sat Sun Total Hours 6 6 6 6 6 6 6 42 Number of Dogs 25 25 25 25 25 25 25 175 # For Dogs Staff # of 1 1 1 1 1 1 1 1 Dog Sport Private Lessons $65 $65 $65 $65 $65 $65 $65 $65 Obedie nce Private Lessons $75 $75 $75 $75 $75 $75 $75 $75 Stock Dog Private Lessons $100 $100 $100 $100 $100 $100 $100 $100 lessons Reactiv e Private Dog $150 $150 $150 $150 $150 $150 $150 $150 CGC Certs $25 $25 $25 $25 $25 $25 $25 $25 It is estimated we will make $1,500 from private lessons per month. Rentals: 49 BUSINESS PLAN Monday Tuesday Wed Thurs Fri Sat Sun Total Hours 4 4 4 4 4 4 4 4 Number of Dogs # Staff For Dogs # of 1 1 1 1 1 1 1 1 Pool Rental $45 $45 $45 $45 $45 $45 $45 $45 Agility Rental $35 $35 $35 $35 $35 $35 $35 $35 Barn Hunt Rental $35 $35 $35 $35 $35 $35 $35 $35 It is estimated we will make $800 per month from rentals. Board & Train: Monday Tuesday . _ Wed Thurs . Fri . Sat Sun Total Hours 24 24 24 24 24 24 24 , 24 Number of Dogs 2 2 2 2 22 2 2 2 # Staff For # Dogs of 1 1 1 . 1 1 1 1 1 1 Board & $1,500 1 BUSINESS PLAN Train Puppy 3 Weeks Board & $2999 Train Family 4 Weeks Board & $1,700 - Train $2,500 Boot Camp 2-3 Weeks We estimate allowing two board and train dogs per month generating $3,000-$5,000 on average per month. Cash Flow Projection: Year 1 Year 2 Year 3 Boarding $318,500 $318,500 $318,500 Daycare $91,000 $91,000 $91,000 Training $60000 $95,000 $125,000 Upsell daycare Activities and boarding for $32,760 $40,000 $50,000 ***Due to the licensing number of dog limitations the biggest opportunity to increase sales will be to add more training classes and private lessons. Overtime, we can potentially seek adding 51 BUSINESS PLAN another building and seeking additional licensing, possibly adding another pool or making the pool indoors to create year round appeal and increase upsells. Costs & Products: Dog Building Purchase d Still Need Indoor Kennels X - Outdoor Kennels X Dog Beds X Dog Dishes X Power Washer X Hose X Business Sign X Art Work X . Reception Counter/Chairs X Software X Wall Decor X Shelving/Display Cases X . Appliances X , Dog Play Yard Ast ro Turf Yard _ X Play Structure X Play Water Feature X Dog Pool X . BUSINESS PLAN Fence X Shade Triangles X Hose X Chairs X Dog Agility Yard Fence X Turf X Bleachers X Covered Shade Area X Dock Diving Fence X Turf X Dock X . Pool X Hose X Ramp X Pool Heater X Chairs X I I I Stock Dog Fence Outdoor Arena X Gates I X . Duck Panels X Sheep Panels X X 53 BUSINESS PLAN Cattle Panels X Sheep Pen X Cow Pen Lure Course Lure Machine X Fence X . General Facility Asphalt Driveway X Poop Trash/Bags X Products to Sell Display X i Toys X Treats X Obedience Leashes i X Show Collars X . Treat Bags X Marketing Logo Design $127 Paid Logo Moo Logo Copyright $150 Paid Logo Moo Website Domain $300 Wix Business Cards X . Signage X BUSINESS PLAN I I Startup Funding Start-up Expenses to Fund Spray Drywall Painting Wall Decor foam insulation Start-up Assets to Fund Lure Arena Treadmill Grooming Fence Course Fence Larger Setup Machine Play Yard and fence Total Funding Required $150,000 Assets Owned Property and home Non -Cash Assets from Start-up - Cash Requirements from Start-up - Additional Cash Raised - Cash Balance on Starting Date - Total Assets 1.5 million home From: Jesse Esparza To: Tom Parko Jr. Cc: Kelly & Steve Roll Subject: completed business plan review Date: Tuesday, May 24, 2022 7:17:38 PM Caution: This email originated from outside of Weld County Government. Do not click links or open attachments