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Home My WebLink About20230372.tiffCfl+OC+IL(D7(ol BOARD OF COUNTY COMMISSIONERS PASS -AROUND REVIEW PASS AROUND TITLE: Marketing and Recruiting Services for WCSO DEPARTMENT: Sheriff's Office PERSON REQUESTING: Captain Alan Caldwell DATE: 03/03/23 Brief description of the problem/issue: The Sheriff's Office was awarded $192,000 under the 2023 Law Enforcement Workforce Recruitment, Retention, and Tuition Grant Program. This grant provides funds to assist law enforcement agencies in addressing workforce shortages. To select a vendor, an RFP B2300043 was published on January 3, 2023 and four vendors submitted proposals by the January 31, 2023 deadline. A panel consisting of representatives from the Sheriff's Office and Human Resources reviewed and evaluated the proposals. Based on the evaluation of the bid proposals, the panel recommends All -Star Talent Inc. All -Star meets all requirements of the RFP. All -Star Talent is the only vendor that specializes and has substantial experience in marketing and recruiting services for law enforcement agencies. Although cost was one of several evaluated factors, it was not determinative because the maximum budget for the project is limited by the grant award ($192,000) and all vendors were within 0.57% or less of the bid submitted by All -Star. For this reason, a vendor's demonstrated ability, knowledge and experience delivering marketing and recruiting services for law enforcement became a principal factor in the recommendation. Please see attached memorandum to the Board of County Commissioners. What options exist for the Board? (include consequences, impacts, costs, etc. of options): • Approve staff's recommendation of awarding B2300043/Marketing and Recruiting Services for WCSO to All -Star Talent Inc to provide the services contained in the RFP and to be included on the BOCC agenda for approval on March 8, 2023. • Schedule a work session to further discuss grant and vendor selection process. Recommendation: The Sheriff's Office recommends awarding B2300043/Marketing and Recruiting Services for WCSO to All -Star Talent Inc to provide the services contained in the RFP and to be included on the BOCC agenda for approval on March 8, 2023. Perry L. Buck, Pro-Tem Mike Freeman, Chair Scott K. James Kevin D. Ross Lori Saine 061'1%049in osiza�z3 Approve Schedule Re mendation Work Session Other/Comments: i2)) .5/..2"/-2' Zoz3-o3"12 SO COLKI- PROFESSIONAL SERVICE AGREEMENT BETWEEN WELD COUNTY AND ALL STAR TALENT INC THIS AGREEMENT is made and entered into this L. day of (IVO 1 , 202S, by and between the Board of Weld County Commissioners, on behalf of the Weld County Sheriff's Office, hereinafter referred to as "County," and All Star Talent Inc., hereinafter referred to as "Contractor". WHEREAS, County desires to retain Contractor to perform services as required by County and set forth in the attached Exhibits; and WHEREAS, Contractor is willing and has the specific ability, qualifications, and time to perform the required services according to the terms of this Agreement; and WHEREAS, Contractor is authorized to do business in the State of Colorado and has the time, skill, expertise, and experience necessary to provide the services as set forth below. NOW, THEREFORE, in consideration of the mutual promises and covenants contained herein, the parties hereto agree as follows: 1. Introduction. The terms of this Agreement are contained in the terms recited in this document and in the attached Exhibits, each of which forms an integral part of this Agreement and are incorporated herein. The parties each acknowledge and agree that this Agreement, including the attached Exhibits, define the performance obligations of Contractor and Contractor's willingness and ability to meet those requirements (the "Work"). If a conflict occurs between this Agreement and any Exhibit or other attached document, the terms of this Agreement shall control, and the remaining order of precedence shall based upon order of attachment. Exhibit A consists of County's Request for Bid (RFB) or Request for Proposal (RFP) as set forth in Bid Package No. B2300043. Exhibit B consists of Contractor's Response to County's Request. 2. Service or Work. Contractor agrees to procure the materials, equipment and/or products necessary for the Work and agrees to diligently provide all services, labor, personnel and materials necessary to perform and complete the Work described in the attached Exhibits. Contractor shall further be responsible for the timely completion and acknowledges that a failure to comply with the standards and requirements of Work within the time limits prescribed by County may result in County's decision to withhold payment or to terminate this Agreement. 3. Term. The term of this Agreement begins upon the date of the mutual execution of this Agreement and shall continue through and until Contractor's completion of the responsibilities described in the attached Exhibits. Both of the parties to this Agreement understand and agree that the laws of the State of Colorado prohibit County from entering into Agreements which bind County for periods longer than one year. This Agreement may be extended upon mutual written agreement of the Parties. 4. Termination; Breach; Cure. County may terminate this Agreement for its own convenience upon thirty (30) days written notice to Contractor. Either Party may immediately terminate this Agreement upon material breach of the other party, however the breaching party shall have fifteen (15) days after receiving such notice to cure such breach. Upon termination, County shall take possession of all materials, equipment, tools and facilities owned by County which Contractor is using, by whatever method it deems expedient; and, Contractor shall deliver to County all drawings, drafts, or other documents it has completed or partially completed under this Agreement, together with all other items, materials and documents which have been paid for by County, and these items, materials and documents shall be the property of County. Copies of work product that is incomplete at the time of termination shall be marked "DRAFT - INCOMPLETE." If this Agreement is terminated by County, Contractor shall be compensated for, and such compensation shall be limited to, (1) the sum of the amounts contained in invoices which it has submitted and which have been approved by the County; (2) the reasonable value to County of the services which Contractor provided prior to the date of the termination notice, but which had not yet been approved for payment; and (3) the cost of any work which the County approves in writing which it determines is needed to accomplish an orderly termination of the work. County shall be entitled to the use of all material generated pursuant to this Agreement upon termination. Upon termination of this Agreement by County, Contractor shall have no claim of any kind whatsoever against the County by reason of such termination or by reason of any act incidental thereto, except for compensation for work satisfactorily performed and/or materials described herein properly delivered. 5. Extension or Amendment. Any amendments or modifications to this agreement shall be in writing signed by both parties. No additional services or work performed by Contractor shall be the basis for additional compensation unless and until Contractor has obtained written authorization and acknowledgement by County for such additional services. Accordingly, no claim that the County has been unjustly enriched by any additional services, whether or not there is in fact any such unjust enrichment, shall be the basis of any increase in the compensation payable hereunder. In the event that written authorization and acknowledgment by the County for such additional services is not timely executed and issued in strict accordance with this Agreement, Contractor's rights with respect to such additional services shall be deemed waived and such failure shall result in non-payment for such additional services or work performed. In the event the County shall require changes in the scope, character, or complexity of the work to be performed, and said changes cause an increase or decrease in the time required or the costs to the Contractor for performance, an equitable adjustment in fees and completion time shall be negotiated between the parties and this Agreement shall be modified accordingly by Change Order. Any claims by the Contractor for adjustment hereunder must be made in writing prior to performance of any work covered in the anticipated Change Order, unless approved and documented otherwise by the County Representative. Any change in work made without such prior Change Order shall be deemed covered in the compensation and time provisions of this Agreement, unless approved and documented otherwise by the County Representative. 6. Compensation. Upon Contractor's successful completion of the Work, and County's acceptance of the same, County agrees to pay Contractor an amount not to exceed $ 192,000.00 as set forth in the Exhibits. No payment in excess of that set forth in the Exhibits will be made by County unless a Change Order authorizing such additional payment has 2 been specifically approved by Weld County as required pursuant to the Weld County Code. If, at any time during the term or after termination or expiration of this Agreement, County reasonably determines that any payment made by County to Contractor was improper because the service for which payment was made did not perform as set forth in this Agreement, then upon written notice of such determination and request for reimbursement from County, Contractor shall forthwith return such payment(s) to County. Upon termination or expiration of this Agreement, unexpended funds advanced by County, if any, shall forthwith be returned to County. County will not withhold any taxes from monies paid to the Contractor hereunder and Contractor agrees to be solely responsible for the accurate reporting and payment of any taxes related to payments made pursuant to the terms of this Agreement. Unless expressly enumerated in the attached Exhibits, Contractor shall not be entitled to be paid for any other expenses (e.g. mileage). Notwithstanding anything to the contrary contained in this Agreement, County shall have no obligations under this Agreement after, nor shall any payments be made to Contractor in respect of any period after December 31 of any year, without an appropriation therefore by County in accordance with a budget adopted by the Board of County Commissioners in compliance with Article 25, Title 30 of the Colorado Revised Statutes, the Local Government Budget Law (C.R.S. 29-1-101 et. seq.) and the TABOR Amendment (Colorado Constitution, Article X, Sec. 20). 7. Independent Contractor. Contractor agrees that it is an independent contractor and that Contractor's officers, agents or employees will not become employees of County, nor entitled to any employee benefits (including unemployment insurance or workers' compensation benefits) from County as a result of the execution of this Agreement. Contractor shall be solely responsible for its acts and those of its agents and employees for all acts performed pursuant to this Agreement. 8. Subcontractors. Contractor acknowledges that County has entered into this Agreement in reliance upon the particular reputation and expertise of Contractor. Contractor shall not enter into any subcontractor agreements for the completion of the Work without County's prior written consent, which may be withheld in County's sole discretion. County shall have the right in its reasonable discretion to approve all personnel assigned to the Work during the performance of this Agreement and no personnel to whom County has an objection, in its reasonable discretion, shall be assigned to the Work. Contractor shall require each subcontractor, as approved by County and to the extent of the Work to be performed by the subcontractor, to be bound to Contractor by the terms of this Agreement, and to assume toward Contractor all the obligations and responsibilities which Contractor, by this Agreement, assumes toward County. County shall have the right (but not the obligation) to enforce the provisions of this Agreement against any subcontractor hired by Contractor and Contractor shall cooperate in such process. The Contractor shall be responsible for the acts and omissions of its agents, employees and subcontractors. 9. Ownership. All work and information obtained by Contractor under this Agreement or individual work order shall become or remain (as applicable), the property of County. In addition, all reports, documents, data, plans, drawings, records and computer files generated by Contractor in relation to this Agreement and all reports, test results and all other tangible materials obtained and/or produced in connection with the performance of this Agreement, whether or not such materials are in completed form, shall at all times be considered the property of the County. Contractor shall not make use of such material for purposes other than in connection with this Agreement without prior written approval of County. 3 10. Confidentiality. Confidential information of the Contractor should be transmitted separately from non -confidential information, clearly denoting in red on the relevant document at the top the ward, "CONFIDENTIAL." However, Contractor is advised that as a public entity, Weld County must comply with the provisions of the Colorado Open Records Act (CORA), C.R.S. 24-72-201, et seq., with regard to public records, and cannot guarantee the confidentiality of all documents. Contractor agrees to keep confidential all of County's confidential information. Contractor agrees not to sell, assign, distribute, or disclose any such confidential information to any other person or entity without seeking written permission from the County. Contractor agrees to advise its employees, agents, and consultants, of the confidential and proprietary nature of this confidential information and of the restrictions imposed by this Agreement. 11. Warranty. Contractor warrants that the Work performed under this Agreement will be performed in a manner consistent with the standards governing such services and the provisions of this Agreement. Contractor further represents and warrants that all Work shall be performed by qualified personnel in a professional manner, consistent with industry standards, and that all services will conform to applicable specifications. 12. Acceptance of Services Not a Waiver. Upon completion of the Work, Contractor shall submit to County originals of all test results, reports, etc., generated during completion of this work. Acceptance by County of reports and incidental material(s) furnished under this Agreement shall not in any way relieve Contractor of responsibility for the quality and accuracy of the project. In no event shall any action by County hereunder constitute or be construed to be a waiver by County of any breach of this Agreement or default which may then exist on the part of Contractor, and County's action or inaction when any such breach or default exists shall not impair or prejudice any right or remedy available to County with respect to such breach or default. No assent, expressed or implied, to any breach of any one or more covenants, provisions or conditions of the Agreement shall be deemed or taken to be a waiver of any other breach. Acceptance by the County of, or payment for, the Work completed under this Agreement shall not be construed as a waiver of any of the County's rights under this Agreement or under the law generally. 13. Insurance. Contractor must secure, before the commencement of the Work, the following insurance covering all operations, goods, and services provided pursuant to this Agreement, and shall keep the required insurance coverage in force at all times during the term of the Agreement, or any extension thereof, and during any warranty period. For all coverages, Contractor's insurer shall waive subrogation rights against County. a. Types of Insurance. 4 Workers' Compensation / Employer's Liability Insurance as required by state statute, covering all of the Contractor's employees acting within the course and scope of their employment. The policy shall contain a waiver of subrogation against the County. This requirement shall not apply when a Contractor or subcontractor is exempt under Colorado Workers' Compensation Act., AND when such Contractor or subcontractor executes the appropriate sole proprietor waiver form. Commercial General Liability Insurance including public liability and property damage, covering all operations required by the Work. Such policy shall include minimum limits as follows: $1,000,000 each occurrence; $1,000,000 general aggregate; $1,000,000 Personal injury $5,000; Medical payment per person. Automobile Liability Insurance: Contractor shall maintain limits of $1,000,000 for bodily injury per person, $1,000,000 for bodily injury for each accident, and $1,000,000 for property damage applicable to all vehicles operating both on County property and elsewhere, for vehicles owned, hired, and non -owned vehicles used in the performance of this Contract. Professional Liability (Errors and Omissions Liability). The policy shall cover professional misconduct or lack of ordinary skill for those positions defined in the Scope of Services of this contract. Contractor shall maintain limits for all claims covering wrongful acts, errors and/or omissions, including design errors, if applicable, for damage sustained by reason of or in the course of operations under this Contract resulting from professional services. In the event that the professional liability insurance required by this Contract is written on a claims -made basis, Contractor warrants that any retroactive date under the policy shall precede the effective date of this Contract; and that either continuous coverage will be maintained or an extended discovery period will be exercised for a period of two (2) years beginning at the time work under this Contract is completed. Minimum Limits: $1,000,000 Per Loss; $2,000,000 Aggregate. b. Proof of Insurance. Upon County's request, Contractor shall provide to County a certificate of insurance, a policy, or other proof of insurance as determined in County's sole discretion. County may require Contractor to provide a certificate of insurance naming Weld County, Colorado, its elected officials, and its employees as an additional named insured. c. Subcontractor Insurance. Contractor hereby warrants that all subcontractors providing services under this Agreement have or will have the above described insurance prior to their commencement of the Work, or otherwise that they are covered by the Contractor's policies to the minimum limits as required herein. Contractor agrees to provide proof of insurance for all such subcontractors upon request by the County. d. No limitation of Liability. The insurance coverages specified in this Agreement are the minimum requirements, and these requirements do not decrease or limit the liability of Contractor. The County in no way warrants that the minimum limits contained herein are sufficient to protect the Contractor from liabilities that might arise out of the performance of the Work under by the Contractor, its agents, representatives, employees, or 5 subcontractors. The Contractor shall assess its own risks and if it deems appropriate and/or prudent, maintain higher limits and/or broader coverages. The Contractor is not relieved of any liability or other obligations assumed or pursuant to the Contract by reason of its failure to obtain or maintain insurance in sufficient amounts, duration, or types. The Contractor shall maintain, at its own expense, any additional kinds or amounts of insurance that it may deem necessary to cover its obligations and liabilities under this Agreement. e. Certification of Compliance with Insurance Requirements. The Contractor stipulates that it has met the insurance requirements identified herein. The Contractor shall be responsible for the professional quality, technical accuracy, and quantity of all services provided, the timely delivery of said services, and the coordination of all services rendered by the Contractor and shall, without additional compensation, promptly remedy and correct any errors, omissions, or other deficiencies. 14. Indemnity. The Contractor shall defend, indemnify and hold harmless County, its officers, agents, and employees, from and against any and all injury, loss, damage, liability, suits, actions, claims, or willful acts or omissions of any type or character arising out of the Work done in fulfillment of the terms of this Agreement or on account of any act, claim or amount arising or recovered under workers' compensation law or arising out of the failure of the Contractor to conform to any statutes, ordinances, regulation, judicial decision, or other law or court decree. The Contractor shall be fully responsible and liable for any and all injuries or damage received or sustained by any person, persons, or property on account of its performance under this Agreement or its failure to comply with the provisions of the Agreement. It is agreed that the Contractor will be responsible for primary loss investigation, defense and judgment costs where this contract of indemnity applies. In consideration of the award of this contract, the Contractor agrees to waive all rights of subrogation against the County its associated and/or affiliated entities, successors, or assigns, its elected officials, trustees, employees, agents, and volunteers for losses arising from the work performed by the Contractor for the County. A failure to comply with this provision shall result in County's right to immediately terminate this Agreement. 15. Non -Assignment. Contractor may not assign or transfer this Agreement or any interest therein or claim thereunder, without the prior written approval of County. Any attempts by Contractor to assign or transfer its rights hereunder without such prior approval by County shall, at the option of County, automatically terminate this Agreement and all rights of Contractor hereunder. Such consent may be granted or denied at the sole and absolute discretion of County. 16. Examination of Records. To the extent required by law, the Contractor agrees that an duly authorized representative of County, including the County Auditor, shall have access to and the right to examine and audit any books, documents, papers and records of Contractor, involving all matters and/or transactions related to this Agreement. Contractor agrees to maintain these documents for three years from the date of the last payment received. 17. Interruptions. Neither party to this Agreement shall be liable to the other for delays in delivery or failure to deliver or otherwise to perform any obligation under this Agreement, where such failure is due to any cause beyond its reasonable control, including but not limited to Acts of God, fires, strikes, war, flood, earthquakes or Governmental actions. 6 18. Notices. County may designate, prior to commencement of Work, its project representative ("County Representative") who shall make, within the scope of his or her authority, all necessary and proper decisions with reference to the project. All requests for contract interpretations, change orders, and other clarification or instruction shall be directed to County Representative. All notices or other communications made by one party to the other concerning the terms and conditions of this contract shall be deemed delivered under the following circumstances: (a) personal service by a reputable courier service requiring signature for receipt; or (b) five (5) days following delivery to the United States Postal Service, postage prepaid addressed to a party at the address set forth in this contract; or (c) electronic transmission via email at the address set forth below, where a receipt or acknowledgment is required and received by the sending party; or Either party may change its notice address(es) by written notice to the other. Notice may be sent to: TO CONTRACTOR: Name: Erica Arashiro Position: CEO Address: 2368 Culpepper Lane Address: Lincoln, CA 95648 E-mail: erica@allstartalent.us Phone: 916-757-2490 TO COUNTY: Name: Alan M. Caldwell Position: Captain Address: 1950 "O" Street Address: Greeley, CO 80631 E-mail: acaldwell@weld.gov Phone: 970-440-2808 19. Compliance with Law. Contractor shall strictly comply with all applicable federal and State laws, rules and regulations in effector hereafter established, including without limitation, laws applicable to discrimination and unfair employment practices. 20. Non -Exclusive Agreement. This Agreement is nonexclusive and County may engage or use other Contractors or persons to perform services of the same or similar nature. 21. Entire Agreement/Modifications. This Agreement including the Exhibits attached hereto and incorporated herein, contains the entire agreement between the parties with respect to the subject matter contained in this Agreement. This instrument supersedes all prior negotiations, representations, and understandings or agreements with respect to the subject matter contained in this Agreement. This Agreement may be changed or supplemented only by a written instrument 7 signed by both parties. 22. Fund Availability. Financial obligations of the County payable after the current fiscal year are contingent upon funds for that purpose being appropriated, budgeted and otherwise made available. Execution of this Agreement by County does not create an obligation on the part of County to expend funds not otherwise appropriated in each succeeding year. 23. Employee Financial Interest/Conflict of Interest — C.R.S. §§24-18-201 et seq. and §24- 50-507. The signatories to this Agreement state that to their knowledge, no employee of Weld County has any personal or beneficial interest whatsoever in the service or property which is the subject matter of this Agreement. 