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County Roots Newsletter
WELD COUNTY, COLO.
ABOUT THE PROGRAM
CATEGORY: Civic Education and Public Information
YEAR: 2023
In late 2019, the Weld County Communications Department launched County Roots, a biweekly
countywide newsletter that aims to answer two questions for county residents: What does
county government do and why should taxpayers care? In a county that covers 4,000 square
miles and lacks a daily newspaper, the communications team worked to develop a subscriber -
based electronic newsletter to provide feature articles on county projects and initiatives in a
manner that is not only easily digestible (we aim for a 700 -word count maximum on the feature
article) but also relatable as we humanize government by introducing readers to the employees
working for the public and the projects that aim to improve the quality of life for county
residents. The result is a successful emailed publication that has grown from 0 to 4,545
subscribers to date in five years (and 93 published issues) and has a high open rate indicating
people are reading the information. A reader survey, conducted in 2022, revealed positive
feedback from subscribers as well as ideas for future topics residents were interested in
learning more about.
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2023-1527
2023 ACHIEVEMENT AWARD WINNER
"If your actions inspire others to dream more, learn more, do more,
and become more, then you are a leader. "-John Quincy Adams
The National Association of Counties is proud to award
Weld County, Colo.
A 2023 Achievement Award for its program titled:
Matthew Chase, NACo Executive Director
County Roots Newsletter
NACo 2023
ACHIEVEMENT
AWARD
Winner
Hon. Denise Winfrey, NACo President
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