unless you recognize the sender and know the content is safe. HI Tom, Our East Colorado SBDC worked with Steve and Kelly Roll on reviewing their business plan for K9cation LLC, a Dog Boarding, Doggie Daycare and Dog Training business. It is a very well-done business plan. They have completed all components of the business plan. Their in- depth information and planning have provided an effective road map including the financial components that include a sales forecast, three years of cashflow projections and will provide them with essential data towards high probability of success. Overall, this business plan is very well done and is ready for implementation and to work towards some outcomes. Respectfully, Jesse Esparza SBDC Counselor 720-837-0416 jesse.esparza@eastcoloadosbdc.com jacii1@msn.com Business Consultant I East Colorado Small Business Development Center Hosted by the Monfort College of Business at the University of Northern Colorado 800 17th Street Kepner Hall #0025 Greeley, CO 80639 I PH 970.351.4274 I I www.EastColoradoSBDC.com The Colorado SBDC is a Nationally Accredited Program RECEIPT WELD COUNTY, CO WELD COUNTY, CO 1401 N. 17TH AVENUE Contact Application: ASN19-0201 19-0201 Application Type: Building/Accessory Structure/Construction New/NA Address:1644 CR 47, Receipt No. Payment Method Credit Card 1103 Owner Info.: RECEIPT 114222 Ref Number Amount Paid $1,862.51 Payment Received Comments Date 12/03/2019 ROLL STEVEN & ROLL KELLY 1644 CR47 HUDSON, CO 80642 WELD COUNTY, CO WELD COUNTY, CO 1401 N. 17TH AVENUE Contact Application: ASA20-0092 Application Type: Building/Accessory Structure/Construction Alteration/NA Address:1644 CR 47, Receipt No. Payment Method Credit Card Owner Info.: RECEIPT 120148 Ref Number 8793 Amount Paid $21.00 Payment Date 12/10/2020 ROLL STEVEN & ROLL KELLY 1644 CR 47 HUDSON, CO 80642 WELD COUNTY, CO WELD COUNTY, CO 1401 N. 17TH AVENUE Received Comments Contact Application: ASN22-0023 Application Type: Building/Accessory Structure/Construction New/NA Address:1644 CR 47, Receipt No. Payment Method Credit Card 0721 Owner Info.: RECEIPT 127016 Ref Number Amount Paid $686.40 Payment Received Comments Date 02/25/2022 ROLL STEVEN & ROLL KELLY 1644CR47 HUDSON, CO 80642 WELD COUNTY, CO WELD COUNTY, CO 1401 N. 17TH AVENUE Contact Application: USR22-0014 Application Type: Planning/Use By Special Review/NA/NA Address:1644 CR 47, WELD, CO Receipt No. Payment Method Credit Card Owner Info.: Invoice Detail 128021 Ref Number Amount Paid $3,750.00 ROLL STEVEN 1644 COUNTY ROAD 47 HUDSON, CO 806428702 Permit ID #: SP -1900090 Invoice #: 109061 Invoice Date: 03/25/2019 14 :14:44 Period Fee Item EHS EHS Commercial New Septic Payment Received Comments Date 05/02/2022 Qty Fee 1 $950.00 Total Fee: $950.00 RECEIPT WELD COUNTY, CO WELD COUNTY, CO 1401 N. 17TH AVENUE Contact Application: ASN19-0201 Application Type: Building/Accessory Structure/Construction New/NA Address:1644 CR 47, Receipt No. Payment Method Credit Card Owner Info.: RECEIPT 119912 Ref Number 8867 Amount Paid $52.00 Payment Received Comments Date 11/25/2020 ROLL STEVEN & ROLL KELLY 1644 CR 47 HUDSON, CO 80642 WELD COUNTY, CO WELD COUNTY, CO 1401 N. 17TH AVENUE Contact Application: CMN22-0137 Application Type: Building/Commercial/Construction New/NA Address:1644 CR 47, Receipt No. Payment Method Check Owner Info.: 131490 Ref Number 1016 Amount Paid $15,972 98 Payment Date 12/14/2022 ROLL STEVEN & ROLL KELLY 1644 CR 47 HUDSON, CO 80642 Received Comments Hello