24. Survival of Termination. The obligations of the parties under this Agreement that by their nature would continue beyond expiration or termination of this Agreement (including, without limitation, the warranties, indemnification obligations, confidentiality and record keeping requirements) shall survive any such expiration or termination. 25. Severability. If any term or condition of this Agreement shall be held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, this Agreement shall be construed and enforced without such provision, to the extent that this Agreement is then capable of execution within the original intent of the parties. 26. Governmental Immunity. No term or condition of this Agreement shall be construed or interpreted as a waiver, express or implied, of any of the immunities, rights, benefits, protections or other provisions, of the Colorado Governmental Immunity Act §§24-10-101 et seq., as applicable now or hereafter amended. 27. No Third Party Beneficiary. It is expressly understood and agreed that the enforcement of the terms and conditions of this Agreement, and all rights of action relating to such enforcement, shall be strictly reserved to the undersigned parties and nothing in this Agreement shall give or allow any claim or right of action whatsoever by any other person not included in this Agreement. It is the express intention of the undersigned parties that any entity other than the undersigned parties receiving services or benefits under this Agreement shall be an incidental beneficiary orgy. 28. Board of County Commissioners of Weld County Approval. This Agreement shall not be valid until it has been approved by the Board of County Commissioners of Weld County, Colorado or its designee. 29. Choice of Law/Jurisdiction. Colorado law, and rules and regulations established pursuant thereto, shall be applied in the interpretation, execution, and enforcement of this Agreement. Any provision included or incorporated herein by reference which conflicts with said laws, rules and/or regulations shall be null and void. In the event of a legal dispute between the parties, Contractor agrees that the Weld County District Court shall have exclusive jurisdiction to resolve said dispute. 8 30. Attorney's Fees/Legal Costs. In the event of a dispute between County and Contractor concerning this Agreement, the parties agree that each party shall be responsible for the payment of attorney fees and/or legal costs incurred by or on its own behalf. 31. Binding Arbitration Prohibited. Weld County does not agree to binding arbitration by any extra judicial body or person. Any provision to the contrary in this Agreement or incorporated herein by reference shall be null and void. 9 Acknowledgment. County and Contractor acknowledge that each has read this Agreement, understands it and agrees to be bound by its terms. Both parties further agree that this Agreement, with the attached Exhibits, is the complete and exclusive statement of agreement between the parties and supersedes all proposals or prior agreements, oral or written, and any other communications between the parties relating to the subject matter of this Agreement. CONTRACTOR: By: _._ 3/9/2023 Name:,gcott Cooper Title: Chief Financial Officer Date of Signature WELD COplyfY_: C� ATTEST: C� ... n.1 �o• -D'ok Weld C . u ty Clerk to the oard BY: Deputy Clerk 10 BOARD OF COUNTY COMMISSIONERS WELD COUNTY, COLORADO ike Freeman, Chair MAR 2 0 2323 ap,g3 - 037z- Exibit A REQUEST FOR PROPOSALS WELD COUNTY, COLORADO 1150O STREET GREELEY, CO 80631 DATE: JANUARY 3, 2023 PROPOSAL NUMBER: B2300043 DESCRIPTION: MARKETING AND RECRUITMENT SERVICES FOR WELD COUNTY SHERIFF'S OFFICE DEPARTMENT: SHERIFF'S OFFICE MANDATORY PRE -PROPOSAL CONFERENCE DATE: JANUARY 12, 2023 BID OPENING DATE: JANUARY 31, 2023 1. NOTICE TO VENDORS: The Board of County Commissioners of Weld County, Colorado, by and through its Controller (collectively referred to herein as, "Weld County"), wishes to purchase the following: MARKETING AND RECRUITMENT SERVICES FOR WELD COUNTY SHERIFF'S OFFICE A mandatory pre -proposal conference will be held on January 12, 2023 at 1:00 PM at the Weld County Events Center located in the Weld County Administration Building at 1150 O Street, Greeley, CO 80631. Firms must participate and record their presence at the pre -proposal conference to be eligible to submit proposals. Question submission deadline: January 17, 2023 by 10:00 AM. Email questions to: bids©weldgov.com. Questions and Answers will be posted on https://www.bidnetdirect.com/ on or before January 20, 2023 by 4:00 PM. Proposals will be received until: January 31, 2023 at 10:00 AM (Weld County Purchasing Time Clock). The submitted proposals will be read over a Microsoft Teams Conference Call on January 31, 2023 at 10:30 AM. To join, call the phone number and enter the Conference ID provided below or you are invited to attend the bid opening in person at the Weld County Administration Building, Fort St. Vrain Meeting Room, 1150 0 Street, Greeley, CO 80631. Phone number: 720-439-5261 Phone Conference ID: 257 964 801 930 PAGES 1 - 8 OF THIS REQUEST FOR PROPOSALS CONTAINS GENERAL INFORMATION FOR THE REQUEST NUMBER REFERRED TO ABOVE. NOT ALL OF THE INFORMATION CONTAINED IN PAGES 1 - 8 MAY BE APPLICABLE FOR EVERY PURCHASE. PROPOSAL SPECIFICS FOLLOW PAGE 8. 2. INVITATION TO PROPOSE: Weld County requests proposals for the above -listed merchandise, equipment, and/or services. Said merchandise and/or equipment shall be delivered to the location(s) specified herein. Proposals shall include any and all charges for freight, delivery, containers, packaging, less all taxes and discounts, and shall, in every way, be the total net price which the Vendor will expect Weld County to pay if awarded the proposal. You can find information concerning this request on the BidNet Direct website at https://www.bidnetd,rect.com/. Weld County Government is a member of BidNet Direct which is an online n otification system being utilized by multiple non-profit and governmental entities. Participating entities post their bids, quotes proposals, addendums, and awards on this one centralized system. Proposal Delivery to Weld County: 1. Emailed proposals are required. Email proposals to bids@weldgov.com; however, if your proposal exceeds 25MB please upload it to https://www.bidnetdirect.com. The maximum file size to upload to BidNet Direct is 500 MB. PDF format is required. Emailed proposals must include the following statement on the email: "I hereby waive my right to a sealed proposal". An email confirmation will be sent when your proposal is recek, ec. Please call Purchasing at 970-400-4222 or 4223 with any questions. 3. INSTRUCTIONS TO VENDORS: INTRODUCTORY INFORMATION: Proposals shall be typewritten or written in ink on forms prepared by the Weld County Purchasing Department. Each proposal must give the full business address of vendor and be signed by him with his usual signature. Proposals by partnerships must furnish the full names of all partners and must be signed with the partnership name by one of the members of the partnership or by an authorized representative, followed by the signature and title of the person signing. Proposals by corporations must be signed with the legal name of the corporation, followed by the name of the state of the incorporation and by the signature and title of the president, secretary, or other person authorized to bind it in the matter. The name of each person signing shal also be typed or printed below the signature. A proposal by a person who affixes to his signature the word 'president," "secretary," "agent," or other title without disclosing his principal, may be held to be the proposal of the individual signing. When requested by the Weld County Controller, satisfactory evidence of the authority of the officer signing on behalf of a corporation shall be furnished. A power of attorney must accompany the signature of anyone not otherwise authorized to bind the Vendor. All corrections or erasures shall be initialed by the person signing the proposal. All vendors shall agree to comply with all of the conditions, requirements, specifications, and/or instructions of this proposal as stated o r implied herein. All designations and prices shall be fully and clearly set forth. All blank spaces in the proposal forms shale be suitably filled in. Vendors are required to use the Proposal Forms which are included in this package and on the basis indicated in the Proposal Forms. The Proposal must be filled out completely, in detail, and sigred by the Vendor. Late or unsigned proposals shall not be accepted or considered. It is the responsibility of the Vendor to ensure that the p-oposal arrives in the Weld County Purchasing Department on or prior to the time indicated in Section 1, entitled, "Notice to Vendors." Proposals received prior to the time of opening will be kept u nopened in a secure place. No responsibility will attach to the Weld County Controller for the premature o pening of a proposal not properly addressed and identified. Proposals may be withdrawn upon written request to and approval of the Weld County Controller; said request being received from the withdrawing Vendor prior to tF e time fixed for award. Negligence on the part of a Vendor in preparing the proposal confers n o right for the w thdrawal of the proposal after it has been awarded. Vendors are expected to examine the conditions, speci-ications, and all instructions contained herein, failure to do so will be at the Vendors' risk. In accordance wit Section 14-9(3) of the Weld County Home Rule Charter, Weld County will give preference to resident Weld County Vendors in all cases where said proposals are competitive in price and quality. It is also understood that Weld County will give preference to suppliers from the State of Colorado, in accordance with C.R.S. § 30-11-110 (when it is accepting proposals for the purchase of any books, stationery, records. printing, lithographing or other supplies for any officer of Weld County). Weld County reserves the right to reject any and all proposals, to waive any informality in the proposals, to award the proposal to multiple vendors, and to accept the proposal that, in the opinion of the Board of County Commissioners, is to the best interests of Weld County. The proposal(s) may be awarded to more than one vendor. Additionally, since this project is a State funded grant project, Weld County and the Vendor agree to comply with Chapter 2, Appendix 2-E of the Weld County Code, which outlines the requirements that must be considered wher procuring a state or federally funded project. PROPOSAL REQUEST #B2300043 Page 2 In submitting the proposal, the Vendor agrees that the signed proposal submitted, all of the documents of the Request for Proposal contained herein (including, but not limited to. product specifications and scope of services), the successful Vendor's response, and the formal acceptance of the proposal by Weld County, together constitutes a contract, with the contract date being the date of formal acceptance of the proposal by Weld County. The County may require a separate contract, which if required, has been made a part of this RFP. 4. GENERAL PROVISIONS: A. Fund Availability: Financial obligations of Weld County payable after the current fiscal year are contingent upon funds for that purpose being appropriated, budgeted and otherwise made available. By acceptance of the proposal, Weld County does not warrant that funds will be available to fund the contract beyond the current fiscal year. Additionally, this project is grant funded with funding coming solely from the State of Colorado. If the State of Colorado cancels or holds funding at any time during this agreement, Weld County will notify the selected Vendor immediately. After the notice is sent, the vendor must stop incurring costs related to this project immediately and until notified that the funding has been release or reinstated. Any amount charged after that notice may not be eligible for payment. B. Trade Secrets and other Confidential Information: Weld County discourages Vendors from submitting confidential information, including trade secrets, that cannot be disclosed to the public. If necessary, confidential information of the Vendor shall be transmitted separately from the main proposal submittal, clearly denoting in red on the information at the top the word, ` CONFIDENTIAL." However, the successful Vendor is advised that as a public entity, Weld County must comply with the provisions of C.R.S. 24-72-201, et seq., the Colorado Open Records Act (CORA), with regard to public records, and cannot guarantee the confidentiality of all documents. The Vendor is responsible for ensuring that all information contained within the confidential portion of the submittal is exempt from disclosure pursuant to C.R.S. 24-72- 204(3)(a)(IV) (Trade secrets, privileged information, and confidential commercial, financial, geological, or geophysical data). If Weld County receives a CORA request for proposal information marked "CONFIDENTIAL", staff will review the confidential materials to determine whether any of them may be withheld from disclosure pursuant to CORA, and disclose those portions staff determines are not protected from disclosure. Weld County staff will not be responsible for redacting or identifying Confidential information which is included within the body of the proposal and not separately identified. Any document which is incorporated as an exhibit into any contract executed by the County shall be a public document regardless of whether it is marked as confidential. C. Governmental Immunity: No term or condition of the contract shall be construed or interpreted as a waiver, express or implied, of any of the immunities, rights, benefits, protections or other provisions, of the Colorado Governmental Immunity Act §§24-10-101 et seq., as applicable now or hereafter amended. D. Independent Contractor: The successful Vendor shall perform its duties hereunder as an independent contractor and not as an employee. He or she shall be solely responsible for its acts and those of its agents and employees for all acts performed pursuant to the contract. Neither the successful Vendor nor any agent or employee thereof shall be deemed to be an agent or employee of Weld County. The successful Vendor and its employees and agents are not entitled to unemployment insurance or workers' compensation benefits through Weld County and Weld County shall not pay for or otherwise provide such coverage for the successful Vendor or any of its agents or employees. Unemployment insurance benefits will be available to the successful Vendor and its employees and agents only if such coverage is made available by the successful Vendor or a third party. The successful Vendor shall pay when due all applicable employment taxes and income taxes and local head taxes (if applicable) incurred pursuant to the contract. The successful Vendor shall not have authorization, express or implied, to bind Weld County to any agreement, liability or understanding, except as expressly set forth in the contract. The successful Vendor shall have the following responsibilities with regard to workers' compensation and unemployment compensation insurance matters: (a) provide and keep in force workers' compensation and unemployment compensation insurance in the amounts required by law, and (b) provide proof thereof when requested to do PROPOSAL REQUEST #B2300043 Page 3 so by Weld County. E. Compliance with Law: The successful Vendor shall strictly comply with all applicable federal and state laws, rules anc regulations in effect or hereafter established, including without limitation, laws applicable to discrimination an I unfair employment practices. F. Choice of Law: Colorado law, and rules and regulations established pursuant thereto, shall be applied in the interpretation, execution, and enforcement of the contract. Any provision included or incorporated herein by reference which conflicts with said laws, rules and/or regulations shall be null and void. G. No Third -Party Beneficiary Enforcement: It is expressly understood and agreed that the e nforcement of the -erms and conditions of the contract, and all rights of action relating to such enforcement, shall be strictly reserved to the undersigned parties and nothing in the contract shall give or allow any claim o r right of action NI" atsoever by any other person not included in the contract. It is the express intention of the undersigned pE rties that any entity other than the undersigned parties receiving services or benefits u nder the contract E hall be an incidental beneficiary only. H. Attorney's zees/Legal Costs: In the event of a dispute between Weld County and the successful Vendor, concerning the contract, the parties agree that Weld County shall not be liable to or responsible for the payment of a:to -ney fees and/or legal costs incurred by or on behalf of the successful Vendor. I. Disadvartaged Business Enterprises: Weld County assures that disadvantaged business e nterprises will be afforded full opportunity to submit proposals in response to all invitations and will not be discriminated against on the grounds of race, color, national origin, sex, age, or disability in consideration for an award. J. Procureme it and Performance: The successful Vendor agrees to procure the materials, equipment and/or products necessary for the project and agrees to diligently provide all services, labor, personnel and materials necessar' to perform and complete the project. The successful Vendor shall further be responsible for the timely comp etion, and acknowledges that a failure to comply with the standards and requirements outlined in the Proposal within the time limits prescribed by County may result in County's decision to withhold payment or to termhate this Agreement. K. Term: The term of this Agreement begins upon the date of the execution of this Agreement by County. and shal continue through and until successful Vendor's completion of the responsibilities described in the Proposal and no later than 6/30/2024 L. Termination: County has the right to terminate this Agreement, with or without cause on thirty (30) days written notice Furthermore, this Agreement may be terminated at any time without notice upon a material breach of he terms of the Agreement. M. Extension or Modification: Any amendments or modifications to this agreement shall be in writing signed by both part es. No additional services or work performed by the successful Vendor shall be the basis for additional compensation unless and until the successful Vendor has obtained written authorization and acknowledgement oy County for such additional services. Accordingly, no claim that the County has been unjustly enriched b' any additional services, whether or not there is in fact any such unjust enrichment, shall be the basis of any increase in the compensation payable hereunder. N. Subcontrac tors: The successful Vendor acknowledges that County has entered into this Agreement in reliance upon the, particular reputation and expertise of the successful Vendor. The successful Vendor shall not enter into any subcontractor agreements for the completion of this Project without County's prior written consent, which may be withheld in County's sole discretion. County shall have the right in its reasonable discretion to approve all personnel assigned to the subject Project during the performance of this Agreement and nc personnel to whom County has an objection, in its reasonable discretion, shall be PROPOSAL REQUEST #B2300043 Page 4 assigned to the Project. The successful Vendor shall require each subcontractor, as approved by County and to the extent of the Services to be performed by the subcontractor, to be bound to the successful Vendor by the terms of this Agreement, and to assume toward the successful Vendor all the obligations and responsibilities which the successful Vendor, by this Agreement, assumes toward County. County shall have the right (but not the obligation) to enforce the provisions of this Agreement against any subcontractor hired by the successful Vendor and the successful Vendor shall cooperate in such process. The successful Vendor shall be responsible for the acts and omissions of its agents, employees and subcontractors. O. Warranty: The successful Vendor warrants that services performed under this Agreement will be performed in a manner consistent with the standards governing such services and the provisions of this Agreement. The successful Vendor further represents and warrants that all services shall be performed by qualified personnel in a professional and workmanlike manner, consistent with industry standards, and that all services will conform to applicable specifications. The Vendor warrants that the goods to be supplied shall be merchantable, of good quality, and free from defects, whether patent or latent. The goods shall be sufficient for the purpose intended and conform to the minimum specifications herein. The successful Vendor shall warrant that he has title to the goods supplied and that the goods are free and clear of all liens, encumbrances, and security interests. Service Calls in the First One Year Period: The successful Vendor shall bear all costs for mileage, travel time, and service trucks used in the servicing (including repairs) of any of the goods to be purchased by Weld County, Colorado, pursuant to this proposal for as many service calls as are necessary for the first one (1) year period after said goods are first supplied to Weld County. Vendor shall submit with their proposals the following information pertaining to the equipment upon which the proposals are submitted: 1. Detailed equipment specifications to include the warranty. 2. Descriptive literature. P. Ownership: All work and information obtained and created by Vendor under this Agreement shall become or remain (as applicable), the property of County. In addition, all reports, data, plans, drawings, records and computer files generated by Contractor in relation to this Agreement and all reports, test results and all other tangible materials obtained and/or produced in connection with the performance of this Agreement, whether or not such materials are in completed form, shall at all times be considered the property of the County. Contractor shall not make use of such material for purposes other than in connection with this Agreement without prior written approval of County. Q. Non -Assignment: The successful Vendor may not assign or transfer this Agreement or any interest therein or claim thereunder, without the prior written approval of County. Any attempts by the successful Vendor to assign or transfer its rights hereunder without such prior approval by County shall, at the option of County, automatically terminate this Agreement and all rights of the successful Vendor hereunder. Such consent may be granted or denied at the sole and absolute discretion of County R. Interruptions: Neither party to this Agreement shall be liable to the other for delays in delivery or failure to deliver or otherwise to perform any obligation under this Agreement, where such failure is due to any cause beyond its reasonable control, including but not limited to Acts of God, fires, strikes, war, flood, earthquakes or Governmental actions. S. Non -Exclusive Agreement: This Agreement is nonexclusive and County may engage or use other contractors or persons to perform services of the same or similar nature. PROPOSAL REQUEST #B2300043 Page 5 T. Employee Financial Interest/Conflict of Interest — C.R.S. §§24-18-201 et seq. and §24-50-507. The signatories to his Agreement agree that to their knowledge, no employee of Weld County has any personal or beneficial interest whatsoever in the service or property which is the subject matter of this Agreement. County has no interest and shall not acquire any interest direct or indirect, that would in any manner or degree interfere with the performance of the successful Vendor's services and the successful Vendor shall not enploy any person having such known interests. During the term of this Agreement, the successful Vendor shall not engage in any in any business or personal activities or practices or maintain any relationships which actually conflicts with or in any way appear to conflict with the full performance of its obligations under th s Agreement. Failure by the successful Vendor to ensure compliance with this provision may result, in County's sole discretion, in immediate termination of this Agreement. No employee of the successful Vendor nor any member of the successful Vendor's family shall serve on a County Board, committee or ho d any such position which either by rule, practice or action nominates, recommends, supervises the successful Vendor's operations, or authorizes funding to the successful Vendor. U. Severabilit} : If any term or condition of this Agreement shall be held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, this Agreement shall be construed and enforced without such provision, tc the extent that this Agreement is then capable of execution within the original intent of the parties V. Binding Arbitration Prohibited: Weld County does not agree to binding arbitration by any extra- judicial body or person. Any provision to the contrary in the contract or incorporated herein by reference shall be null and void. W. Board of County Commissioners of Weld County Approval: This Agreement shall not be valid until it has been apr roved by the Board of County Commissioners of Weld County, Colorado or its designee. X. Compensation Amount: Upon the Vendor's successful completion of the service, and County's acceptance of the Jame, County agrees to pay an amount no greater than the amount of the accepted proposal or 192, X0.00 whichever is less, as documented through itemized receipts for services. The successful Vendor acknowledges no payment in excess of that amount will be made by County unless a "change order" au-horizing such additional payment has been specifically approved by the County's delegated employee, or by formal resolution of the Weld County Board of County Commissioners, as required pursuant to the V\!etd County Code. Y. Taxes: County will not withhold any taxes from monies paid to the successful Vendor hereunder and the successful Vendor agrees to be solely responsible for the accurate reporting and payment of any taxes related to payments made pursuant to the terms of this Agreement. Contractor shall not be entitled to bill at overtime and/or dcuble time rates for work done outside of normal business hours unless specifically authorized in writ nc by County. 6. INSURANCE REQUIREMENTS: Insurance and Indemnification. Contract Professionals must secure, at or before the time of execution of any agreement cr commencement of any work, the following insurance covering all operations, goods or services provided pursuant to this request. Contract Professionals shall keep the required insurance coverage in force at all times during the term of the Agreement, or any extension thereof, and during any warranty period. The required insurance shall be underwritten by an insurer licensed to do business in Colorado and rated by A.M. Best Oompany as "A" VIII or better. Each policy shall contain a valid provision or endorsement stating "Should any of the above -described policies by canceled or should any coverage be reduced before the expiration date thereof, the issuing company shall send written notice to the Weld County Controller by certified mail, return receipt requested. Such written notice shall be sent thirty (30) days prior to such cancellation or reddu :tion unless due to non-payment of premiums for which notice shall be sent ten (10) days prior. If any policy i3 in excess of a deductible or self -insured retention, County must be notified by the Contract Profess or al. Contract Professional shall be responsible for the payment of any deductible or self - insured retention County reserves the right to require Contract Professional to provide a bond, at no cost to County, in the anount of the deductible or self -insured retention to guarantee payment of claims. The insurance cove ages specified in this Agreement are the minimum requirements, and these requirements do not decrease or limit the liability of Professional. The County in no way warrants that the minimum limits PROPOSAL REQL EST #B2300043 Page 6 contained herein are sufficient to protect them from liabilities that might arise out of the performance of the work under this Contract by the Contract Professional, its agents, representatives, employees, or subcontractors. The Contract Professional shall assess its own risks and if it deems appropriate and/or prudent, maintain higher limits and/or broader coverages. The Contract Professional is not relieved of any liability or other obligations assumed or pursuant to the Contract by reason of its failure to obtain or maintain insurance in sufficient amounts, duration, or types. The Contract Professional shall maintain, at its own expense, any additional kinds or amounts of insurance that it may deem necessary to cover its obligations and liabilities under this Agreement. Any modification to these requirements must be made in writing by Weld County. The Contract Professional stipulates that it has met the insurance requirements identified herein. The Contract Professional shall be responsible for the professional quality, technical accuracy, and quantity of all services provided, the timely delivery of said services, and the coordination of all services rendered by the Contract Professional and shall, without additional compensation, promptly remedy and correct any errors, o missions, or other deficiencies. INDEMNITY: The Contract Professional shall defend, indemnify and hold harmless County, its officers, agents, and employees, from and against injury, loss damage, liability, suits, actions; or willful acts or o missions of Contract Professional. or claims of any type or character arising out of the work done in fulfillment of the terms of this Contract or on account of any act, claim or amount arising or recovered under workers' compensation law or arising out of the failure of the Contract Professional to conform to any statutes, ordinances, regulation, law or court decree. The Contract Professional shall be fully responsible and liable for any and all injuries or damage received or sustained by any person, persons, or property on account of its performance under this Agreement or its failure to comply with the provisions of the Agreement, o r on account of or in consequence of neglect of the Contract Professional in its methods or procedures; or in its provisions of the materials required herein, or from any claims or amounts arising or recovered under the Worker's Compensation Act, or other law, ordinance, order, or decree. This paragraph shall survive expiration or termination hereof. It is agreed that the Contract Professional will be responsible for primary loss investigation, defense and judgment costs where this contract of indemnity applies. In consideration of the award of this contract, the Contract Professional agrees to waive all rights of subrogation against the County its associated and/or affiliated entities, successors, or assigns, its elected officials, trustees, employees, agents, and volunteers for losses arising from the work performed by the Contract Professional for the County. A failure to comply with this provision shall result in County's right to immediately terminate this Agreement. Types of Insurance: The Contract Professional shall obtain, and maintain at all times during the term of any Agreement, insurance in the following kinds and amounts: Workers' Compensation Insurance as required by state statute, and Employer's Liability Insurance covering all of the Contract Professional's employees acting within the course and scope of their employment. Policy shall contain a waiver of subrogation against the County. This requirement shall not apply when a Contract Professional or subcontractor is exempt under Colorado Workers' Compensation Act., AND when such Contract Professional or subcontractor executes the appropriate sole proprietor waiver form. Commercial General Liability Insurance shall include bodily injury, property damage, and liability assumed under the contract. $1,000,000 each occurrence; $1,000,000 general aggregate; $1,000,000 Personal Advertising injury Automobile Liability: Contract Professional shall maintain limits of $1,000,000 for bodily injury per person, $1,000,000 for bodily injury for each accident, and $1,000,000 for property damage applicable to all vehicles operating both on County property and elsewhere, for vehicles owned, hired, and non -owned vehicles used in the performance of this Contract. Professional Liability (Errors and Omissions Liability) The policy shall cover professional misconduct or lack of ordinary skill for those positions defined in the PROPOSAL REQUEST #B2300043 Page 7 S cope of Services cf this contract. Contract Professional shall maintain limits for all claims covering wrongful acts, errors and/cr omissions, including design errors, if applicable, for damage sustained by reason of or in the course of operations under this Contract resulting from professional services. In the event that the professional liability insurance required by this Contract is written on a claims -made basis, Contract P rofessional war -ants that any retroactive date under the policy shall precede the effective date of this Contract; and that either continuous coverage will be maintained or an extended discovery period will be exercised for a period of two (2) years beginning at the time work under this Contract is completed. Minimum Limits: Fer Loss P g c regate $ 1,000,000 $ 2,000,000 Contract Profess ortals shall secure and deliver to the County at or before the time of execution of this Agreement, and shall keep in force at all times during the term of the Agreement as the same may be extended as herein provided, a commercial general liability insurance policy, including public liability and property damage, i i form and company acceptable to and approved by said Administrator, covering all operations hereunder set forth in the related Proposal. Proof of Insurance: County reserves the right to require the Contract Professional to provide a certificate of insurance, a policy or other proof of insurance as required by the County's Risk Administrator in his sole discretion. Additional Insureds: For general liability, excess/umbrella liability. pollution legal liability, liquor liability, and inland marine, Contract Professional's insurer shall name County as an additional insured. Waiver of Subrogation: For all coverages, Contract Professional's insurer shall waive subrogation rights against County. S ubcontractors: All subcontractors, independent Contract Professionals, sub -vendors, suppliers or other entities providing goods or services required by this Agreement shall be subject to all of the requirements herein and shall procure and maintain the same coverages required of Contract Professional. Contract P rofessional shal it dude all such subcontractors, independent Contract Professionals, sub -vendors suppliers or other entities as nsureds under its policies or shall ensure that all subcontractors maintain the required coverages. Contract Professional agrees to provide proof of insurance for all such subcontractors, independent ContrE ct Professionals, sub -vendors suppliers or other entities upon request by the County. The terms of this Agreement are contained in the terms recited in this Request for Proposal and in the Response to the Proposal each of which forms an integral part of this Agreement. Those documents are specifically incorporated herein by this reference. PROPOSAL REQUEST #B2300043 Page 8 PROPOSAL SPECIFICATIONS 1. INTRODUCTION & STATEMENT OF INTENT The Weld County Sheriffs Office, by and through the Weld County Board of County Commissioners is soliciting proposals from knowledgeable and qualified vendors to research, create and implement a comprehensive multimedia communications and marketing/branding campaign to recruit qualified and diverse applicants for employment as a Weld County Deputy Sheriff. The campaign shall include, but is not limited to, traditional media, digital marketing and web presence, including videos, to brand the Sheriff's Office, to attract more qualified Law Enforcement (LE) applicants. The vendor should build on the existing brand for the Sheriffs Office (i.e., mission, logo, colors) and other material when developing and implementing the campaign. The vendor is expected to research, produce and implement recruitment content that genuinely portrays the mission, values, benefits, and advantages of employment as a Weld County Deputy Sheriff with the goal of increasing the number of qualified applicants. The selected vendor will be expected to enter into a Professional Services Agreement with Weld County for a period commencing on the date the agreement is fully executed and ending on June 30th, 2024. The maximum budget for the projects shall not exceed $192,000.00 per grant requirements. 2. PROJECT TIMELINE The following is an approximate timeline subject to change at the discretion of Weld County: • • • • • • • • • • • • RFP Published: Mandatory Pre -Proposal Conference: Question Submission Deadline: Questions & Answers posted to BidNet Direct: Proposals are Due: Present Proposals to the BOCC: Interviews, if needed: Evaluation and selection process completed: Proposal Awarded by BOCC: Contract Execution: Project start: Project end: January 3, 2023 January 12, 2023 January 17, 2023 January 20, 2023 January 31, 2023 February 6, 2023 February 15-17, 2023 March 6, 2023 March 8, 2023 March 27, 2023 April 1, 2023 June 30, 2024 3. BACKGROUND OF AGENCY a. Information about the County Weld County is located in the front range of northern Colorado, approximately 20 miles north of Denver. Weld County is 4,017 square miles and has a mix of urban and rural environments. The County seat is in the City of Greeley. Weld County borders the States of Wyoming and Nebraska to the north. Adjacent Counties are Logan (east), Morgan (east), Adams (south), City and County of Broomfield (SW), Boulder (west), Larimer (west). Several cities and towns are within Weld County. Although many different types of PROPOSAL REQUEST #B2300043 Page 9 large businesses operate within its borders, Weld County is a leading agricultural county in Colorado and its population is an estinated 347,860 in 2022. b. Agercy & Mission The mission of the Weld County Sheriff's Office (WCSO) is to provide "effective public safety services with honor and integrity". WCSO currently has 427 employees, of which 308 are commissioned law enforcement officer; and 119 are civilian. WCSO may employ up to 466. The approved agency budget for 2022 is $61 M. WCSO is a full -service law enforcement agency with three Divisions. The WCSO Detention Division operates a 1300 bed jail facility in Greeley. The Patrol Division provides traditional LE first responder patrol anc investigative services. The Administration Division provides administrative and support services tU the agency. Like many LE agen pies throughout the United States, WCSO is experiencing difficulty in attracting qualified applicants that want a career in the law enforcement field. 4. SCOPE OF SERVICES The goal of the project is to create and implement a multimedia communications and marketing/branding strategy to increase recruitment of law enforcement personnel with the ultimate objective of increasing deputy staffing at \k CSO. Building on/supplementing the existing brand is desirable. Weld County desires a vendor that will provide a research based, custom tailored, all-inclusive solution with a budgetary limit of $192,000.00 for all costs, fees, mileage, travel, subcontractor costs, permits, license, overhead, insurance, profit, research, collaborative efforts, creative work, production, and advertising efforts, etc., from the first day of the project through project completion. A designated individual will be responsible for management of the contract for WCSO ("Project manager"). WCSO will provide reasonable assistance to vendor in the scheduling of meetings, interpretation of policy and procedural requirements, research relating to internal documents, coordination with outside agencies and WCSO staff, but the WCSO's obligation will not limit vendor's requirement to use its experience and expertise to ensure all necessary components of the scope of work are completed. The selected vendor is expected to: a) Provide a plan of how the vendor will become familiar with the WCSO mission and culture, to include values closely associated with the LE profession, for emphasis in a messaging strategy. b) Conduct bcis groups and market research as needed to identify a segment(s) of the population to target for recruiting efforts. c) Provide samples of previous work on similar recruiting projects. d) Research and analyze local, state, and national trends to identify the best messaging platforms/ methods cf attracting qualified applicants. e) Research en-ry-level LE officer recruitment strategies that have been successful for other law enforcement agencies in the United States. 0 Clearly iden =ify who the target audiences are, outline ways to reach and engage with the target audiences and identify ways to promote and differentiate WCSO from other law enforcement agencies. g) Present research results and marketing/recruiting brand concept to project team. PROPOSAL REQUEST #B2300043 Page 10 h) Create/develop, present and implement an effective marketing/advertising plan and strategy that can be utilized across various applications and communications mediums such as, but not limited to, mobile & email marketing, search engine optimization, billboards, social media, websites, print, radio, video, and other appropriate mediums to build upon and supplement the existing brand. i) Create an engaging recruiting splash page to supplement current recruiting messaging in Weld County's website and work collaboratively with Weld County IT for implementation. j) Create and provide professional photos (department image/branding) and videos (recruitment videos, commercials). WCSO shall make officers available, as needed, for photo/video shooting at a mutually agreed upon time. Any video production shall be suitable for multiple social media platforms such as, but not limited to, YouTube, Facebook, Television, and Twitter. Selected firm shall be responsible for the filming/production of photography and videos; use of such items shall be at the sole discretion of WCSO. k) Create and provide all creative artwork, storyboards, photography, graphic, audio, visual, digital messaging products suitable for various communications mediums that appeals to the target segment and results in increased applications. o As stated in the General Provisions, Section O, ownership of the pictures, videos and additional materials created under the agreement (artwork, graphics, brandings) will transfer to the County after acceptance of materials by the County and payment to Vendor. 1) Create a detailed all-inclusive itemized project budget not to exceed $192,000.00 with milestones and payment schedules. m) Identify and apply metrics to gauge the success of the marketing plan and strategy. This includes an analysis of the conversion rate for entry-level officer applications received by WCSO. These metrics will be regularly evaluated by WCSO staff so that campaign adjustments can be made as appropriate. n) As needed, revise/update initial, subsequent and ongoing marketing plans, and strategy to optimize results. o) Coordinate advertising placement with media companies and mediums. p) Work collaboratively with WCSO and other departments of Weld County such as Human Resources, IT, Public Information Officer, etc. to develop and implement the strategy. q) Assist the County in efforts to improve current website and communications strategy to supplement marketing/advertising efforts by the selected vendor. r) Status reports and regular meeting check -ins with Weld County identified project team and stakeholders, on a mutually agreed upon schedule. s) Ensure that billing of service delivery complies with federal statutes, regulations, and the terms and conditions of the grant award. 5. OPTIONAL SERVICES Vendor may suggest optional, add-on services that exceed the scope of work otherwise required in this RFP. Any optional services offered must detail exactly what additional services are being provided along with the associated cost. Optional services may or may not be selected at the sole discretion of the County and cannot include any items that are required by the scope of work in this RFP. 6. ADDITIONAL RFP REQUIREMENTS The proposal shall contain: PROPOSAL REQUEST #62300043 Page 11 a) A detailed thscription of the history, experience and qualifications of the vendor, project team and subcontractors that will perform the services. b) A detailec description of the approach the vendor will use to deliver the services c) A detailed a I -inclusive cost proposal d) A project timeline with milestones and benchmarks. e) Examples of previous work. Samples that represent work done for law enforcement or other public agencies preferred. 1) All Services shall be completed in accordance with applicable Weld County standards and within the agreed upon timeline for each task and deliverable. g) DEBARMENT. Respondents will be qualified, and must disclose to Weld County, if the Respondent or any of its principals are debarred, suspended, proposed for debarment, declared ineligible or voluntarily excluded from participation in any contract by any Federal department or agency or otherwise in luded on the list of parties excluded from federal procurement and non -procurement programs. h) Vendor canr.ot be listed on sam.gov exclusion list https://sam.gov/content/exclusions i) Vendor musz certify in writing that they are registered in good standing with sam.gov and that they can comply with federal statutes and regulations. j) Contractor 4iall strictly comply with all applicable federal and State laws, rules and regulations in effect or he-eafter established, including without limitation, laws applicable to discrimination and unfair employment practices and to Title 2 CFR Part 200, which are the administrative and financial requirements for grant awards. k) The vendor shall be familiar with, and comply with, the Department of Justice Grants Financial Guide. This grant is part of the Office of Justice Programs component. Vendor must provide written acknowledgment that it has review the financial guide and will comply with the requirements. The Financial Guide may be found at: http://oip.gov/financialguide/DOJ/ 1) Vendor shal disclose if its organization has had a contract terminated in the last five (5) years, describe such incident. Termination for default is defined as notice to stop performance due to the firm's non- performance or poor performance and the issue of performance was either (a) not litigated due to inaction on .he part of the firm, or (b) litigated and such litigation determined that the firm was in default. Submit full details of the terms for default including the other party's name, address, and phone number. Present the firm's position on the matter. WCSO will evaluate the facts and may, at its sole discret=ion, reject the proposal on the grounds of the past experience. If the firm has not experienced any such termination for default or early termination in the past five (5) years, so indicate. m) Selected Vendor shall make, keep, and maintain all records, documents, communications and other materials related to the project for three years following the end of the project. The vendor may be subject to audit and performance monitoring procedures by the State and WCSO. n) 2 C.F.R. 20(1.459 Professional Service Costs is applicable to this Agreement and allows the WCSO to contract for certain consultant services. The WCSO must submit a certification to the Colorado Division of Criminal Justice regarding compliance with this section prior to execution of any agreement. inless separate prior approval is received, an hourly rate may not exceed $81.25 per hour. 7. USE OF SU3CONTRACTORS Vendor may utilize other service providers to complete the scope of work outlined in this RFP, if a detailed written explanation of the services to be completed by a subcontractor is provided in advance and accepted by the County. The vendor is responsible for overseeing and directing any work completed by a subcontractor(s) waking on this project. Vendor is responsible for paying subcontractors(s) directly for PROPOSAL REQUEST #B2300043 Page 12 services rendered and obtaining and transferring ownership rights of any work products created by subcontractor(s) for this project to Weld County. 8. VENDOR REFERENCES The vendor shall provide no less than three client references that may be contacted at the County's discretion. For each reference include no more than a paragraph about the services your firm provided and contact information (name, company, address, phone, email). The County prefers references that include law enforcement agencies for whom the vendor has recently provided recruitment and marketing services. Alternatively, references for other public sector employers or private businesses where the vendor provided services to enhance recruiting efforts may be submitted. 9. BUDGET and INVOICING a. The all-inclusive budget for this project shall not exceed $192,000.00. b. Cost Proposal A financial proposal focused on maximum value, innovation, and cost-effective implementation. The Cost Proposal should include: Proposal. A total not -to -exceed fixed fee for labor, equipment, time, materials, and other items necessary to meet the requirements of the Scope of Services and deliverables, including the requirements of the Professional Services Agreement. The fee should include all costs of performing the Services (including without limitation, mileage, travel, equipment, supplies, subcontractor costs, creative work, permits, licenses, overhead, profit, insurance, etc.) Although WCSO does not anticipate compensating Respondent for any additional items of expenses, any such additional amounts to be charged to WCSO must be identified in the cost proposal. ii. Detailed Cost Breakdown. A cost and hourly rate for various job classifications for each task identified in the Scope of Services and the deliverables section of this RFP, including an estimate of manpower hours needed to complete the work. All cost assumptions must be clearly documented in this portion of the submittal. A budget for direct expenses, including travel expenses, if any, must be included, but such expenses are not expected to be paid separately. All prices shall be firm and not subject to increase during the period of this contract. iii. Proposed billing Schedule. A proposed quarterly billing schedule based on pre -established milestones and benchmarks, with the following billing dates: 5/1/2023, 8/1/2023, 11/01/2023, 2/1/2024 and final billing 5/1/2024 iv. A final payment schedule and invoice formatting will be negotiated as part of the agreement following selection. PROPOSAL REQUEST #B2300043 Page 13 c. Invoicing are Payment Vendor invoices will be submitted to WCSO Finance when milestones in billing schedule have been completed. Paymen terms are 30 days after acceptance of invoice. 10. EVALUATI DN OF PROPOSALS a. Weld County will not award a contract based solely on price. The award will be in the best interest of the County and will be to a vendor whose overall proposal is rated as being in the County's best interest. b. Factors to be considered in the selection process include: i. Quality oz thoroughness of the proposal, proposal demonstrates an understanding of project goals, approach and methodology to delivery of services, project organization, benchmarks and timeline. ii. Vendor capabilities, experience and past performance with similar projects, size and complexity as descrbed in this RFP. iii. Project manager and key project staff experience and qualifications, participation in similar projects is described in this RFP, technical expertise, diversity of skills. iv. Demonstrated history of delivering high -quality work within an established timeline and budget, ability tc deliver services described on this RFP within established timeline. v. Innovation, creativity, artistic skill based on samples of previous work completed by the vendor. vi. Project cost, budget and value to the County. vii. References c. A review committee will evaluate all responses to the RFP that meet the submittal requirements and deadline. Submittal! that do not meet the requirement or deadline will not be considered. The review committee will rank the proposals and then may arrange for on -site interviews with the Board and/or staff All proposals submitted in response to this RFP become the property of the County and public records and, as such, may be subrect to public review. The County reserve; the right to cancel or revise any section of this RFP prior to the date proposals are due including, but not li -nited to selection procedures, submittal date, and submittal requirements. If the County cancels or revises the RFP, all interested firms will be notified. The County also reserves the right to extend the date by which proposals are due. The County will not pay costs incurred by the Proposer during this process, including any travel and travel related expenses. All costs shall be borne by the Proposal. *The successful ‘erdor is required to sign a separate contract (a sample contract is included as a separate attachment). PROPOSAL REQUEST #B2300043 Page 14 PROPOSAL SUBMITTAL INSTRUCTIONS: The following items must be completed and submitted with your proposal on or before the bid opening deadline of 10:00 AM on January 31, 2023: 1) Pages 9 thru 16 of the Proposal Specifications. 2) W9, if applicable* 3) Any future Addenda must be completed. 4) All other items as requested in the Proposal Specifications. *A current W9 is required for new vendors. If you have previously worked with Weld County, only provide your W9 if there has been a change. Failure to include any of the above items upon submittal of your proposal may result in your proposal being incomplete and your proposal being rejected. If there are any exclusions or contingencies submitted with your proposal it may be disqualified. PROPOSAL REQUEST #B2300043 Page 15 The undersigned, by his or her signature, hereby acknowledges and represents that: 1. The proposal proposed herein meets all of the conditions, specifications and special provisions set forth in the Request for Proposal for Request No. #B2300043. 2. The quotatic ns set forth herein are exclusive of any federal excise taxes and all other state and local taxes 3. He or she is authorized to bind the below -named Vendor for the amount shown on the accompanying proposal sheets. 4. The signed aroposal submitted, all of the documents of the Request for Proposal contained herein (including, but not Ii iiited to product specifications and scope of services), and the formal acceptance of the proposal by Weld County, together constitutes a contract, with the contract date being the date of formal acceptance of the proposal by Weld County. 5. Weld County reserves the right to reject any and all proposals, to waive any informality in the proposals, and to a:cept the proposal that, in the opinion of the Board of County Commissioners, is in the best interest of Wel 1 County. The proposal(s) may be awarded to more than one vendor. FIRM BUSINESS ADDRESS BY (Please print) CITY, STATE, ZIP DATE TELEPHONE NO SIGNATURE FAX E-MAIL TAX ID# CODE WELD COUNTY IS EXEMPT FROM COLORADO SALES TAXES. THE CERTIFICATE OF EXEMPTION NUMBER IS #98-03551-0000. ATTEST: Weld County Clerk to the Board BY: YOU DO NOT NEED TO SEND BACK PAGES 1 — 8. Deputy Clerk to the Board BOARD OF COUNTY COMMISSIONERS WELD COUNTY, COLORADO Mike Freeman, Chair APPROVED AS TO SUBSTANCE: Elected Official or Department Head Controller PSRFP1022 PROPOSAL REQUE 3T #B2300043 Page 16 ADDENDUM#1 BID REQUEST NO. B2300043 MARKETING & RECRUITMENT SERVICES FOR THE WELD COUNTY SHERIFF'S OFFICE POSTED 01/04/23 Page 1 currently reads: A mandatory pre -proposal conference will be held on January 12, 2023 at 1:00 PM at the Weld County Events Center located in the Weld County Administration Building at 1150 O Street, Greeley, CO 80631. Firms must participate and record their presence at the pre -proposal conference to be eligible to submit proposals. Page 1 changed to read: A mandatory pre -proposal conference will be held on January 12, 2023 at 1:00 PM at the Weld County Events Center located in the Weld County Administration Building at 1150 O Street, Greeley, CO 80631 and via a Microsoft Teams Conference Call on the same date and time. Firms must participate and record their presence either in person or by stating their name and company name during the conference call to be eligible to submit proposals. To join, call the phone number and enter the phone conference ID provided below: Phone number: 720-439-5261 Phone Conference ID: 367 004 366 ***We need signed copy submitted with your proposal. Thank you!*** Addendum received by: FIRM ADDRESS CITY AND STATE BY EMAIL January 4, 2023 ADDENDUM#2 BID REQUEST NO. B2300043 MARKETING & RECRUITMENT SERVICES FOR THE WELD COUNTY SHERIFF'S OFFICE QUESTIONS AND ANSWERS Potential vendors should be aware that the hiring priority for the Weld County Sheriff's Office is for Detention Division personnel. With some exceptions, such as lateral transfers from other agencies, most Deputies in the Patrol Division transferred from the Detention Division after completing our agency sponsored POST Academy. This is a substantial benefit to our Detention Division employees. The State of Colorado requires patrol deputies and police officers to POST certified. Detention Division Deputies do not have to be POST certified and most are not. This makes the Detention Division a great way to get a start in the law enforcement profession. Most new hires desire to eventually transfer to patrol. Acquiring POST ce'tif cation requires a substantial time and financial investment if pursued by private individuals. However, the Welc County Sheriff's Office provides Detention Division employees the opportunity to attend a POST academy at a substantial cost reduction while continuing to work. 1. Question: Co Ate need to state that "we are not debarred" and/or just omit b/c we are not? Answer: Yes, a simple certification is enough - statement that reads: I, (name and title of CEO or CFO) hereby certify that (company name) is not debarred or suspended from participating in procurement programs. Date, address, signature. 2. Question: Is there specific verbiage, and/or a specific person that needs to submit that "we are in good standing and will comply with federal statutes and regulations with Sam.gov?" Answer: The ‘ endor can provide a print out from sam.gov showing that the company is actively listed and in good standing. This sam.gov screen shows the company's "unique entity id" "cage#", registration status, expi-at on date, company name etc. 3. Question: Is it okay to have separate attachments for research/data, previous recruiting projects, & referrals, etc.: Answer: The r roposal cannot exceed 40 pages. One -page referrals and examples of previous recruitment projects are not included in that page count. Recruitment project examples should be concise to reflect the structure and impact of project. 4. Question: V/e have found that it is customary for cost of paid media to be separate from the project budget. Is it accurate to assume that the available budget of $192,000 is only for required marketing, research, stra egy, creative work, and production services and the cost of paid media will be separate? Answer: $192 000 includes all cost. 5. Question: Vie have many references for public sector employers and private businesses for whom we have recently provided recruitment and marketing services but no law enforcement agency experience. Are you findin ] that other vendors who will bid the project do have this law enforcement experience? To what extent w II this lack of law enforcement experience impact our ability to be awarded this bid? Answer: Previous Law Enforcement recruitment experience is beneficial. Each vendor has the opportunity to show how they would approach the marketing and recruitment plan and implementation 1 for law enforcement. Even if the vendor has no specific law enforcement recruitment experience, presenting a thoughtful prepared project plan will be taken into consideration and evaluated. 6. Question: For video production resources, can the contractor tap into the Weld County Sheriff's existing team and locations? Answer: Yes, WCSO will make officers and facilities available, as needed, for photo/video shooting at a mutually agreed upon time. 7. Question: Does the hourly rate maximum ($81.25) apply to all contractors, including those not located in Weld County? Answer: This is the maximum rate per hour set by the federal government. It is understood that different tasks are performed by different personnel and the hourly rate should be reasonable. 8. Question: What platform is currently used for the Weld County website? Answer: Weld County uses OpenCities for our websites and ColdFusion to build our custom apps. 9. Question: Please provide, if available, any additional information on the current conversion ratio leads (online inquiries) to applications to new hires: Answer: Current conversion rates for 2022: Leads to Application/ Application to hired Patrol Deputy - Leads 2,760 Applicants 39 Hired 18 Lead to app rate of 0.014% App to hire rate of 0.461% Corrections - Leads 70,318 Applicants 964 Hired 50 applicants Lead to app rate 0.0137% App to hired rate 0.0518% 10. Question: Please provide any information on the current percentage of applicant and/or new hires between these (2) groups: a. New to Law Enforcement I Target Applicants b. Current in Law Enforcement I Lateral Move Answer: For the year 2022: a New to Law Enforcement I Target Applicants 1. Corrections hired 50 applicants; 2. Patrol hired 18 applicants. 3. Total new hires: 68 (50+18). 4. New to law enforcement applicants: 61 (90%) b. Current in Law Enforcement I Lateral Move 1. 7 new hires with prior LE or Corrections experience (10%) 2 11 . Question: Please provide any additional specificity on the current compensation and incentives available for Lse with 2023 marketing efforts. Answer: • The staling pay for Detentions Deputies with no experience is $ 65,954.76 / YR. (pay step 1). • The staling pay for Patrol Deputies is $ 76,500.11 / YR. (pay step 1). • All Detention and Patrol Deputies with no experience start at pay step 1. • To qual fy for lateral entry and a higher pay step, a candidate must have at least two years as a full- time Patrol or Detention officer. Depending on the years of applicable service, a lateral entry candidate can start at a higher pay step as follows: Years of Applicable Service 2-3 4-5 5+ Pay Step 3-4 4-5 5 • Regardless of previous experience, a lateral entry candidate cannot exceed step 5. • All employees have the same benefits as all other county employees: o Retirement (Defined benefit, 401 K and 457 plans) o Paid Leave (vacation, sick, holiday) Life/Accident/Disability Insurance Medical/Dental/Vision Plans o Employee Medical Clinic o Wellness Program o Employee Assistance Program o Flexible Spending Plans o Tuit on Assistance o Newly hired Detentions and Patrol Deputies may be eligible for relocation expense assistance. o Detention Deputies that are not POST certified, may qualify for attendance to a POST academy. POST certification is required for Patrol Division positions. ***We need signed copy of this document submitted with your proposal. Thank you!*** Addendum received by: January 20, 2023 FIRM ADDRESS CITY AND STATE BY EMAIL 3 1/31/23, 10:17 AM B2300043 - MARKETING & RECRUITMENT SERVICES FOR WELD COUNTY SHERIFF'S OFFICE I BidNet Direct B2300043 - MARKE TING & RECRUITMENT SERVICES FOR WELD COUNTY SHERIFF'S O 3 4 6'? Bid Results �T Upand Al! 7'4 Collapse All Organization Name a All -Star Talent Inc Organization Attributes Main Contact Scott Cooper Address 2368 Culpepper Lane Lincoln, California, 95548 United States Bid Submission Information Submission date 01/31/2023 09:35 AM MST Confirmation No 0000158868 D Download Bid l Bid Documents List File Name Org. Number 2492659 C Bid Documents - Bid Documents (Optional) 0 Weld cry -Sheriff Dgputy Proposal.r.4t (j Addendum 2- Signed.pdf P ro lattaignatu.rsLQ sn l9Ped. r) LAVQC Mar tVoices_ 1-1 Interyigytsi Pdf CDCR Ci¢gt - .S irvey Report.pdf Pricing Bid Amount S192,000 00 Submission Type Electronic Phone 9164129530 Document Download Complete Submitted By scott a@allstartalent us Size Exibit B Bid Amount Exceptions $192,000.00 No 24 Mb 83 Kb 137 Kb 108 Kb 19 Mb 19 Mb Upload Time 01/31/2023 09:29 AM MST 01/31/2023 09:30 AM MST 01/31/2023 09:30 AM MST 01/31/2023 09:31 AM MST 01/31/2023 09:32 AM MST 01/31/2023 09:34 AM MST Cpncel Actions Bid Rank 1 Save https://www.bidnetdirect.com/private/buyer/solicitations/2797758959/bid-results Proposal - WELD COUNTY SHERIFFS OFFICE RFP 82300043 MARKETING & RECRUITMENT SERVICE January 30, 2023 Enclosed please find a detailed proposal for marketing and recruitment service for the Weld County Sheriffs Office. As you know, the employment environment has changed dramatically over the last year, making it even more difficult for law enforcement departments to attract the talent they need. Our current work with the California Department of Corrections and Rehabilitation, the Idaho Department of Corrections, California State Hospitals, City of Atlanta Police Department, Broward County Florida Sheriff's Office, City of Oakland Police Department, City of Richmond Police Department, Louisiana Department of Corrections, Wisconsin Department of Corrections, Oregon Department of Corrections, Maricopa County Sheriff's Office, Virginia Department of Corrections, and other law enforcement agencies gives us the unique position to bring real world knowledge on the marketing methods that are working and not working. We manage every campaign with a strong commitment to mission including strong community policing, promoting a diverse workforce, and recruiting underrepresented communities. As you look at our featured case study from the California Department of Corrections and Rehabilitation we hope you notice how we promote the diverse staff, humanize the career, craft marketing material that represents a diverse workforce, and communicate the department employee value proposition. Services, tactics, and timeframes are open to discussion and we are committed to create a solution that delivers results for the minimum spend - fast - to address your needs. I thank you for the opportunity to submit this proposal and look forward to discussing it with you at your convenience. Please feel free to contact me directly by phone at (916) 412-9530 or by e-mail at scotti@allstartalent.us. Sincerely, Scott Cooper All -Star Talent / Law Enforcement Recruiter UJZ1 ALL-STAR U1' TALENT Page I 1 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE January 30, 2023 I, Erica Arashiro, CEO, hereby certify that All -Star Talent Inc is not debarred or suspended from participating in procurement programs. All -Star Talent Inc acknowledges that it has reviewed the Department of Justice Grants Financial Guide and will comply with the requirements. All -Star Talent Inc certifies that we are registered in good standing with sam.gov and we will comply with federal statutes and regulations. ALL-STAR TALENT INC Unique Entity ID RX6MAN8BQCT7 CAGE/NCAGE 9DG42 G42 Physical Address 2368 Culpepper LN Lincoln, California 95648-7832, United States Registration Status • Active Registration Purpose of Registration All Awards Expiration Date Sep 30, 2023 Mailing Address 2368 Culpepper LN Lincoln, California 95648-7832, United States ticutaiagastaky All -Star Talent Inc Incorporated in California Erica Arashiro CEO ,CEO Sr ALL-STAR la) TALENT Page 1 2 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE Table of Contents Overview of the Proposal 4 Section 1: History, Experience and Qualifications, and Project team: Company Description Our Services Qualifications and Experience Project Team Jason Litchney, M.E., MBA David Starnes Pameia Hong, Ph. D. Misti Lewis Grace Deker, Marketing Manager Giuliano Lopez, Video Production Project Approach Project Management Approach 5 5 6 7 10 10 11 12 12 13 13 15 15 Section 2: Cost Proposal - Phase Breakdown and Examples 17 Phase 1: Develop Employee Value Proposition (EVP), Attract and Keep Metrics 17 Phase 2: Develop, Adopt, and Implement Branding Campaign 19 Employer Branding Center Online 20 Phase 3: Develop and Implement Entry -Level Police Officer Recruitment, Lateral Police Officer, Police Service Technician and Police Records Specialist Campaign 22 Cost Summary 24 Section 3: Work Samples In the pages to follow - please find a work sample. 25 Case study for work that we have completed for the California Department of Corrections and Rehabilitation. 27 Work Sample: California Department of Corrections and Rehabilitation Ad Designs and Geotargeted Social Media Campaigns Virtual Career Fair Events Diversity Recruitment Campaign Research and Messaging Reports Event and Campaign Management Application Metrics Recent Results - El Cerrito Police Department 27 27 28 29 29 30 31 33 Section 4: References 35 UJ ALL-STAR L3J TALENT Page 13 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE Overview of the Proposal We understand that as a part of this proposal services will include but not be limited to: • a) Provide a plan of how the vendor will become familiar with the WCSO mission and culture, to include values closely associated with the LE profession, for emphasis in a messaging strategy. • b) Conduct focus groups and market research as needed to identify a segment(s) of the population to target for recruiting efforts. • c) Provide samples of previous work on similar recruiting projects. • d) Research and analyze local, state, and national trends to identify the best messaging platforms/methods of attracting qualified applicants. • e) Research entry-level LE officer recruitment strategies that have been successful for other law enforcement agencies in the United States. • f) Clearly identify who the target audiences are, outline ways to reach and engage with the target audiences and identify ways to promote and differentiate WCSO from other law enforcement agencies. • g) Present research results and marketing/recruiting brand concept to project team • h) Create/develop, present and implement an effective marketing/advertising plan and strategy that can be utilized across various applications and communications mediums such as, but not limited to, mobile & email marketing, search engine optimization. billboards, social media. websites, print, radio, video, and other appropriate mediums to build upon and supplement the existing brand. • i) Create an engaging recruiting splash page to supplement current recruiting messaging in Weld County's website and work collaboratively with Weld County IT for implementation. • j) Create and provide professional photos (department image/branding) and videos (recruitment videos, commercials). WCSO shall make officers available, as needed, for photo/video shooting at a mutually agreed upon time. Any video production shall be suitable for multiple social media platforms such as, but not limited to, YouTube, Facebook, Television, and Twitter. Selected firm shall be responsible for the filming/production of photography and videos; use of such items shall be at the sole discretion of WCSO. • k) Create and provide all creative artwork, storyboards, photography, graphic, audio, visual, digital messaging products suitable for various communications mediums that appeals to the target segment and results in increased applications. o As stated in the General Provisions, Section O, ownership of the pictures, videos and additional materials created under the agreement (artwork, graphics, brandings) will transfer to the County after acceptance of materials by the County and payment to Vendor. rci ALL-STAR TALENT Page I 4 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE • I) Create a detailed all-inclusive itemized project budget not to exceed $192.000.00 with milestones and payment schedules. • m) Identify and apply metrics to gauge the success of the marketing plan and strategy. This includes an analysis of the conversion rate for entry-level officer applications received by WCSO. These metrics will be regularly evaluated by WCSO staff so that campaign adjustments can be made as appropriate. • n) As needed, revise/update initial, subsequent and ongoing marketing plans, and strategy to optimize results. • o) Coordinate advertising placement with media companies and mediums. • p) Work collaboratively with WCSO and other departments of Weld County such as Human Resources, IT, Public Information Officer, etc. to develop and implement the strategy. • q) Assist the County in efforts to improve current website and communications strategy to supplement marketing/advertising efforts by the selected vendor. • r) Status reports and regular meeting check -ins with Weld County identified project team and stakeholders, on a mutually agreed upon schedule. • s) Eisure that billing of service delivery complies with federal statutes, regulations, and the terms and conditions of the grant award Section 1: History, Experience and Qualifications, and Project team: Company Description All -Star Talent is an innovative, client -centered talent marketing and consulting firm that specializes in solving unique problems and challenges recruiting and retaining talent in law enforcement. We have decades of combined experience recruiting and building talent pipelines for law enforcement and have helped some of the largest agencies in the country achieve success. We take an engineering and tactical data science approach to support decisions, design and ultimately drive tangible results. We are a 100% female minority owned business. cr-1 ALL-STAR L/`1+ TALENT Page 5 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE Our Philosophy We believe that job vacancies are not because of a lack of talent - its a lack of awareness. We build career awareness based on your organization's unique opportunity and culture to deliver qualified candidates. 77 Million+ Recruitment Impressions for public sector careers. Our Mission Empower public sector agencies to serve the community through talent recruitment, retention and employer branding. 63,176+ Submitted applications in Law Enforcement, Dispatch, Clinical Positions, Teaching, Administrative, and Information Technology. 5,685+ Hires of qualified candidates based on the All -Star Talent digital recruitment and messaging strategy. Our Services Our services cross the talent marketing landscape. We offer development of employee value propositions;organizational and department branding; video production and editing; advertising; targeted digital campaign research and messaging; virtual events; successful recruiting strategies; and, marketing campaigns. We have a breadth and depth of experts that understand how to solve problems through leveraging research, technology, messaging, and design to accomplish your law enforcement agency's goals. Whether it is a small virtual event for internal staff or a commercial in the Super Bowl, All -Star Talent can help. E7I ALL-STAR L/`1+ TALENT Page { 6 Proposal - WELD COUNTY SHERIFFS OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE Employer Branding Develop your 'employ_; iJ;und' through market research. 1.1 and surveys to help manage and influence your reputation among job seekers, employees, stakeholders and more XX • • • 'vu Talent Acquisition Process Improvement Improve your taient acquisition process by audtting thb communication touchpoints and providirg recommendations on how to streamline to keep candidates engaged and happy. • 6 • 1 Video Production We produce compelling videos from start to finish so you don't have to. Includes location scouting, scripting, videoing, stosyboarding. editing. etc. Talent Market Research Understanu your employer value proposition and what attracts/keeps your employees an their career. This insight helps us develop messaging and branding that will attract a diverse candidate pool. Web Design We develop custom websrtes and landing pages for our campaigns, which helps us track performance and capture contact information for nurturing. Social Media Advertising & Management We rlwvelnp rlwyt i assets In IMP fnr all of your talent marketing needs that attract and engage audiences, leading to interest and applications_ 1�W DEl Recruitment We manage every campaign with a strong commitment to mission including strong community focus, promoting a diverse workforce, and recruiting underrepresented communities. Digital Media Implement successful campaigns that serve to audiences across the web — Google Marketplace ads, social media ads, paid search. etc. J tiB Virtual Hiring Events .iur virtual career fair events are a secret weapon to recruit candidates in positions. It creates an environment that humanizes an organization and provides a connection point for prospective candidates. T'' ALL-STAR TALENT Page 7 Proposal - WELD COUNTY SHERIFFS OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE Qualifications and Experience All -Star Talent, Inc. focuses on recruiting and retaining talent in public safety. We are privileged to work with and learn with a monthly mastermind group that includes the following organizations: D Z MASTERM IDAHO te DEN RT %IENT OF (OR R ECT1ON MONTANA DEPARTMENT OF CORRECTIONS TN Department n4 Correction OF wise � O4- co t re • 'trek I' OF CO¢ • pennsylvania DEPARTMENT OF CORRECTIONS Department of Corrections W A S H I N v T O N S T A T E Through helping and learning from public safety organizations we have developed a proprietary - best in class methodology to create talent brands for organizations and implement those brands in unique ways to attract the right talent. We have helped public safety organizations small and large. From helping to build a police force from scratch for the City of Lathrop, CA to creating successful in -person recruiting events in New York City and Miami for the Atlanta Police Department to increasing Correctional officer applications from 1,000 per month to 3,600 per month for the California Department of Corrections and Rehabilitation - we have the knowledge, skills and abilities to build and implement the strategy to solve your staffing needs. All -Star Talent, Inc. has developed a unique and proprietary methodology to build recruitment pipelines for law enforcement agencies and hard to recruit positions. It has proven to be successful for law enforcement talent marketing initiatives and hard to fill positions in other states/cities. cri ALL-STAR /`1+ TALENT Page 18 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE Bringing more than digital marketing, the All -Star Talent team executes a complete marketing system with data research guided messaging, artificial intelligence -based targeting of prospective candidates, custom prospect data collection systems and proprietary talent engagement events. Our proprietary data -based approach that merges Jungian Archetypes and the Aaker Brand Personality Model to target candidates is unique to All -Star Talent only and is in the patent process. One of our competitive advantages is our patent pending MarketVoice survey. The survey has 5 key outputs: organizational value, employer brand personality based on (Aaker-Jungian brand archetypes), what attracts police officers to the job, what keeps them in the job, and reservations about the job. In addition it has open-ended questions to elicit responses on what makes working for the City unique, what impact does the job have on an officer/community, and what things would persuade officers to accept a position with your city. We have included a small sample of results form the Louisiana Department of Corrections report below Attract Metrics by Racial Identity 0J Of IA 02 0 •lltetrernent Bene1ts I? Insurance Benefits 13 Advancement Opportunitrs W Corrpettfve Salary • Al/AN Black • Wh!te • Multiracial IS 6eogspNd Station •6 Rem Multiracial COs and Native American COs prioritize Advancement opportunities, and Multiracial COs additionally rank Insurance benefits highest, while Black COs prioritize Competitive Salary and white COs rank Retirement benefits highest in both attract and keep reasons. Our methodo'ogy combines the survey with 1:1 and focus groups to create extensive reports to guide marketing campaigns to speak in words that make candidates listen. ET/�' ALL-STAR TALENT Page 1 9 Proposal - WELD COUNTY SHERIFF S OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE Project Team All -Star Talent proposes that Jason Litchney serve as a Project Manager He is highly experienced with projects of this nature, resumes are presented below Jason Litchney, M E , MBA Mr Litchney is the Talent Marketing Practice Leader at All -Star Talent, Inc Prior to All -Star Talent, he was the Employer Branding Practice Leader at CPS HR Consulting He has successfully managed the talent brand to attract and retain talent at the state, special district and local level He is responsible for founding two companies that have made the INC 500 fastest companies list and is a successful entrepreneur and founder of the application company, Umzie, LLC that was sold in 2017 Mr Litchney has a deep understanding and knowledge in marketing, branding and recruitment that he has gained in his over 17 years in executive roles in the private and nonprofit sectors Mr Litchney typically operates at Project Manager and Senior Leader levels during strategy development, consulting, and implementation Major sectors served include federal, state, county, and city governments Jason is a frequent speaker on employer branding and host of a podcast focused on Public Sector HR Professional Experience Marketing & Brand Strategy Public Relations Website Production Graphic Design Photography & Videography Data Analytics Paid Ads / Geotargeting / Geofencing Social Media Education M E , Marketing Analytics, Cornell University MBA, Western Governors University B S , Operations Research & Information Engineering, Cornell University cji-1 ALL-STAR �� TALENT Pagel 10 Proposal - WELD COUNTY SHERIFFS OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE David Starnes Mr. Starnes is a disabled military veteran, retired Deputy Director and Chief of Law Enforcement for the California Department of State Hospitals, where he led the nation's largest forensic hospital system's Office of Protective Services. David has 31 years of Law enforcement experience and is a subject matter expert for the Los Angeles County courts. Mr. Starnes has a deep understanding and knowledge in public safety, specializing in custodial settings. Mr. Starnes typically operates at Senior Leader levels during strategy development, consulting, and implementation. Qualifications • 31 years of experience with the California Department of Corrections and Rehabilitation (CDCR), California Department of State Hospitals (DSH) and ongoing experience as a Public Safety Consultant. • Experienced practitioner in all facets of correctional management including fiscal management, gang management, Internal Affairs, strategic planning and evaluation, policy development, litigation management, project management, cell phone interdiction, internal/external communications, and risk assessment. • Strong management skills leading peace officer selection for the entire department. Providing oversight for the processing of 120,000 applicants in each phase of the selection process. • Demonstrated ability to provide strategic leadership to one of the nation's largest and ccmplex prison systems as well as the Nation's largest Forensic Mental Health Hosoital system. • Qualified in state and federal courts as an expert in CDCR Policies and Procedures, Prison Gangs, In -custody and Community Risk Assessment, and Internal Affairs. U �r`('' ALL-STAR 1J TALENT Page I 11 Proposal - WELD COUNTY SHERIFFS OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE Pamela Hong, Ph D Pamela has a focus on bridging science, statistics, and psychology with talent recruitment for the public sector Pamela is a published author, nationally recognized scholar and national speaker on social sciences and diverse perspectives She has helped public, non-profit and private organizations achieve successful recruitment efforts through an analytical approach to recruitment messaging and communication Professional Experience a Statistics a Social Psychology Project Management a Message Design Diversity Recruitment Education Ph D Sociology, Indiana University -Bloomington, Statistics Minor M A , Sociology, Indiana University -Bloomington B A , Psychology, University of Nevada, Reno, Mathematics minor Misti Lewis Mists is a skilled marketing professional with a passion for developing solutions that address clients' pain points She has a demonstrated history of managing high -profile and high -risk projects, as well as building and nurturing client relationships to ensure satisfaction and retention Throughout her career, Misti has worn many hats account supervisor, brand strategist, production coordinator, copywriter, social media manager, graphic designer and more She leverages this breadth and depth of experience and expertise to ensure all deliverables successfully meet clients' business objectives Professional Experience a Marketing & Brand Strategy Creative Direction Data Analytics Event Planning o Graphic Design Paid Ads / Geotargeting / Geofencing Project Management -� ALL-STAR LJJ TALENT Page 112 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE • Public Relations • Social Media Education • B.A., Mass Communication - Public Relations and Advertising, Summa Cum Laude, Sam Houston State University, Marketing minor Grace Deker, Marketing Manager Grace is a digital storyteller with strengths in social media, instructional design and creative advertising. She has a background that bridges human resources and marketing creating knowledge management strategies for learning and development to creating marketing plan strategies anc assets. Professional Experience • Elements of Creative Advertising • Instructional Design • Graphic Design • Audio Storytelling • User Experience Design • Website Creation • Social Media Education • B.S., Media Arts and Design, Creative Advertising, Education Media & Human Resources Minors, James Madison University Giuliano Lopez, Video Production Giuliano is a marketing professional that focuses on videography and video editing to produce persuasive video to market talent. He is fluent in English, Portuguese, Italian and Spanish. Professional Experience • Talent Marketing Video Editing • Storyboarding • Film Production • Photography • Video Editing • Motion Graphics `Ui 'ALL-STAR T4LENT Page 1 73 Proposal - WELD COUNTY SHERIFFS OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE a Social Media Video Production Education a Certification - HTML and Web Design a Certification -Adobe Illustrator, Photoshop, InDesign a Film Major - CSN 2012-2014 �q f►y. LL -STAR LJi TALENT Page 114 Proposal - WELD COUNTY SHERIFFS OFFICE RFP 82300043 MARKETING & RECRUITMENT SERVICE Project Approach Per the Request for Proposal, the contract has an end date of June 30, 2024. The initial branding and strategy will happen in months 1-3. Post the initial period All -Star Talent will provide ongoing web, design and implementation support. In addition we have provided initial recommendations for direct spend based on past history of success in public safety. The project will be delivered in three phases: • Phase 1: Develop Employee Value Proposition (EVP). Attract and Keep Metrics • Phase 2: Develop, Adopt, and Implement Branding Campaign • Phase 3: Develop and Implement Recruitment Campaign for Deputy Sheriff's and/or Detention Deputies Given the unique culture of Weld County and the Weld County Sheriffs Department, time will be spent, throughout each phase, learning the culture and values so important to a successrul branding and marketing campaign. Individual tasks and examples of output of each phase are provided in Section 2 Cost Proposal - Phase Breakdown and Examples. Project Management Approach We take an active approach to project management that typically includes weekly meetings. An agenda is sent before each meeting and documented notes are taken and distributed post meeting. Each item that is identified as a task is specifically called out in the retailed notes. An example of our management format is below: E17Z1(' ALL-STAR TALENT Page 1 75 Proposal - WELD COUNTY SHERIFFS OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE Louisiana Department of Corrections (Louisiana DOC) Agenda - Oct 25, 2022 - 9:30-20:00 a.m. (CST) Item Purpose Notes Attending: Tanisha, Mist', Pam, Jason, Giuliano, Ken KPI's La.shboar.1 numbers Present numbers. general dashboard Anticipating ad campaigns. with updated applications and the success of VCFs in conjunction percentage with Updated to 10/23 Landing Page httPs'J/www.lataoc-careers us1 into landing Will some Ken they since share links is post. it map file — IT is able to use It's easier automatically working the with httrss.//www.la Ken LA DOC team can't access/click on fixing this issue. d' -cal eeis.usl link in on ads » High quality page image embedded fix the candidate to find the gets emailed to them. apply link, Google/Facebook 1. Jason 2_ Outreach Interest tlttps./jdocs.Rcx implemented a. b. form (307 Approved Can gle.com/spr to Digital interest use this leads Campaigns - ad list copy automatically ea comment DRAFT filter mxc,G r Ad comment filter placed. On comments (marked as private)_ Ken's side, he can see the as a text UshceLi/ campaign updates): d/lnvf fr}uancfHC,TT'hkvu:LJtW GanekuSvR1.8hllag/edit Virtual Career Fair (https,// www.la .dam -careers u,/wrtuai -career, faIr) Resources needed remarks (can (pay/benefits/how moderated conversation. for VCF: be a recorded to apply) Can Natalie video), two or be Laborde HR representative more Asst. Wardens, COS to do for opening the but we prefer L S/CF preparationt a. b. DRAFT 11/17 of Date event ater,tSa jl2prn) cry' ALL-STAR TALENT Page 1 .16 Proposal - WELD COUNTY SHERIFFS OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE Section 2: Cost Proposal - Phase Breakdown and Examples In the sections to follow we have detailed the costs associated with each task identified in the request for proposals. We have also included examples of branding efforts for cities that we have competed. Phase 1: Develop Employee Value Proposition (EVP), Attract and Keep Metrics Task Description Est. Hourly TOTAL Hours Rate Research Understand the culture.. employee value proposition and what attracts and keeps current employees in their career. We will create and conduct a survey of existing employees. The survey will test messaging and direction set by leadership to understand resonance with the target demographic across all departments of the department. We will provide analysis for Sheriff and Detention Deputies. Custom messaging and notifications will be developed to reinforce department brand and built to attract a diverse candidate pool. Concepts and specific analysis of ED&I data will be leveraged to create detailed campaigns. This will include a detailed report. A sample report from California Department of Corrections and Rehabilitation as well as the Louisiana Department 42 $81.25/hr $3,412.50 7`r'' ALL-STAR 1' TALENT Page 1 17 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE of proposal. Corrections is attached to this Focus Groups 1 (organization participants) build messaging in messages used guide After conducted, meeting discuss messaging focus the acceptance in the survey design the groups focus with findings and and creative there and to to research. and key of select test, values guidelines groups brand. of ad will leadership and 5 people verify the process identified language. are be finalize These a and will to to be 6 $81.25/hr $487.50 Interviews 1:1 Employee individuals to interviews 1:1 and personalize campaigns. social messaging. gain interviews learn media insights personal will that the ads and be the into recruitment leveraged as reports stories City the well Identifies culture from as from to in 5 24 $81.25/hr $1,950 Take-aways 72 $5,850 TOTAL Pt! ALL-STAR TALENT Page ( 18 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE Examples: Survey Flyer & Survey Results (1 -page key takeaways) SO UTH CM CAROLINA DtO1- JUVGNILE JUSTICE HELP US RECRUIT MORE TALENT LIKE YOU! Juvenile Correctional Officers: WE NEED YOUR OPINION The South Carotin Dept of Anemia Jusice 6 partnenrQ* t NI -SW Talent b crin) t a survey tr, Seer recut and attar! Jutierdw Correctional Officers to SC DM* workforce Thai survey, vrf MCN Wad tike 5-10 rnrlAos of your time. le dared to ,gel feed on argarazat on values TM responses tit tie anonyn c4 end eggre¢a$ed Please enter as Oast and as hones* as wastes the survey wet be Open until TIMM* Noe 15 We apprecem ya, taitav the tr. to respond Thank you r4r Ksur OOr taue0 oea•Catcn b the South C.ardne De*t of JuveSe Just . SUN THE PR ;ODE TO TAKE THE SURVEY l • WHY LOUISIANA Rehabilitative Mission Financial Security, Benefits & Perks Amazing learn Day -to -Day Differences WHY DID YOU CHOOSE LA DOW inn IS. A lime .--. a eNero. •c t NOM Lou. . •Tr ew ..r Vtq.w. ..aKay Sartelainnee I collieeirtarrart!'s.i9*M.7raal• lewn Pa w a asssa aaegb Ce .rent no peon OS a ar,S-•err Orrrrr Or M a se a r nadirs' abet ea M1 rte 1bst0 tin al as sea at r eatl► fee a aaaee I (r iced d era. gab upset ese t'.r as, no in no WI ae•r e,n p. M teaeeflrIN4n feet W. 1 pas CAIPS Swan I awe* o rvnw** S me I ow a .. • w Pa Mar Olt tMosel tertsaNMvabreSaagDellres.r..▪ inier WHY BE A CORRECTIONAL OFFICER? I Mahe maw ♦ ens w try stedOSSu l r den elan n bt a a "Sel d araawr an SO as rite► w a tea a mare sit c aas MJ . de aiell •A br * * it slat SM* new Ism a Vie Write !s we Stns! CAarfaad ass ad la shat es saisi r'.a.st S s %Si W r s rev. re raw sib was Mw bee_ am as ass MS' ISM loo SSW slily pi allwsnag ' • Jatj oeyas aes ease Sob i►•raist taew a bed set seer la aaN• spry la w. nearsgin, 41,0110110 ale gala• lap aisnaar ller inns % rre nor a alPFIMS Oat se a nrOrra saSt_ Mena feiiwlbese eataaah7Mab»,mseaclaein war ant tech ce ma Its gars S ass rg brag . UM • lore olaw wove +a•4•'* Sa e w t• SW. baiwrMa as as aerra lea am .taaa• 'b' a a sK acts. Se taw s ae Jed All nu flea tarn! +are -s .r.- a. t.•••••reert-r la'V•r "k a. en Sr' Osa br• agars en ante WHY SHOULD SOMEONE APPLY? amraalabbaafStalk aa+mew. I lttar.V felt .i .feQewef.•r—M ii. eet.a,fanwed. w bWWI Pulp PAP * noes P4tdMbAartr+e' Itspt C n .fit tap a dery S pane 70.E knifes aba-a Sir car fen ant awq a OS as flea n fl sell Saco on tram map eau air trams ass fa wsy mat are ant are. as n.f see 71 s a newel* cute an lid aae.M l t Pod wit heo 4 1 roe X it 'hit fens bib facto Oars aid trade lie aid aM Lo pan HefsfaPit wl4 pwawwer+aa►adasae roar sena net et let S a W tae d q'art rat saeSS SEWS d t anho set to nrs a ,.r r w 4 on a pit page a archb w.wa. d .menu,"Brat ptapkate a es Arne per Madcbea tags sr Cur two ma IseatAp.d later sal Ib' L.• r ward ate U w iY was rlmaselvson M Ong id as a► In the proposal submission we have also included samples of reports from the Louisiana Department of Corrections as well as the California Department of Corrections and Rehabilitation. Phase 2: Develop, Adopt, and Implement Branding Campaign Deliver the following: • A professional branding kit that incorporates the necessary components that can be used to develop printed materials, digital and print advertisements, signs, ban iers, social media graphics, promotional giveaway items, and other marketing purposes. • Branding kit must include high -resolution logo files that can be used both by professional printing companies and City staff. Editable logo design files must also be provided for the City's future use and possible refinement. • A written style guide to govern proper use of the branding logo (including color hex codes and examples of suggested and restricted applications). ccir' ALL-STAR TALENT Page I 79 Proposal - WELD COUNTY SHERIFFS OFFICE RFP 82300043 MARKETING & RECRUITMENT SERVICE a A written branding strategy guide for City staff to implement in order to ensure a successful and engaging branding campaign Task Description Create Brand Concept Use the employee value proposition and other information previously gathered in Phase 1 to develop concepts for a department branding strategy which accurately reflect mission, vision, and values and in alignment with current brand guidelines Est. Hourly TOTAL Hours Rate 30 $81 25/hr $2,437 50 - Branding Kit Create an online branding kit that includes proper usage of logos, style, and images In addition to a branding strategy guide - examples are documented below (Employer Branding Center Online) 93 $81 25/hr $7,556 25 TOTAL 123 $9,993 75 Employer Branding Center Online An Employer Brand Center (EBC) will act as a resource for the Weld County Sheriff's Office and what it stands for as well as by how it communicates its brand consistently across all channels �iq ALL-STAR %,c5 TALENT Page ( 20 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE ti tEMPL'[ ..[M.1.A/. BRAND GUIDELINES Alma*,—.. 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Hours Leadership Meetings mission, to practices review to culture recruitment / learn and Culture importance. will unique department.(month we practices Deputies. give will & us culture learn Meeting the Sheriff of recruitment are insight the 1) with In and of utmost leadership addition, Detention into the 23 $81.25/hr $1,868.75 for mission intimate Law Agency Strategy Assessment Enforcement Advertising Due law clients budgets year. and understanding advertising/marketing deliver advertising research in create strategy. the enforcement to a our - the Weld a we of highly of extensive over gives highest learn dollars. advertising/marketing County into effective $12,000,000 us agencies from unique which and area Paired network channels marketing best we advertising insight and with use will a of for our 23 $81.25 / hr $1,868.75 This comprehensive Process Assess for Sheriff and and map Detention the hiring Deputies. process 30 $81.25 / hr $2,437.50 Hiring Assessment E2t1 ALL-STAR TALENT Page 1 22 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP 82300043 MARKETING & RECRUITMENT SERVICE Diverse Recruitment Candidate Strategy Leverage proprietary to targeted Complete methodologies candidates successful create the diverse knowledge analysis MarketVoiceTM to campaign. brand implement for candidates. on specified positioning gained recruitment a in survey our for 25 $81.25 / hr $2,031.25 Initial Design Assets Creation of Digital and Provide assets/designs banner media, and up ads, to 20 social various digital for advertisements. media other ads, uses. print 90 $81.25 / hr $7,312.50 Webpage Design Create the that City content style integrate to 2 provide and landing of weldsheriff.com/Home target. with guidance pages the city's that as theme. to match 25 $81.25 / hr $2031.25 Video Photography and 1 production. storyboarding, expense, second, second photography. -Day photoshoot 30 videos editing. Includes second filming, as well and Will and video any provide two as travel a 15 60 360 $81.25 $29,250 Ongoing Design Graphic that Monthly posts, advertisements, video can flyers, or graphic include any other print design social billboards, material. needs. media allotment or Months 12 15 @$81.25 hours month per $14,625 Website Maintenance landing Ongoing each additional of the pages maintenance page positions. and creation websites Includes of if the needed. for Months 12 8 month @$81.25 hours per $7,800 TOTAL $69,225 UfZi ALL-STAR 1, TALENT Page I 23 Proposal - WELD COUNTY SHERIFFS OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE In addition to the above cost - based on our past experience there are a few sources that are key for recruitment efforts in public safety Google, Facebook/Instagram, billboards, Indeed, radio, email marketing The "Advertising Direct Spend" will be applied to these in alignment with the department's goals and outcome of market research 'Task, _ Description` Cost'; ' _:Qty TOTAL Social Media Ad Campaign Management (All -Star Managed) Includes Instagram/Facebook, Indeed and Google implementation 25 hours per month @$81 25 12 $24,375 Advertising Direct Spend Direct spend allocated across 2+ positions based on need The City could also leverage the funds for additional items if requested ' $6,463 / Month 12 Months $77,556 25 Professional Printing Budget for items to include postcards, business cards, flyers, and other printed material Per quarter - not to exceed with unused applied to direct spend - $12501 Quarter 4 $5,000 TOTAL $106,931.75 Cost Summary -�° ALL-STAR LJJ TALENT Page 124 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP 82300043 MARKETING & RECRUITMENT SERVICE Phase I (1 Month) $5,850 Phase II (1 Month) $9,993.75 Phase III (12 Months) $69,225 Direct Spenc $106,931.25 $192,000 TOTAL Proposed billing Schedule- We will adhere to the proposed quarterly billing schedule with the following billing dates: 5/1/2023, 8/1/2023, 11/01/2023, 2/1/2024 and final billing 5/1/2024 Section 3: Work Samples In the pages to follow - please find a work sample. Examples: Recruitment Flyer & 5 Tips to Apply Flyer NOW HIRING OAKLAND POLICE OFFICERS BE the CHANGE you want to see: Change YOUR i,fe & YOUR community for the better! Join OPD today and start your career with a reward;ng salary and many pay incentive opportunities plus excellent Geneits. all while serving the community you care about PAY S COMPENSATION MEDICAL A DENTAL INSURANCE $11,803.26 / MONTH + li.>r cit v LhYr•.— :J•i.t c-'•� rr. a :A120 Pay af 184 8297 to IL£80026 aer ancr.th tin adds nnaf pay based on the the taawng PAY INCENTIVES 8t! gut'SOtnonth tetrht Soft: a :61 Education AaaacbtF wgroo . a Ss Swr tor% Dearer. • a 5; Master's Degne r 8.5% Fe1 TrafMg +S+. SHIFT DIFFERENTIAL & FTO INCENTIVE Swing start Addnaonal 6.25% 'wgtcSfrft Aodmonal826'3 Fetid Training t?fficae. tddnwW 75% Cary parrs 1A7c "neiwsi Karo.w `arch iota ra Qwnt+sn Darts' Pr+ern tr'c VACATION & HOLIDAY PAY trine to taw s est 7 .act ar assrOed Soso on yews at service Twefve holdeys sec onceerw4 wva:a0y srd wee noting nosscl iy. SPECIALIZED UNITS Osi lend Poky) Officer Tr-,nroa con se4ect from trs Sating ap.ceabrao cats Neccap(er. Ms'r s SWAT ..9 .^_ r .+rxtal investi$acicr and Recruitment Scan to Apply Now rtrpttatmeNMari aasr.artheprepsamerrt(tIfs,entieuu rpstrntle+eaaSn Pact tf. tR! rata .'w masa as an sic! : alt S lmnili Lit t s tau Me fraslit's Pt! ALL-STAR U1, TALENT Page I 25 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP 82300043 MARKETING & RECRUITMENT SERVICE Examples: Landing pages Ira PROVIDING SERVICE FOR A SAFE FUTURE Now Hiring Police Office re - 111 SPECIALIZED UNITS Special Response WANT MORE INFORMATION? P41 out the form below and we will send you merle infonnatc.n on how to apply 4.1" =Trey a Pock. 'Aar n. ra+Dt+aZw.knisPer CourttaK3' sa^i- Amt v Have what it takes to be CMPD? Ilehans browsing sin open po.itont, please reed the ntormation Sow to see if you meet the requirements :o become a costa Mesa Police Officer. TAKE ME TO THE POSITIONS R2 High schoui graduate as aivatent 2470 eaCTS eye Carectal or uncorrected Norms[ cc or wear Minimum Qualifications Class C California Driven License At Mast 21 yearn of age Height/Weight in proportion rd age and frame Must be a U S Citaen or permanent resident Normal heanng acuity Must net hare Autarnatic Disqualdler; Examples: Social media plan & social media calendar El CertitCi Social Plan - Aiaq. IS - Sept. 9, 2022 aaws earn rot apt, S...a. Min ....— Min a s:a* tint . • a eo/aeaa w. • ra r0... er- r .,D Win) .f.M ova .am.O..s r scow b ... Pas 71►r - Lain .0.0 Aes1►alr anOi.•u Daab. tnaw r0. .0.r. .an•n•han er ea. Oairkr Oa Pa lira tit • . • . • . • 11SNNCle-f Lear . e Now HIRING HEROES $111 PIMP fn.wr APPLY e0-• TOM. M Pat rnaae l a IF.,.iad-J.r- t' (sr tat rya a.peir•ra .earns 1.94 swam XX liar. ..n ri nen, -• ,-+I 'a Mn•rr'M yr& n Thine gum peso ter Tr,. rows N InCIITTM Illierar•l:tldl SFUNFACTrP ID AV title w n tome n untta OWN* Ale Ann THEfAWINK_ AtIMA !!ti el$utt$OM IM V.OlENT tOPwa AMP A MI ItIWCTv I1 M DMAKf7V CANT, SI1MUAt MO+lCA1 1%KS0AT 9/ 21-Zt :Jen tram ton 1 Act. OCTOBER effDMfSDAV T11 MSWO F1ttf]A I r SATIIV41 Urban vseTyal .a1 d.ss.rl . .dealt / 4.k Dp.r..r.j• r lwra`!1`I t 10.I tar?.:22 $AItU aor11: ar+[I!4r..+tsto enP _,J - I IIca1r= 10 - ICI .'n IlMa Iwt1•. r It raS•f Pasta •. * I*0.w+Mw:M eHrrn. yvit PNot to rim 'as.... dome, e.r.1..t waft tit oils, .r (1, 1 I •.tarr.var till ' tJ the limalt�. [.MtTaea. line... r,u.t lad till la'11:f Mil II IPO 0.1 lies.... ! . Mei Winne Phan IC f>r' 10:y1.3 10 It?? Sterwrall 10 i!i- IOuil:l•-• Hd••••r TO 111 1.2 10.20.: linTon sr, ...t. / an.r...P. .. at 1t.r,... 4i. ta'>tt • Wall= 1ti.22. 2 tart.. 1 r I•Awwnr .I MO *beer • 10.27‘..t_ _ 1T�tx t.0. tip. 11rt22' furl p..1i... , (N':! f•.n�....._.:. Ibf Its arse 10 NT: -S2 WA= llit•2. E/! ALL-STAR TALENT Page 1 26 Proposal - WELD COUNTY SHERIFFS OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE Case study for work that we have completed for the California Department of Corrections and Rehabilitation. Work Sample: California Department of Corrections and Rehabilitation Services: Uniform Branding Strategy Marketing Design Advertising Strategy and Management Talent Attraction Research Targeted Recruitment Events Commercial and Video Production Email Outreach Management Website Asset Development Reports and Analysis • 1 , , I. Primary Goal: Increase applications to 1.500/month Current Status: Reached 3,601 applications in the most recent month. Ad Desig and Geotargeted Social Media Campaigns • 1 , , 1 1 1 1 _ 1 1 • OCDCR BEZOME A PEACE OFFICER CONTINUE YOUR SERVICE MTH CDCR OVERALL CAMPAIGN BECOME A PEACE OFFICER Written Exam Physical Fitness Test Live Scan Start Background Investigation ALL IN ONE DAY! MILITARY FOCUSED CAMPAIGN CAREER WITH .yUECRITY AND DISCIPLIN1 CONTINUE YOUR SEQV10E AT CDCQ . 11 . ..•1.i -1111 1 1. •I • •.. Off • 1 A CAREER WI�INTEGAITY AND DISCIPLINE THANK YOU FOR YOUR SERVICE U/ri ALL-STAR C/`1+ TALENT Page 127 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP 82300043 MARKETING & RECRUITMENT SERVICE Virtual Career Fair Events Our virtual career fair events are a secret weapon to recruit candidates in positions. It creates an environment that humanizes an organization and provides a connection point for prospective candidates. In addition to the event, we also generate a candidate list of emails and mobile phone numbers as well as provide an email / text marketing campaign prior to and after the event to collected contacts. Correctional Officer Virtual Career H=air May IA. 2O22 The fifth Virtual Career Fair was led by Lt. Berry and Sgt. Melendez. Danny Poyster moderated the panel questions. There was a 47.5% attendance rate (221 registered,105 attended) for the Afternoon session at 12pm. and a 40.6% attendance rate for the Evening session at 5:30pm (219 registered, 89 attended) Attendee Apply Rate: 12pm session a St_- . Amway • Lapis eft Feedback from attendees: The Virtual Career Fair in my opinion was conducted professionally by true professionals who are very knowledgeable with the CDCP career path. It was very informative and they answered ail the questions posted by attendees. Outstanding job overall. It was very informative and encouraging. I gotta get in shape and stop playing games. lol! thanks again I understand there multiple people in the meeting but I asked a a whole and directly messaged and never got questions answered about opportunities for ex military personnel Keep it up. i love the career fairs. I learn something new every time I join. This was a great way to get information, hope you continue to share this way in the future. am thankful for the opportunity to attend virtually. It was very convenient Average rating: 3.76 out of 4 Overall, 90.5% of attendees surveyed about the CDCP Virtual Career Fair will or have already applied. BE A CORRECTIONAL OFFICER WITH CDCR! JOIN US FOR OUR VIRTUAL CAREER FAIR. SIGM:.OP Become a Peace Officer D kelepi vaea to Everyone 7:54 PM Appreciate the information. Very informative. You guys/ gals rock e E_iALL-STAR TALENT Page 128 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP 823000-13 MARKETING & RECRUITMENT SERVICE Diversity Recruitment Campaign I came here from Africa at When I came, I didn't even know how to speak, 1, read, or write in English. Working for CDCR has given me financial stability. I bought a home. mom, I'm able to raise nay son, and take -111 care of my family back home in Africa. a Sergeant Yeboah CDCF has made me a better persor, and it has given me a new light. It's inspiring to see the different things that occur around Correctional Officers in the institutions, like mental health programs and othe rehabilitative opportunitie$ that we have to hel individual ve ecome more open minded. eve become more independent and strong. Lieutenant Acevedo CAM1'ttosa onasNMni M Ccntct.Olrti aro e« t abet IY-K+i Every day, every second, in stitution, there are Correctional Officers that Paving lives. We don't have to do it physically. It's just listening, or being there, or words of encouragement. Sergeant Maldonado COs rely heavily on our partners, supervisors, and on each other. We're heavily dependent on teamwork. Definitely the best part about this job is the people you meet. riends and a lot of those friends turn into family. l! Sergeant Calpito Cart's Dirtastmeet Cl Catrcta.4 and R twieitatcn As one of the largest agencies in California, CDCR listens and adapts to calls for change. To be a successful Correctional Officer with us, candidates must have a progressive & approach to law enforcement s air Sergeant Melendez C.a4s era D.w+T'rsat of CAr.rct. n and OeAablitaboe We have opportunities for personal and professional growth at CDCR to promote and move up the ranks. You have an opportunity to meet wonderful people. You have an opportunity to change lives. SI* a. h.- dix w . Lieutenant Hunter Crd►rn.a Dittaftrn►snt d C0nKtr._lht anti R,t ab*.tann, Research and Messaging Reports clri ALL-STAR TALENT Page j 29 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE The Employer Branding and Recruitment Survey is a powerful marketing tool that allows us to start with a data -centric approach to understand and build messaging to attract talent to your organization. Below is a sample of the report from the California Department of Corrections and Rehabilitation. VOICE OF THE CO BRANINING suisintains tYMaall Vita or Sao t•rtaa4Ra•• a rn .fla •^ear yi.✓aa'b n Na bear ea.. IS Taw smear artl.alp%a •tatRad at the Lip lassns an/+rwa 114C ••••••11 aye ar•.•a. sea. blASIKIIIESSI. TOUCH MUYai ;Ma .n•1 new ittiSVTh WSt *tis sni. fi-trt et s( 1jAL i •.IN a fir •tobvm lib • at+^ t "nip gt••aPro Ira Js *hint +rq 4"qS ire -1 r On* •brva•Owa hq•.gal `A+ rkiler a rarr eta robed IWO ant • vwuw II WAS &., n*trrt erne ar/ahtaOOna Whit en Von working it CDCR Ur15Q1.R? 'TOU -nark nth lala.* pas to nn...$ I ha Wry bnrs hk4 larrtwy' 7 ant ea a waKPtt j can Ot ir•'Writ r.h. .a I. Win* wane 4. MOO 00411 'Yh sit at a sow S watch OM tOr sac" ot>t•t 'TAO /array *feint Sib notia}na alwlpaa is other lax •ra/anse<' ' Rio 'ss't .k brio carnir70•rta' 'Cnrarta..ra•t' Versa la tea 'u I. 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Nat reset eat zynonriexel Ihw we #C flO vase toreraaa.►4rarw./ywattgl its trews• et •• a tlahallaor.d eve M et terra H ft•ra•a tV Arran pas lute arra tart 02140 ni•C•unstotac ant Ss. as* ll w.•.• trarnaa. oar a me bra we oast Is .awn. •.r.Aa.w•• • r • rat the p..pCMe nd erases d COCv. b e '.cc -S••+O sten Mv} "MS Mad lea rprilla. a I tea tai sea nn flay we sacvede the err sea tats airy Way art* to rett.a pD ro Se . rte.. sm. ! See dna art .r — err sr tam Seer ere lemmas IS. SOMMINIMINIMEMel a. as Sian r ISM t♦err mow WOW 'It'xrallalltaaiao war talc4 & UI saner Once S w .rn«•i*05 Wei a Varga vNI..sorate* rearm a•.a.M- betaaa.a 4somn• VOWS Sr - Pant ears. ear r wart nr t.w to Cali sea. tatla•atl...a.a►, ASS art.wn l• In Slaw 000•01 0e. Ate... warmer 4 app•.t..eaar•. re4 r---nty a eel .a u r • .•rate•• 40111.0 OM. • ► . • Event and Campaign Management r ALL-STAR " TALENT Page 1 30 I i a I 1 I I 1 1 1 I I I I I a I I 1 I I I 1 1 1 I 1 a r 1 1 I I 1 1 a I I I 1 I 1 1 1 1 1 1 • I Proposal - WELD COUNTY SHERIFF'S OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE We have managed specialized events to speed up the hiring process, event campaigns for local sport events, fleet week / military events, large scale career fairs that feature multiple law enforcement agencies and classifications and email campaigns. STATE Dr CALIFORNIA LAW ENFORCEMENT Career Fair Miry 1,2022 1.1 slypieC a.':•'..1 ar M"bfrfrel riots sJ ;Erma. 110:4N4Ti •J TS 1 SUM PNi crwi 11 i : Careers Represented Agencies L . I. 4 ai sCasr.V_SIBYL/S s al.+... -:seam>• S S. •►srw• O __d. - as Las • *SS • MOOS • LaL+AsSYA pri- m .q. alorWastes tut Saimaa as .w .•t a• tie 'ts.••'• C: ~See dip ri '' 1ffl4fl M..M.1�M�IM . Ls...•1 Mwnlrr;. lan. Si S Ms r Y. `•. =• ♦ • r• r71 WHO Nr/CisefLM100 IS • WAIL liana •fllSUS •!ase now Caw •w sift ;E A - sv _tie'-- •t tir . ,..• ••t - weer Cs ••• -!rs as, Fier `i USN ' tilt SS Mai - twassits tik_- �r�' ALL-STAR U1, TALENT err HIRING ail HEY BULLDOGS! EARN UP TO $8,216 A MONTH! APPLY NOW REPRESENT THE PRIDE OF THE VALLEY. CDCR 'veto- lo'nCDCA Page I 31 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE When our team started the initiative with CDCR they were receiving roughly 1.000 applications per month. That metric has significantly increased to the point that we are projected to achieve over 3,600 candidate applications for July 2022. The week ending 7/17/22 saw 1,019 applications alone. Application Number Weekly Application #s by Center 0 8K 0.6K 0.4K 0.2K 0 ai o Ptedicwa • Sic • cnc • NTC A.a.1 -ti/ • li IuIIIIhINI�I�IIIIIIh�liilh�IlddhlNllllIbllllh IRill 1,419 • $75 I / \ I i Diu i i 818 773 • 753 • etas 768 • a 5619 • 553 i 411r o,�� 41,41,4 it% 3ory� 41%Aoitir t �O\�ti �\ti ,O�r�ti4\� �to`��`1teCte < , f ("V � tea\ erveti ry`,�1 q`�% b`1f \ k e (CI. \`eti \it. o).1`,� �`CV `i% st11# � V 01ti 4 tit.rb\ `9 a D O h < h b b b As‘t A 1 1 0 0 ie. E1Z!ALL-STAR )' TALENT Page 1 32 a 1 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE P.) Number of Applications 'k Application Number 2K 1K 0 995 a • Digital Recruitment • 3,544 • 3,601 3,592 Apr -21 May -21 June -21 July -21 Aug -21 Sep -21 Oct -21 Nov -21 Dec -21 Jan -22 Feb -22 Mar -22 Apr -22 May -22 June -22 July -22 Aug -22 Recent Results - El Cerrito Police Department The following are results from the El Cerrito Police Department marketing campaign that we implemented with a total ad budget of $13,000 (Spent: $8,797.36) - ads live from August 15 - November 13, 2022. (Data as of October 25, 2022) • 731 form fills / 39 current police officer (as of 10/25) • 92 applications (17 lateral: 75 recruit) • 2 recruit interviews: 3 in backgrounds • 2 almost ready to hire • FB Spend: $6,827.89 (as of 10/25) J 568,499 impressions CPL: $17.87 • Indeed Spend: $1,969.47 (as of 10/25) 47,081 impressions 11,055 total clicks • 1,714 apply start clicks CPC: $0.18 ci"z ALL-STAR 1, TALENT Page I 33 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE E7t1 ALL-STAR TALENT Page 134 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE Section 4: References Steve Stone Assistant Chief of Peace Officer Selection California Department of Corrections and Rehabilitation 916-708-7403 Steve.Stone@cdcr.ca.gov Cdcr.ca.gov S ervices Provided: Uniform Branding Strategy, Marketing Design, Advertising Strategy and Management, Talent Attraction Research, Targeted Recruitment Events, Commercial and Video Production, Email/SMS Outreach Management, Website Asset Development, SEO/SEM Marketing, PPC Marketing, Reports and Analysis, Geo Targeted Campaigns Lieutenant Eric Smith Recruitment and Retention Unit Richmond Police Department 510-621-1204 esmith@richmondpd.net JoinRichmDridpd.com S ervices Provided: Marketing Design, Advertising Strategy and Management, Email/SMS Outreach Management, Website Asset Development, SEO/SEM Marketing, PPC Marketing, Reports and Analysis, Geo Targeted Campaigns Lieutenant Toya Young Recruitment and Retention Unit Atlanta Police Department 404-580-9631 TRYoung@AtlantaGA.gov AtlantaGA.gov AtlantaGA.gcv S ervices Provided: Advertising Strategy and Management, Targeted Recruitment Events, Ema I/SMS Outreach Management, Website Asset Development, SEO/SEM Marketing, PPC Marketing, Reports and Analysis, Geo Targeted Campaigns Tanisha Mathews, PHR Director of Diversity, Equity and Inclusion cici ALL-STAR U1, TALENT Page I 35 Proposal - WELD COUNTY SHERIFFS OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE Louisiana Dept of Public Safety and Corrections Corrections Services 225-219-3362 tanisha.matthews@la.gov LA.gov Services Provided: Uniform Branding Strategy, Marketing Design, Advertising Strategy and Management, Talent Attraction Research, Targeted Recruitment Events, Email/SMS Outreach Management, Website Asset Development, SEO/SEM Marketing, PPC Marketing, Reports and Analysis, Geo Targeted Campaigns E/t1 ALL-STAR TALENT Page I 36 Proposal - WELD COUNTY SHERIFF'S OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE Forrr W-9 IFfei . Octcce- Lti1 LI' Determent of the Trees -r3' irk, •all rb.cnue Sand Request for Taxpayer Identification Number and Certification ► Go to wrirwirs.goviFormW9 fog instructions modem latest iirdormatiotn. Give Form to the requester. Do not send to the IRS. . I Name Ids smolt on rats AU -Star Talent Inc. rica-ne Sax rettrr4. Name is -qurec on this ire: O. rct voice Cris ire balk 2 filtadrims narnsiclisregarcled ertit' nano, if differ alit burn thaw:. 3 Oieck ton-ocrialebon icr federal tax c.asificatm of the °.^son *Fay nitre is ?need ci'r irn L. Check cri' one of lit lielcreisrxi r'# ri lens ❑ trdi.ir..ral�sore zrrp,irorr et ❑ CcrFaraticri 5 Co-denten ❑ Fa trenhp ❑ 'rucitas.ate s-igiernember tic n Lintel ti r1 corporal . linter the tai a,ziftcator - C ° perated, S —S corperaticri. 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CA 95648 -t Sitr 7 %ITC. wtc actiriss RY.;r• •tit List accea rt -s.rr cr_rjsi bens ►,ocetonefl Part I Taxpayer identification Number MN) Enter your T!1J it Ire appropriate DOS, the TIN prvsticked rn i mazer the rude gi',Err on line 1 to ?void backup withreldrio. For inditiiduals, this is generally your social see:fat nurrter t'SSNJ;. Hcte',er, kr a nssiderralien gale proprietor, or disrtvardeci entity, see the irtstruaicris kr Pr I, later. Far crher entries, t ;a your errs:A:Ner identficat►or turner ;E"r1;_ ;f you c b net have a %amber, Fee ht'w lc: , er a T??4. later. Nader t the acoo.:r1 r ;r. r roue than ore name, soe to instric ens for lire 1 _Nlsc' Eee. isteat 1 :sen& atcd Marelber T�_ G b'e ens RequeGrer fcr guidelines on 'whose number to. weer. Part II riC sediaratli or Ernplc.y r irdewnbrf cation amondbee Certification B 1 3 7 7 9 T 9 8 Under penal cf perjury, i certify :hat_ 1 The number shown cn ttia form is ny corm tax -Dryer ideritrfc&on r:siber sc r Flr't tiaitrg nor a nurrtDe• to `e ttssed to mkt; and a I a^t rat abject bo backup w*ithcldrrq because cal I ar* ei _fir from backup wrhhcldngn or jb I t r not teen noted by the Intgrrrsl Feisrue Si rvioe ; &at I am sthjs t to backup withr.olding as a result cr a faii:_t^e to report all interest or dividends , cr lot the RS has raifi d me ratI atr no ringer subject to bent wrtthcldr g:, and a 1 ant a US. citzari or ocher U.S. person (defined bsbis;t: and a. The FATCA cocidA. entered cn ft•is iorrrr Cif any indi ing that : an aren0,t torn ;7 -scorning a correct Gerticianion instructions You mist a>ots _air itaT 2 above if -ave tee^ :rrcrited try tie +S trot you MS: curtent?f &Matt to tte:k,p withholding because )'aa haws tailed to report all irna ee: and cirr, s on your lay fawn. For rest estate -r.3n .t►_Rm den 2 does r►.7t apply. Far rratgage merest paid. aaquiaitnn or aaanti art c4 secured property, creedal ri of r eat. is an rcfbidual retrerr►e t arra-vetTe l ,IRA;- a<id gareraltpy.. pa►rrrent!. o'er ran i-:t~'t and di'.ide"ds, ;ftvu are not xequced b= sig" the certification but µu. met p'r3'.ade you' correct TN. See t'e insQ'uctor a for Part L. Ia.:er _ Sign Here Signature of Us person ► Dace II/11'2023 General Instructions Section rekrences to we Internal Revenue Cate unless otherwise ncced. Futire develop rents -cr Ire later. ir?orrradon abc+.r. &'. et rrents related to =crn W-9 and is instructions, weir as *gislation enacted after they were p_b shed. go :c Nww..irs.goveForrnlii9. Purpose of Form An individual or entity i;F-orris W-9 requester; who is required to =i1~ off irdvrenation ret:gr with the IRS inlet ottair. PS correct :axpa'1'e iderttifcatory -w r b& ; F !roil which may be your social secuirly nurrter i5SrN;t, n±vidual taxpayer identification ninber rirvi, adoption !exp.-wee ident_ficatcri ntrnber CAT _ cc €snployer de ?tification !vats (EII'4 to report or an nfccrrnaticn return the amain: paid to you, ar other an -curt reportable c n an inforrnat tar+ return_ Examples of informatcri tetra include, but re not lirr,ied to, the following • Form 1099-N7 :r rteres: earn or pad • Forn ' .:tie-DfV (dividends.. including :hose from st c.ks or rrulual tunes; • Form '.:.'r.,9 -M .F.C.; I:various types of 'rcorne, prig, ayr'ardh, ce gross proceeds; • Sri 1 -B 1;3b DCK or ritual ju, ►d sat and certain .,:het t-ansa tion3 by brokers) • Fan ".o -S !proceeds from rte; mate transactc,in3) • norm i093 -K (merchant cad and third party nenwc••k transactors( • ror'i 19F Ihorre nca:gage interest), 1C96 -E (student loan int_ret t. 1T i:turzion{ • Form ` xo ;Cance•€d dt • Form 1 694-A Iscquisition car abandon ^ter» c1 soured prop€ y;i Use Form 1 W-9 only it! you are a U.S. person i rrciuoing a resident atw_n;t. ?o proode your correct TIN _ you do not rearm Form 01-9 to the requester tort*h a 7W frfO:1' rniyht be sutleicr to backup rptthhoioing. See What is backup withholding. ,tar. Cat. N.. IW31X ci(� ALL-STAR U1+ TA_ENT Forst W-9 (Rev. tfi•2ztxe) Page I 37 Proposal - WELD COUNTY SHERIFFS OFFICE RFP B2300043 MARKETING & RECRUITMENT SERVICE Appendix A: California Department of Corrections and Rehabilitation MarketVoice Report (see file provided separately) Appendix B: Louisiana Department of Corrections MarketVoice Report (see file provided separately) ALLSTAR �q J TALENT Page 138 ADDENDUM#2 BID REQUEST NO. B2300043 MARKETING & RECRUITMENT SERVICES FOR THE WELD COUNTY SHERIFF'S OFFICE QUESTIONS AND ANSWERS Potential vendors sh Duld be aware that the hiring priority for the Weld County Sheriff's Office is for Detention Division personnel With some exceptions, such as lateral transfers from other agencies, most Deputies in the Patrol Division trarsferred from the Detention Division after completing our agency sponsored POST Academy. This is a substantial benefit to our Detention Division employees. The State of Colorado requires patrol deputies and police officers :o be POST certified. Detention Division Deputies do not have to be POST certified and most are not. This makes the Detention Division a great way to get a start in the law enforcement profession. Most new hires desire tc e Jentually transfer to patrol. Acquiring POST certi Lication requires a substantial time and financial investment if pursued by private individuals. However, the Weld County Sheriff's Office provides Detention Division employees the opportunity to attend a POST academy at a substantial cost reduction while continuing to work. 1. Question: Do we need to state that "we are not debarred" and/or just omit b/c we are not? Answer: Yes, a simple certification is enough — statement that reads: I, (name and title of CEO or CFO) hereby certify that (company name) is not debarred or suspended from participating in procurement programs. Date, address, signature. 2. Question: Is there specific verbiage, and/or a specific person that needs to submit that "we are in good standing and will comply with federal statutes and regulations with Sam.gov?" Answer: The vendor can provide a print out from sam.gov showing that the company is actively listed and in good standing. This sam.gov screen shows the company's "unique entity id" "cage#", registration status, expiration date, company name etc. 3. Question: Is it okay to have separate attachments for research/data, previous recruiting projects, & referrals, etc. Answer: The proposal cannot exceed 40 pages. One -page referrals and examples of previous recruitment projects are not included in that page count. Recruitment project examples should be concise to reflect the structure and impact of project. 4. Question: Vie have found that it is customary for cost of paid media to be separate from the project budget. Is it a:curate to assume that the available budget of $192,000 is only for required marketing, research, s:rategy, creative work, and production services and the cost of paid media will be separate? Answer: $192,000 includes all cost. 5. Question: We have many references for public sector employers and private businesses for whom we have recently provided recruitment and marketing services but no law enforcement agency experience. Are you finding that other vendors who will bid the project do have this law enforcement experience? To what extent will this lack of law enforcement experience impact our ability to be awarded this bid? Answer: Previous Law Enforcement recruitment experience is beneficial. Each vendor has the opportunity to show how they would approach the marketing and recruitment plan and implementation 1 for law enforcement. Even if the vendor has no specific law enforcement recruitment experience, presenting a thoughtful prepared project plan will be taken into consideration and evaluated. 6. Question: For video production resources, can the contractor tap into the Weld County Sheriff's existing team and locations? Answer: Yes, WCSO will make officers and facilities available, as needed, for photo/video shooting at a mutually agreed upon time. 7. Question: Does the hourly rate maximum ($81.25) apply to all contractors, including those not located in Weld County? Answer: This is the maximum rate per hour set by the federal government. It is understood that different tasks are performed by different personnel and the hourly rate should be reasonable. 8. Question: What platform is currently used for the Weld County website? Answer: Weld County uses OpenCities for our websites and ColdFusion to build our custom apps. 9. Question: Please provide, if available, any additional information on the current conversion ratio leads (online inquiries) to applications to new hires: Answer: Current conversion rates for 2022: Leads to Application/ Application to hired Patrol Deputy - Leads 2,760 Applicants 39 Hired 18 Lead to app rate of 0.014% App to hire rate of 0.461% Corrections - Leads 70/318 Applicants 964 Hired 50 applicants Lead to app rate 0.0137% App to hired rate 0.0518% 10. Question: Please provide any information on the current percentage of applicant and/or new hires between these (2) groups: a. New to Law Enforcement Target Applicants b. Current in Law Enforcement Lateral Move Answer: For the year 2022: a New to Law Enforcement Target Applicants 1. Corrections hired 50 applicants; 2. Patrol hired 18 applicants. 3. Total new hires: 68 (50+18). 4. New to law enforcement applicants: 61 (90%) b. Current in Law Enforcement Lateral Move 1. 7 new hires with prior LE or Corrections experience (10%) 2 11 . Question: Please provide any additional specificity on the current compensation and incentives available for use with 2023 marketing efforts. Answer: • The sta-tirg pay for Detentions Deputies with no experience is $ 65,954.76 / YR. (pay step 1). • The sta -tir g pay for Patrol Deputies is $ 76, 500.11 / YR. (pay step 1) . • All Detenton and Patrol Deputies with no experience start at pay step 1. • To qual fy for lateral entry and a higher pay step, a candidate must have at least two years as a full- time Pa:ron or Detention officer. Depending on the years of applicable service, a lateral entry candidate can start at a higher pay step as follows: Years Jf Applicable Service 2-3 4-5 5+ Pay Step 3-4 4-5 5 • Regardless of previous experience, a lateral entry candidate cannot exceed step 5. • All employees have the same benefits as all other county employees: o Retirement (Defined benefit, 401 K and 457 plans) o Paid L Save (vacation, sick, holiday) o Life/Accident/Disability Insurance o Mecical/Dental/Vision Plans o Employee Medical Clinic o Wel ness Program Employee Assistance Program CD Flexiblo Spending Plans O Tu its or? Assistance t Newly hired Detentions and Patrol Deputies may be eligible for relocation expense assistance. Detention Deputies that are not POST certified, may qualify for attendance to a POST academy. POST certification is required for Patrol Division positions. zs*We need signed copy of this document submitted with your proposal. Thank you!*" Addendum received by: January 20, 2023 All -Star Talent Inc. FIRM 2368 Culpepper Lane ADDRESS Lincoln, CA 95648 CITY AND STATE Scott Cooper Director of Business Development /BY Scott@allstartalent.us EMAIL 3 ADDENDUM#1 BID REQUEST NO. B2300043 MARKETING & RECRUITMENT SERVICES FOR THE WELD COUNTY SHERIFF'S OFFICE POSTED 01/04/23 Page 1 currently reads: A mandatory pre -proposal conference will be held on January 12, 2023 at 1:00 PM at the Weld County Events Center located in the Weld County Administration Building at 1150 0 Street, Greeley, CO 80631. Firms must participate and record their presence at the pre -proposal conference to be eligible to submit proposals. Page 1 changed to read: A mandatory pre -proposal conference will be held on January 12, 2023 at 1:00 PM at the Weld County Events Center located in the Weld County Administration Building at 1150 0 Street, Greeley, CO 80631 and via a Microsoft Teams Conference Call on the same date and time. Firms must participate and record their presence either in person or by stating their name and company name during the conference call to be eligible to submit proposals. To join, call the phone number and enter the phone conference ID provided below: Phone number: 720-439-5261 Phone Conference ID: 367 004 366 ***We need signed copy submitted with your proposal. Thank you! Addendum received by: January 4, 2023 All -Star Talent Inc. FIRM 2368 Culpepper Lane ADDRESS Lincoln, CA 95648 CITY AND STATE Scott Cooper Director of Business Development 8Y scott@allstartalent.us EMAIL The undersigned, by his or her signature, hereby acknowledges and represents that: 1. The proposal proposed herein meets all of the conditions, specifications and special provisions set forth in the Request for Proposal for Request No. #B2300043. 2. The quotations set forth herein are exclusive of any federal excise taxes and all other state and local taxes. 3. He or she is authorized to bind the below -named Vendor for the amount shown on the accompanying proposal sheets. 4. The signed proposal submitted, all of the documents of the Request for Proposal contained herein (including, but not limited to, product specifications and scope of services), and the formal acceptance of the proposal by Weld County, together constitutes a contract, with the contract date being the date of formal acceptance of the proposal by Weld County. 5. Weld County reserves the right to reject any and all proposals, to waive any informality in the proposals, and to accept the proposal that, in the opinion of the Board of County Commissioners, is in the best interest of Weld County. The proposal(s) may be awarded to more than one vendor. FIRM All -Star Talent Inc. BUSINESS ADDRESS 2368 Culpepper Lane BY Erica Arashiro, CEO (Please print) DATE 1/30/2023 CITY, Lincoln STATE, California ZIP 95648 TELEPHONE NO 916-412-9530 FAX SIGNATURE TAX ID # 87-3779798 E-MAIL erica@allstartalent.us CODE WELD COUNTY IS EXEMPT FROM COLORADO SALES TAXES. THE CERTIFICATE OF EXEMPTION NUMBER IS #98-03551-0000. ATTEST: Weld County Clerk to the Board BY: YOU DO NOT NEED TO SEND BACK PAGES 1 - 8. BOARD OF COUNTY COMMISSIONERS WELD COUNTY, COLORADO Deputy Clerk to the Board Mike Freeman, Chair APPROVED AS TO SUBSTANCE: Elected Official or Department Head Controller PSRFP1O22 PROPOSAL REQUEST #B2300043 Page 16 arketVoice & 1 Report U 4r. erviews CORRECTIONAL OFFICER MARKETVOICE SURVEY In order to establ sh and reaffirm the talent attraction strategies that Louisiana Department of Corrections ("LA DOC") is utilizing for recruitment of the Correctional Officer ('CO") position, we surveyed a osbal of 214 security personnel statewide throughout the LA DOC facilities. The main goals o- the research were to understand the employee's priorities, values, and reasons for noosing a career in corrections with LA DOC. Through knowing the CO workforce, LA DOC can better understand the identities and strengths of the CO brand and personality. Employer branding consists of a systematic, accurate method of measuring the interests and nee is of your diverse and dynamic workforce. CORRECTIONAL OFFICER 1:1 INTERVIEWS LA DOC also prop, ided supervisor -selected Correctional Officers to All -Star Talent in order to interview existing COs about their career and their overall perspectives of their department. This report summarizes the findings of a diverse group of employees which a career in corrections. TALENT MARKETING REPORT This report will effectively outline the following conclusions for the Correctional Officer classification: 1. Personality brand archetypes (using Aaker-Jungian theory) 2. Organization Values 3. Attract and Keep reasons, 4. Segmentation, and 5. Provide marketing recommendations that align with the results of the 1:1 interviews and MarketVoice survey. The report concludes with differential key findings, segmented based on demographic identities self -reported by COs. We conducted one-on-one interviews with ten (N=10) COs from five different facilities. The MarketVoice survey was sent to the broad LA DOC workforce, which included both security and non -security positions. The final number of survey responses was N = 214. The following two pages provides an executive summary for both the MarketVoice Survey as well as the 1:1 Interviews Key Takeaways. Report - Page 2 7 tar RSONALITY BRAND SAGE - Correctional Officers have a desire to impart knowledge, tools, and resources. Seek to understand the world through their work. EVERYPERSON - Correctional Officers believe any person is capable of succeeding in this career, with the right training. It's an attainable job for anyone. INNOCENT - Correctional Officers see the good in things, with a goal of doing good for others and the world around them. They value touching lives. VALUES Top values are Teamwork, Dependability, Communication, Integrity, Respect, and Trust. survey respondents emphasize the team aspect of the job as the best part or the most unique distinguishing factor of their day-to-day careers. ATTRACT -KEEP METRICS Top reasons that COs are attracted to the job are Retirement benefits, Insurance benefits, Advancement Opportunities, Competitive Salary, Desirable Geographical Location, and Flexibility. The top reasons for why COs continue to keep their jobs are also the same reasons. However. Flexibility overtakes Desirable Geographic Location. Overall, CO marketing must promote the above identities and values. Marketing recommendations are detailed through the report as the targeted candidate pool changes. TALENT ATTRACTION STRATEGY promote Rehabilitative Mission: fulfilling for both the Correctional Officer and the incarcerated population Focus on prmting a team -driven career everyone works together to ensure the safety of the Louisiana community sckl$1 Career with Benefits and Endless Advancement QpperctstnLtjes: financial security and promotional potential WHY LOUIS ANA Financial Security, Benefits & Perks WHY DID YOU CHOOSE LA DOC?, "After I served in the military as a Marine, I came back to Louisiana to be with family and I was looking for a little more stability. I applied with LSP because of the stability of it and knew there was always going to be a job there. The job is gonna pay me everytime and the benefits that go along with it is what keeps me here in the long run." "Working here, it's really kind of like a community. That's what I like about it because you help somebody, and they help you. It's not just you trying to do something on your own." "I joined Corrections because I wanted to do something different. I started as a psychology major at college and I thought it would be a better route for me. A way that I can actually help people." WHY BE A CORRECTIONAL OFFICER? "I always wanted a career in law enforcement. I always wanted to help the community, and I know I couldn't do that outside of a facility. I couldn't get to them. And I'm like, why not try to go into a facility and help convince them or lead them to the right path? Correctional officers get to interact with this population more. We actually get to see how they live, we get to know them better, and we can more effectively encourage them to become better once they get out into society." "If I can put one positive message into [the inmate's] heads at least once while I'm here or they're here, I'm serving my purpose. I know there's a purpose for me here." "We could rehabilitate the inmates to change their ways, change their behavior. So when they get out of here, they can better themselves, get a job, get a family, move on with their lives, and hopefully not make the same mistakes that put them in here:' "We have reentry programs. Basically we're reviewing the inmates and see where they were, where they are now, and where they need to be. And that's a big process because they can see for themselves the change or the growth. We have a big job here in this prison." WHY SHOULD SOMEONE APPLY? "You are able to touch lives in here. I encourage them to straighten up whenever they eventually get out of there. So that they can be more productive for their families." "Apply if you want to make a difference and you're hoping for a better outcome. Some day they are going to be out there in the world, back in through re-entry. You want to make sure that you're not letting someone, who came in when they were 21 as a criminal, leave with that same mindset that they had at 21 here at 41. You want to help them grow and shape them and mold them. So just. Hoping on that, and if you can reach one out of five. That will eventually they add up." "I'm able to take care of my family the way I always dreamed of. Everybody wants to have a great career, not just a job. When you apply for the state of corrections, it's not just a job, it's a career. And you're able to do things with your family and plan things, of course. And you have an actual, stable plan and you are financially secure for the rest of your life." 1. Personality Brand Archetypes of LA DOC LA DOC Correctional Officers embody three main archetypes (in this order): 1. The Sage, 2. The Regular Person/Everyperson, and 3. The Innocent 5 The Sage is a free thinker committed to helping the world gain deep- er insight and wisdom. They seek to understand the world and their being by using their intelligence and analytical skills. The need to find out who, what, when, and where is a driving factor. They always have a fact, a quote, or a logical argument ready. Also known as: The thinker, advisor, researcher, mentor, detective. An organization with this archetype imparts knowledge and authority as much as it informs its consumers with facts and critical thinking. It typically counteracts false information and its effects. Its consumers are curious, like to dig into available research, and hear from experts. This organization serves as an information resource as much as it provides products and services to its clients, providing them the tools and resources so that they can present as experts themselves. Regular Person seeks connection and is supportive, faithful and down -to earth. They are part of the team and blend in as a "sup- porting actor." They have ordinary solid virtues, and are friendly, humble and empathetic. There is no pretension in Regular Person. You might hear this archetype say "One of the most sincere forms of respect is actually listening to what another has to say." An organization with this archetype is focused on serving the gen- eral public. It offers services and products that can be used by the average consumer. It strives to make its offerings available to the widest audience at reasonable prices while maintaining quality and style that competes with higher end brands. It is there to support its consumers, it is on their side. It is commonly an ambassador for humanitarian causes. Report - Page 5 The Innocent is optimistic, happy, and naive. They see the good in everything and their ideals are pure and uncorrupted. They want to feel well -adjusted to the world around them. Their goal is to al- ways do good, please others, and feel like they belong. Also known as: the utopian, traditionalist, adolescent, naive, dreamer. An organization with this archetype practices simple values, is hum- ble, and reflects happy, youthful or nostalgic themes. It projects a sense of familiarity and touches its consumers' hearts, eliciting joy, compassion, faith, and trust. Because of this, the organization becomes greatly valued by its consumers. These brand personalities are aggregate conclusions of what identity the LA DOC Correctional Officer workforce embodies. Using these brands, we can better attract people who will be successful in the position. as well as stay for the long term. The 1:1 interviews also continue to promote these archetypes: Sage "We stand together as one and we do this for a living because we care." -Catrina Anderson, age 44 "[I have] a personal experience of me losing my daughter to domestic violence. I know a lot of the women here are incarcerated for that reason. And that was one of my main reasons for wanting to come to the prison system, because I'm already a domestic violence advocate. And this is just another area....to visit so that it [working in corrections] helps me along on my journey with educating people on domestic violence." -Theolonious Champagne, age 55 Regular Person "Come in with an open mind. And utilize what you have, like things that you want, especially when they come in as young adults, you are around their age. Just know that this could be you. you know. So talk to them. Talk to them in a positive way. you know, to encourage them. I think anybody can succeed in this job. Anybody." -Amy Chenevert. age 52 Report - Page 6 Innocent "I believe our job as a Correctional Officer is to make them feel like they can do the programs we have over here to prepare them. Once they take all the programs, there's going to be better days then once they get back out into the free world." -Patrick Fontenont, age 31 "I try to be that person for them to speak to. Because everyone makes mistakes and they just need someone to talk to them to know that they can recover from what they've done - forgive themselves and move forward." -Jacaria Bickham, age 27 2. Organizational Values Respondents were asked to rank -values" (up to 5 different values) in a word bank that aligned with LA DOC's organizational values. Ranking was determined by priority points and the number of times selected. COs had top value scores in the following: TEAMWORK, DEPENDABILITY, COMMUNICATION, INTEGRITY, RESPECT. and TRUST. Correctional Officer's Top 10 Values TEAMWORK DEPENDABIUTY COMMUNICATION INTEGRITY RESPECT TRUST ACCOUNTABILITY HONESTY LOYALTY EXPERIENCE 0 20 • 160 180 200 74 74 89 104 110 122 140 140 147 172 Report - Page 7 These values show up in the 1:1 interviews: Values like Teamwork, Dependability, and Trust "You got to have each other's back. It's like family in here for 12 hours a day. Officers have got to stick together because they're going to ride with each other. We support each other. It's family." -Britney Ledet, age 30 Values like Integrity, Respect, and Accountability "I'll try to tell [my coworkers that] we're here for long periods of time in this environment. It's already a stressful environment. So why come here and try to, you know, make everything worse? You know, try to be --try to leave everything that's going on at home and not bring it in and take it out on these guys that's in here." -Tatyanna Edwards, age 24 Values like Communication and Experience "You have to be like, really diverse because you're dealing with different types of people. mean, like, it's really kind of like a community. That's what I like about it because, like, you help somebody, they help you. It's not just you trying to do something on your own. Good leadership helps because you have to tell people what to do. This, that, and the other. It's really just having confidence and be ng able to get your point across." -Malik Powell, age 27 Samples of marketing imagery using these values: 1--cim.sa,±62Th THAT PUTS HE SAFETY OF LOUISIANA FIRST BECOME A CORRECTIONAL OFFICER LEARN P•1ME WORK FOR A DEPARTMENT YOU CAN CALL BECOME A CORRECTIONAL OFFICER •-- r-----.� Report - Page 8 3. Attract -Keep COs scored Retirement Benefits and Insurance Benefits as the highest reason for applying for the Correctional Officer position. Advancement Opportunities and then Competitive Salary are also top reasons. As COs stay and experience their jobs, Flexibility climbs higher as a core reason COs continue to want a career as a Correctional Officer with LA DOC. Desirable geographical location is ranked lower as a "Keep" reason, but still ranks as a top reason COs stay in this job. What attracted you? RETIREMENT BENEFITS (E.G., STRUCTURED PENSION,401K/457B) INSURANCE BENEFITS (E.G.. MEDICAL, DENTAL) ADVANCEMENT OPPORTUNITIES COMPETITIVE SALARY DESIRABLE GEOGRAPHICAL LOCATION FLEXIBILITY (E.G., SCHEDULE, # HOURS) GOOD SUPERVISOR/MANAGER GOOD WORK TEAM 0 50 iii? Report - Page 9 What continues to keep you? RETIREMENT BENEFITS (E.G., STRtCTU4ED PENSION, 401K/457B) INSURANCE BENEFITS (E.G., MEDICAL, DENTAL) ADVANCEMENT OPPORTUNITIES COMPETITIVE SALARY FLEXIBILITY E.G., SCHEDULE, it HOURS) DESIRABLE SEOGRAPHICAL LOCATION GOOD SUPERVISOR/MANAGER GOOD WORK TEAM 0 50 100 10 200 250 300 The 1:1 interviews confirm that COs in the workforce tend to be from Louisiana, showing that Desirable Geographic Location is a main theme: "I worked offshore Because of COVID and, you know, contracts, the economy. I was laid off. I stayed home for a little bit. And then I worked here before and then I came back. Just two or three months. It wasn't very long. And I'm really enjoying it so far. And I'm from Louisiana." -Donnie Myers, age 56 Report - Page 10 "My family worked at Louisiana State Penitentiary with DOC.. so I grew up around that. But I left at 18. I joined the military. I was with the United States Marine for eight years. After I got out o f the military, coming back down here to be with family and looking for a little more stability. And I saw Angola (LSP), and knew Angola was hiring. So that ultimately what ended up...having me go work there was the stability of it because there was always going to be a job there. So that's the main reason I got to work with DOC is for the stability." -Joshua Wilson, age 28 Other top reasons are Good Supervisor/Manager and a Good Work Team. The consistency with COs' answers to "Attract" and "Keep" reasons shows how LA DOC promotes truth and accuracy about the expectations of the job. LA DOC ultimately is an organization committed to seeing their workforce is satisfied and will always have consistency. "This job means a lot to me because it's going to give me a good retirement. I'm helping people o ut. I made plenty of new friends, seeing new faces. It's a good career path because you don't have to sit there for like 60 years. I'd have been old and decrepit trying to work my butt off at a different job. But instead, I'm here. I'm actually learning different things, meeting different people. So it's been pretty good for me." -Malik Powell, age 27 "So the thing is, I was contemplating going to be state police. But one of the main reasons why I decided not to was consistency with Correctional Officers, because you know where you're going, you know what you're doing, you know who you're around for however long your shift is, which is generally 12 hours a day. Knowing who you're around gives you a little bit better peace o f mind." -Joshua Wilson, 28 MatnAJeer4r arnatm- mar' Below are some open -text responses from the MarketVoice Survey: • I enjoy knowing that the work I do makes a difference by not only protecting the public from criminals, but rehabilitating those criminals for reentry back into the public • Consistency, dedication and ability to maintain order • Structure and training Report - Page 11 • Money • The job itself is unique, as it is nothing like I have ever done before. Working in this line of work allows you to deal with many different people with different personalities and backgrounds. • Reliable Expectations • Every day is challenging. • Every day is a new day • I have been given the knowledge to move up in the facility where before I didn't get that chance • Work ethics and being a part of such a great organization where everyone is working very well together. • the fact that working in DOC you become a part of a family and family look out for each other. • The people I work for are family, not just co workers and we have each other's backs. • The offenders make the job unique. When you find a leader that is not biased, close-minded, listens, and investigates before acting. • The importance of the role each DOC employee plays regardless of the level of that role. Each role is vital to the success of our facility • Ever changing environment • Working in a prison you experience things you otherwise would never experience. You get to see a different perspective on the inside of things vs being someone who reads the news and is on the "outside". • Team work! • This job has great pay. Health Benefits, Life Insurance, Yearly refresher courses, and also housing. a lot oz jobs do not provide housing where you work. Report - Page 12 4. Segmentation Younger COs (age 21-29) score higher in being attracted by Advancement Opportunities than older COs (age 30+) who are attracted by Retirement and Insurance benefits. Attract reasons Advancement Opportunities Retirement Benefits 20-29 Advancement Opportunities Retirement Benefits insurance Benefits Retirement Benefits Retirement Benefits 40-49 50-59 60+ Retirement Benefits Retirement Benefits Retirement Benefits Keep reasons Younger COs focus on promoting and reaching for more: "When I finish my degree in Criminal Justice, I plan on working for probation and parole. But might see where this takes me first because it is --I do love it here." -Tatyanna Edwards, age 24 "I'm looking forward to actually working on the mental health side of the facility. I want to help the offenders more than I can at right now. I can speak with them and talk to them about their problems, but I would like to work on that side, but still be with the corrections" -Jacaria Bickham, age 27 Older COs emphasize benefits: "Well, actually, I'm hoping this is my retirement job. Well, you know, I don't want to go back offshore no more. Between the fire department and this. I don't get a whole lot of time off anyway. But my goal was to move up the chain of command. And reason is I mean. it's not a financial thing, but I like to teach new individuals the experience and dedication for that it takes to make a career out of this job." -Donnie Myers, age 56 Report - Page 13 The top 5 values o ierall are on the bottom axis, Nr ile each racial group category's tcp value is shown as a scale: We notice that Mul iracial CO's values are not on he Top 5 Values charts. Muliiracials value: Experience Quality, Adaptability, and Work/Life Balance U& )EPEttna Jrf We also segment ty what Attracts COs by Racial Group: 08 OD C S C cc 06 0.4 02 0 #1Retirement Benefits LA DOC's CO Values by Race COMMUNICATION FOP VALUES OVERALL ■A14N I_LACK I'M-iT ■MLATIR CM Attract Metrics by Racial Identity #2 Insurance Benefits #3 Advancement Opportunities S . tNTEGIEY #4 Competitive Salary #5 Geographical Location ■ AI/AN ■ Black •White ■Multiracial RE;PEC' #6 Flexibility Multiracial COs and Native American COs prioritize Advancement opportunities, and Multiracial COs additionally rank Insurance benefits highest, while Black COs prioritize Competitive Salary and white COs rank Retirement benefits highest in both attract and keep reasons. Report - Page 14 The 1:1 interviews illustrate these difference, as we asked: What's the most rewarding part of your job? "Well the money is pretty good, but I do enjoy my time with my coworkers cause they're like family to me now." -Malik Powell, race: Black "The ultimate goal, what I've wanted to do for probably eight, ten years now since my first year in the Marine Corps was open my own business. And like with the sustainability that I have with the DOC, I have a steady income, I can save a bit more money and everything else, especially my benefits I get from being a veteran, will put me in a better position where I can open up my own business. And that's ultimately what my goal is." -Joshua Wilson, race: White e -to 9thhiv Women highly prioritize Teamwork, Respect, and Communication while Men prioritize Integrity, Dependability, and Teamwork. Women also place a higher emphasis on Advancement Opportunities and Competitive Salary than Men. Men are more attracted to this career by Retirement and Insurance Benefits, as well as Advancement Opportunities as a secondary priority. Women embody the Ruler archetype. Marketing tactics to attract women should focus on respect and truthfulness in leadership, with an emphasis on ruggedness. Other ideas to focus on is the rehabilitative mission, and the accountability and dependability of others on the work team. Transformative experience within a determined structure is the primary component of the brand/ organization that women are pulled toward. Leaning into rehabilitation, but also conveying that it takes a tough woman to do this job, matches the personality of the current female COs. Sample marketing imagery for women recruitment, with ad copy/ taglines like: "Serve your community. LEAD WITH INTEGRITY" BECOME A CORRECTIONAL OFFICER Report - Page 15 Quotes from the 1:1 interviews affirm women's perspectives of the CO job: "I see a tremendous difference, especially in men, when you're talking to them. I started sharing my personal experience with domestic violence and my daughter and some of them actually tear up because they have been in the situation where they were the aggressors. And just hearing that, it kinda made them think differently. And I often ask them, you know, if your daughter was in a situation and they're incarcerated, how could you help them? So I kinda encourage them to kind of like straighten up whenever they get out of there. That can be more productive to their family." -Theolonious Champagne, gender: female "Once I got here, though, coming into this environment, never been law enforcement before, young...lt's a bit frightening. You know, you're around all these growr men and then, you know, like that mentality about prison. But then as you put your time in and you see how things go and you assess the situation it's really not that bad. And as a woman, I feel like men have it a little harder than women within the facility. These young guys, they come in and they don't have a father figure. So. They don't respect men. You know, they've been around women so that when you coming in there as a female coming in there, you kind of want to have that role. Like if you're an older woman. you don't accept --or don't tolerate no disrespect. That's going to help you out a lot in the long run. But men just have it a little harder because egos..and, you know, like, first of all, if he comes, if this man comes from a family where he had no lather figure or nothing, he's not going to respect no man from the jump. But men have to be a little more... of a role model. Then the inmates are like, "Man okay, I like how this man carries himself. He's a pretty respectable guy. Imma just go along with what he said because it's how he carries himself." -Britney Ledet, gender: female eetlY)*(4 Vd-ika-k5-14 LA DOC Correctional Officers who are also military veterans value COMMUNICATION, ADAPTABILITY, REPUTATION, and TEAMWORK above all else. While a second -level personality archetype concluded from the survey results is the Regular Person/Everype"son, military veterans embody the mindset that not everyone has what it takes to become a CO with the Louisiana Department of Corrections: "Like I told somebody last night at work, you got to have a strong mind to do this job or else you're not going to make it. Tell them long hours, you gotta put your best foot forward in this job, have a strong mind to do it." -Donnie Myers, ✓e teran Report - Page 16 'Honesty, integrity [makes a good CO] because there's a lot of things that you can --you might be able to get away with once. But that integrity means doing the right thing when nobody's looking. One of the leadership traits that we had in the Marine Corps was integrity. You can do that once, but day in and day out, day in and day out, you're not going to be able to sustain that. And especially the offenders. They can see that. They pay attention a lot more than you think they do. So if you're constantly switching how you act, they're going to pick up on it. They're going to trust you a lot less. And believe it or not, one of the biggest qualities you can have in a CO is honesty and trust, especially between security, the population." -Joshua Wilson, veteran Report - Page 17 CEICR fir,A i„ \Jww.)oinCDCR.com CH OFT _ I H CADET SURVEY REPORT THE VOICE OF THE CADET SURVEY WAS COLLECTED FOR TALENT ATTRACTION MARKETING PURPOSES, IN COMPARISON TO THE VOICE OF THE CO SURVEY. While the Voice of the CO survey collected the opinions of Correctional Officer Recruiters, this current survey captures the most recent Correctional Officers (COs) who are part of the CDCP team - the candidates who have been invited and who have completed the CDCP Academy in Galt, CA. How do Correctional Officers feel about working for CDCP? What are the best perks of their career? What has been the main differences between this career and other jobs they've had in the past? What and how were they attracted to become COs, and is that what continues to keep them in the CO position? Most importantly, this report compares and contrasts the results from the Voice of the CO survey to the Voice of the Cadet survey. Through knowing the agency's new CO recruits, CDCP can better understand the identity, strengths, and values of the CO brand and personality. Employer branding consists of a systematic, accurate method of measuring the interests and needs of your diverse and dynamic workforce. This report will effectively outline the following comparisons to CO Recruiters: 1. Cadets' personality brand (using Aaker-Jungian archetypes) 2. Organization Values 3. Attract and Keep reasons and provide marketing recommendations that align with the Voice of the Cadet. The report concludes with key findings based on demographic differences between Cadets. The Voice of the Cadet survey was sent to CDCP Cadets who were invited to the academy, or graduated in April, May, and June of 2022. The final number of responses was N = 280. VOICE OF THE CADET BRANDING SURVEY REPORT - PAGE 2 CDCR COCA 1) Cadet's Personality Brand Using respondent's scores on the Personality Type questions, CDCP's Correctional Officer Cadets personality archetypes (using Aaker-Jungian marketing) were concluded to be: 1. The Regular Person/Everyperson, 2. The Hero, and 3. The Magician Regular Person/ Eve rype rso r Regular Person seeks connection and is supportive, faithful and down -to earth. They are part of the team and blend in as a "supporting actor." They have ordinary solid virtues, and are friendly, humble and empathetic. There is no pretension in Regular Person. You might hear this archetype say "One of the most sincere forms of respect is actually listening to what another has to say." An organization with this archetype is focused on serving the general public. It offers services and products that can be used by the average consumer. It strives to make its offerings available to the widest audience at reasonable prices while maintaining quality and style that competes with higher end brands. It is there to support its consumers, it is on their side. It is commonly an ambassador for humanitarian causes. Hero A Hero's mission is to look for ways to make the world a better place. They are courageous, bold, inspirational, and abhor injustice. They have an uncommon vitality and resistance that they use to fight for power or honor. Heroes don't lose because they overcome their fears and rise to the occasion, they never give up. Also known as: the warrior, rescuer, dragon slayer, winner. An organization with this archetype has strong convictions, loves a challenge, and desires to be the best in its field. Its values may include social responsibility. It motivates its consumers to become heroes themselves, make a difference, and partner with the organization in creating a better world. It can help its clients stand out and be inspirational to others. VOICE OF THE CADET BRANDING SURVEY REPORT - PAGE 3 9.979p.13 Magician The Magician is seen as visionary and spiritual. They are curious and desire to show what is wondrous and create what is impossible. The Magician wishes to create something special and make dreams a reality. They regenerate and renew not just for themselves, but for others. Walt Disney, a classic Magician, said "if you can dream it, you can do it." Also known as: the wizard, visionary, catalyst, innovator, shaman. An organization with this archetype creates wondrous moments and thrives on entertaining consumers by giving them a magical or transformational experience. Wonder need not be the domain of innovation or scientific discovery but can be delivered via mystery and evoking fascination or curiosity in an organization's consumers. These personality archetypes give you an idea of who CDCP attracts and what these attracted individuals believe is the CDCP brand. In comparison to the Aaker-Jungian personality archetypes from the Voice of the CO survey, the Cadets exhibit a fresher, younger, more energetic version of the CO archetypes. 1 2 3 Recruiters Cadets Regu ar Person Everyperson - focused on serving the general public - part of the team - attracts the average person (i.e., anyone can do it if they try hard) Ruler - classic leader & a role model - stable, responsible, and organized Innocent - goal is to do good, please others, and practices simple values Hero - strong convictions, loves a challenge, and desires to be best in its field Magician - goal is to regenerate and renew, create transformational experiences VOICE OF THE CADET BRANDING SURVEY REPORT - PAGE 4 itcSpia...,CR Sample Marketing Imagery 1 2 Recruiters APPLY FOR A JOB. STAY FOR A CAREER. 14p __ Q3 aOtflcoat.Sm Cadets BECOME A PEACE OFFICER The Everyperson personality brand can be marketing imagery that shows how anybody is able to become a Correctional Officer. This means people in ads should be diverse (age, race, gender, demeanor) so prospective applicants are able to see themselves in the CO position. Puler Simple tag line, older subject in imagery Hero Cool stance, younger and tougher look on subjects A CAREER WITH INTEGRITY AND DISCIPLINE Recru ters score high on attributes of responsibility and being wise. Pecru ters are satisfied in a stable and routine position. Cadets are eager to prove themselves in a new career. Cadets take on challenges and desire to be heroes. Ads should incorporate images that tell the prospective applicant that they can create a better world, but also better themselves while helping others. VOICE OF THE CADET BRANDING SURVEY REPORT - PAGE 5 CDC 3 Every day, every second, in an institution, there are Correctional Officers that are saving lives. We don't Ihave to do it physically. It's just listening, or being there, or words of ,J couragement, SS% Alit a aoa long way toward rehabilitating an individual. Sergeant Maldonado 1 V California Department of Corrections and Rehabifitatian Innocent Desire to do good and practice compassion. Attributes such as humility, belonging, and �optrnsm. Magician Desire to create something special and make a name for themselves and their work. In the Marine Corps, I was a leader. I took what I learned as a Marine into my career as a Correctional Officer with CDC I want to be the best leader that I can be for my officers. Sergeant Morse Califon a Department of Corrections and Rehabilitation Recruiters prefer to identify with personality attributes of the Innocent, meaning they primarily see the good in what they do. Cadets are excited about help others in tra nsformative ways and experiences. Cadets embody curiousity and desire to be visionaries. At the start of the CO career, cadets want to be excited about both their own transformations as well as the individuals and staff they are committed to serve. 2) Cadet's Top Organization Values Respondents were asked to rank "values" (up to 5 different values) in a word bank that aligned with CDCR's organizational values. Ranking was determined by priority points and the number of times selected. CDCR's Cadet top values were: INTEGRITY, HONESTY, RESPECT, COMMUNICATION, and TRUST. This differs from CDCR's Recruiters in small ways. Recruiters and Cadets ranked the top 3 values the same, but #4 for Recruiters was Accountability and 115 was Teamwork. This shows how COs mostly retain the same organizational values throughout their careers. While personalities may change, values will be consistent. VOICE OF THE CADET BRANDING SURVEY REPORT - PAGE 6 COCA The Top 10 values of CDCR Cadets are displayed on this bar graph. Other top values were: Teamwork, Accountability, Loyalty, Work/Life Balance, and Dependability. 3) Cadet's Attract -Keep Metrics Cadet responde its score salary/pay, advancement opportunities, and health/retirement benefits as the top reasons that they are attracted to this job, and also why they want to continue to be in this job after graduating the academy. Cadet Advancement C pportunities Retirement/Insurance Benefits Profess ional Development aid Good Work Team Competitive Salary Recruiters MINN Retirement/Insurance Benefits Advancement Opportunities Job Flexibility VOICE OF THE CADET BRANDING SURVEY REPORT - PAGE 7 OSALCR CDCR Like CO Recruiters, Cadets scored Competitive Salary as the highest reason for applying for the Correctional Officer position. Advancement Opportunities and Benefits are also top reasons. As cadets go through the academy, Good Work Team climbs higher as a core reason Cadets continue to want a career as a Correctional Officer with CDCP. This confirms the sense of camaraderie that training in the academy gives successful applicants. After going through the academy, Cadets also highly score the resources/tools available to succeed in the CO position. Marketing Conclusions In addition to ads being run that focus on the great salary, the messaging should promote that CDCP offers "A Career with Endless Opportunities" for those looking for a job with advancement opportunities. ADVANCEMENT OPPORTUNITIES EARN UP TO $1O7K+ A YEAR! WITH AVAILABLE INCENTIVES LEVEL UP! inw PROMOTE TM - PAROLE OFFICER. - CORRECTIONAL SERGEANT, - CORRECTIONAL LIEUTENANT. _AND MORE! 11/4 1 Asir / air r The theme of teamwork can also be promoted in conjunction with Magician and Hero imagery or subjects in the design. F EARN UP TO $107K+ A YEAH! +WITH ADDITIONAL INCEIIiIYES BE PART OF A THAT IS II PASSIONATE ABOUT MI VOICE OF THE CADET BRANDING SURVEY REPORT - PAGE 8 �CDCR These results a Iso indicate that talent attraction campaigns can focus on showing ("selling") how CDCP ultimately is an organization committed to seeing candidates succeed. To do this, CDCP will provide you tools/skills/training - a prospective 3p pl ica nt doesn't need to already have it. B I • a • U a s Q 1 N :****11 •,' 0 4 I • • -• 11'1 • • f • • • • • ♦ • I •. '1 •.4 ••.• S.. ••• •• • • ► . • '• ••'• �.}[,• • • • • • • •I• 4,.i LEADER REHABILITATION WITH INCENTIVES AND BENE SEGMENTATION a) Age Younger cade:s (between the ages 21-39) have a top value of Honesty while Older cadets (age 40 and older) have a top value of Communication. Age 21-39 HONESTY INTEGRITY RESPECT TRUST COMMUNICATION Age 40+ COMMUNICATION INTEGRITY HONESTY TEAMWORK TRUST Young cadets orioritize values that align with Heroic brand personality. To better speak to candidates that are less than 40 years old, the messaging should highlight key values such as Honesty, Integrity, and Respect. Older cadets place a higher value on Communication than younger cadets. The Communication value shows a great deal of patience and focuses more on interacticn n with the CDCP population. VOICE OF THE CADET BRANDING SURVEY REPORT - PAGE 9 CDCR b) Pace Attract -Keep Below is a graph of the Top 6 reasons that Cadets prioritize as reasons that they applied for the Correctional Officer job. These reasons were segmented by racial identity. Attract Metrics by Racial Identity ac C C 2 Ga 0,6 0.4 #1 Competitive Salary #2 Advancement Opportunities N3 Retirement 114 Benefits • AI/AN • Asian ■ Black • HLS I White ■ Multiracial #5 Resou rces #b Team Most racial groups prioritize Advancement opportunities and Retirement benefits highest, while white and American Indian/American Native cadets rank Competitive Salary highest in both attract and keep responses. One important finding is that none of Black cadets (N=2) prioritized Competitive Salary. This finding, although a result of a small sample size, shows how Black cadets may be more concerned with the promotional opportunities and good benefits that the CO job provides, rather than the monetary gains from the pay. This conclusion asserts that marketing campaigns should use diverse COs in imagery associated with either "A Career with Endless Opportunities" or "Great Benefits and Retirement" theme in the ad messaging. VOICE OF THE CO BRANDING SURVEY REPORT - PAGE 10 c) Gender Women emoody the Magician archetype as a top Aaker-Jungian personality. Marketing tactics to attract women should focus on visionary leadership. Transformativ2 experience is the primary component of the brand/organization that women are pulled toward. Leaning into rehabilitation, but also conveying that it takes a tough woman to do this job, matches the personality of the current female cadets who are going to become COs. Women cadets are more compelled by the organization's mission and vision than men cadets are. d) Veteran Cadets who are also military veterans value LOYALTY, INTEGRITY, and EMPATHY abcve all else. LOYALTY INTEGRITY EMPATHY TRUST COMMUNICATION VOICE OF THE CO ERANDING SURVEY REPORT - PACE]] CDCR Contract Form New Contract Request Entity Information Entity Name. ALL-STAR TALENT INC Entity ID* 00046828 Contract Name. RECRUITMENT SERVICES FOR LAW NFORCEMENT Contract Status CTB REVIEW New Entity? Contract ID 6761 Contract Lead. ACALDWELL Contract Lead Email acaldwelI co.weld.co.us; s koh l g raEowe l dg ov. co m Parent Contract ID Requires Board Approval YES Department Project # Contract Description. CONTRACTRUAL AGREEMENT FUNDED BY LAW ENFORCEMENT RCRUITMENT GRANT, FUNDING COVERED FROM 1/1/2023-6/30/2024; 3192,000 GRANT FUNDING, CONTRACT ASSIGNED THROUGH RFP PROCESS Contract Description 2 Contract Type. CONTRACT Amount. S 192, 000.00 Renewable. NO Automatic Renewal Grant IGA Department SHERIFF Department Email CM-SheriffAweldgov.com Department Head Email CM-Sheriff- DeptHead Rweldgov.com County Attorney GENERAL COUNTY ATTORNEY EMAIL County Attorney Email CM- COU NTYATTORN EYSPWELDG OV.COM If this is a renewal enter previous Contract ID If this is part of a MSA enter MSA Contract ID Requested BOCC Agenda Date 03;20-2023 Due Date 03/16/2023 will a work session with BOCC be required?* NO Does Contract require Purchasing Dept. to be included? Note: the Previous Contract Number and Master Services Agreement Number should be left blank if those contracts are not in OnBase Contract Dates Effective Date Review Date. 01'15/2024 Renewal! Date Termination Notice Period Committed Delivery Date Expiration Dater 06/30/2024 Contact Informati Cosa Info Contact Name Purchasing Purchasing Approver CONSENT Approval Process Department Head DONNIE PATCH DH Approved Date 03;`13/2023 Final Approval BDCC Approved BOCC Signed Date BQCC Agenda Date 03/20/2023 Originator SKOHLGRAF Contact Type Contact Email Finance Approver CONSENT Contact Phone 1 Purchasing Approved Date 03,,13/2023 Finance Approved Date 03,1312023 Tyler Ref # AG 032023 Legal Counsel CONSENT Contact Phone 2 Legal Counsel Approved Date 03,413; 2023 N an COt3WTN STEVE REAMS To: From: Date Ref: Weld County Board of County Commissioners Captain Alan Caldwell 03/03/23 Marketing and Recruiting Services for the Sheriff's Office — BID (B2300043) Representatives of the Weld County Sheriffs Office and Weld County Human Resources reviewed and evaluated the bid proposals submitted by vendors in response to bid request B2300043, Marketing and Recruiting Services for the Sheriffs Office. The review and evaluation panel consisted of WCSO Budget Manager Sonja Kohlgraf, Weld County HR Recruiter Robyn Heins and WCSO Captain Alan Caldwell. Four proposals were submitted for the project period of April 1, 2023, through June 30, 2024. The funding source for this project is a grant from the Colorado Department of Public Safety, Division of Criminal Justice (DCJ Grant Number 2023 -LE -23-30). The amount of the grant is $192,000.00. The bids were evaluated based on: i. Quality & thoroughness of the proposal; proposal demonstrates an understanding of project goals, approach, and methodology to delivery of services, project organization, benchmarks, and timeline. 11. Vendor capabilities, experience and past performance with similar projects, size and complexity as described in the RFP. iii. Project manager and key project staff experience and qualifications, participation in similar projects as described in the RFP, technical expertise, diversity of skills. iv. Demonstrated history of delivering high -quality work within an established timeline and budget, ability to deliver services described on the RFP within established timeline. v. Innovation, creativity, artistic skill based on samples of previous work completed by the vendor. vi. Project cost, budget, and value to the County. vii. References Southwest Substation 4209 WCR 241/2 Longmont, Colorado 80504 (720) 652-2415 Fax (720) 652-4217 Headquarters 1950 0 Street Greeley, Colorado 80631 (970)356-4015 Fax (970)304-6467 Toll Free (800)436-9276 www.weldsheriff.com Southeast Substation 2950 9th Street Fort Lupton, Colorado 80621 (303) 857-2465 Fax (303) 637-2422 abaa - 02372 $600`�� 03/0' NISI at, CO3WTN STEVE REAMS Based on the evaluation of the bid proposals, the panel recommends All -Star Talent Inc. All -Star meets all requirements of the RFP. The hiring priority is for the WCSO Detention Division. All -Star Talent is the only vendor that specializes and has substantial experience in marketing and recruiting services for law enforcement agencies. All -Star provided similar services as requested in the RFP to other law enforcement and correctional clients such as the California Department of Corrections, Montana Department of Corrections, Louisiana Department of Corrections, Missouri Department of Corrections, South Carolina Department of Juvenile Justice, Atlanta Police Department, Oakland Police Department, El Cerrito Police Department, Richmond Police Department, and others. All other vendors had minimal or no experience with similar law enforcement marketing projects as outlined in the RFP. References stated that All -Star successfully delivered all contracted services on time and within budget. References stated they received excellent services from All -Star and project goals were met. Although cost was one of several evaluated factors, it was not determinative because the maximum budget for the project is limited by the grant award ($192,000) and all vendors were within 0.57% or less of the bid submitted by All -Star. For this reason, a vendor's demonstrated ability, knowledge and experience delivering marketing and recruiting services for law enforcement became a principal factor in the recommendation. Digitally signed Capt. Alan by Capt. Alan Caldwell Caldwell Date: 2023.03.03 08:56:52 -07'00' Southwest Substation 4209 WCR 24 1/2 Longmont, Colorado 80504 (720) 652-2415 Fax (720) 652-4217 Headquarters 1950 O Street Greeley, Colorado 80631 (970)356-4015 Fax (970)304-6467 Toll Free (800)436-9276 www.weldsheriff.com Southeast Substation 2950 9th Street Fort Lupton, Colorado 80621 (303) 857-2465 Fax (303) 637-2422 Page 1 2 BOARD OF COUNTY COMMISSIONERS PASS -AROUND REVIEW PASS -AROUND TITLE: Marketing and Recruiting Services for WCSO DEPARTMENT: Sheriffs Office PERSON REQUESTING: Captain Alan Caldwell DATE: 03/03/23 Brief description of the problem/issue: The Sheriff's Office was awarded $192,000 under the 2023 Law Enforcement Workforce Recruitment, Retention, and Tuition Grant Program. This grant provides funds to assist law enforcement agencies in addressing workforce shortages. To select a vendor, an RFP B2300043 was published on January 3, 2023 and four vendors submitted proposals by the January 31, 2023 deadline. A panel consisting of representatives from the Sheriff's Office and Human Resources reviewed and evaluated the proposals. Based on the evaluation of the bid proposals, the panel recommends All -Star Talent Inc. All -Star meets all requirements of the RFP. All -Star Talent is the only vendor that specializes and has substantial experience in marketing and recruiting services for law enforcement agencies. Although cost was one of several evaluated factors, it was not determinative because the maximum budget for the project is limited by the grant award ($192,000) and all vendors were within 0.57% or less of the bid submitted by All -Star. For this reason, a vendor's demonstrated ability, knowledge and experience delivering marketing and recruiting services for law enforcement became a principal factor in the recommendation. Please see attached memorandum to the Board of County Commissioners. What options exist for the Board? (include consequences, impacts, costs, etc. of options): • Approve staff's recommendation of awarding B2300043/Marketing and Recruiting Services for WCSO to All -Star Talent Inc to provide the services contained in the RFP and to be included on the BOCC agenda for approval on March 8, 2023. • Schedule a work session to further discuss grant and vendor selection process. Recommendation: The Sheriff's Office recommends awarding B2300043/Marketing and Recruiting Services for WCSO to All -Star Talent Inc to provide the services contained in the RFP and to be included on the i3OCC agenda for approval on March 8, 2023. Approve Schedule Re mendation Work Session Other/Comments: Perry L. Buck, Pro-Tem Mike Freeman, Chair Scott K. James Kevin D. Ross Lori Saine WELD COUNTY PURCHASING 1150 O Street, Room #107, Greeley, CO 80631 reverett(6 weldoov.com coeisert weldgov.com cmpeters@weldoov.com Phone: 970-400-4222, 4223 or 4216 DATE OF BID: JANUARY 31, 2023 REQUEST FOR: MARKETING & RECRUITMENT SERVICES FOR THE SHERIFF'S OFFICE DEPARTMENT: SHERIFF'S OFFICE BID NO: B2300043 PRESENT DATE: FEBRUARY 6, 2023 APPROVAL DATE: MARCH 8, 2023 VENDORS ALL-STAR TALENT INC 2368 CULPEPPER LN LINCOLN, CA 95648 CRESTONE DMS 2303 NORFOLK ST ERIE, CO 80516 TALENTRUST, LLC Dba TALENTRUST 14143 DENVER WEST PKWY, STE 100 GOLDEN, CO 80401 TOWN SQUARE MEDIA 600 MAIN ST WINDSOR, CO 80550 THE SHERIFF'S OFFICE AND A REPRESENTATIVE FROM HUMAN RESOURCES ARE REVIEWING THE PROPOSALS. 2023-0372 U0(Q Hello