HomeMy WebLinkAbout991486.tiff RESOLUTION
•
RE: APPROVE PREVENTIVE BLOCK FUNDING REQUEST FOR LOCAL SUICIDE
PREVENTION MODEL AND AUTHORIZE CHAIR TO SIGN - SUICIDE EDUCATION
AND SUPPORT SERVICES OF WELD COUNTY
WHEREAS, the Board of County Commissioners of Weld County, Colorado, pursuant to
Colorado statute arid the Weld County Home Rule Charter, is vested with the authority of
administering the affairs of Weld County, Colorado, and
WHEREAS, the Board has been presented with a Preventive Block Funding Request for
a Local Suicide Prevention Model from the County of Weld, State of Colorado, by and through
the Board of County Commissioners of Weld County, on behalf of the Weld County Department
of Public Health and Environment, to the Colorado Department of Public Health and
Environment, with terms and conditions being as stated in said request, and
WHEREAS, after review, the Board deems it advisable to approve said request, a copy
of which is attached hereto and incorporated herein by reference.
NOW, THEREFORE, BE IT RESOLVED by the Board of County Commissioners of
Weld County, Colorado, that the Preventive Block Funding Request for a Local Suicide
Prevention Model from the County of Weld, State of Colorado, by and through the Board of
County Commissioners of Weld County, on behalf of the Weld County Department of Public
Health and Environment, to the Colorado Department of Public Health and Environment be, and
hereby is, approved.
BE IT FURTHER RESOLVED by the Board that the Chair be, and hereby is, authorized
to sign said request.
The above and foregoing Resolution was, on motion duly made and seconded, adopted
by the following vote on the 16th day of June, A.D., 1999.
BOARD OF COUNTY COMMISSIONERS
LD COUNTY CO O DO
ATTEST: L1444/
s Dal . Hall, Chair
Weld County Clerk to th' co• -
f% �r '� ►►`� arbar J. Kirkmeyer, Pr -Tem c.
BY: w.O7'he,. <
Deputy Clerk to the = \C�� +/
Georg E. ter
ROV - TO FORM: {
M. J. eile
unty Attorney�t ye 4i/u' .41a
Glenn Vaad"�
991486
C.C. - HL0025
WELD C01:::1;
CO
. , x 0Memorandum
TO: Dale Hall
Chair, Weld County Commissioners
DATE: June 14, 1999 FROM: John Pickle, M.S.E`Fl�_ `-f,q'
Director, Weld CountyMepartment of
Public Health and Environment
Enclosed for board review and approval is a proposal for a contract between the Weld
County Department of Public Health and Environment (WCDPHE) and the Colorado
Department of Public Health and Environment to implement a suicide prevention multi-
media and educational campaign targeting the general population of Weld County.
The WCDPHE would contract with the Suicide Education and Support Services (SESS)
of Weld County to provide the activities outlined in this proposal. The proposed activities
include the development and implementation of a multi-media (newspaper, television,
radio, buses, bus benches, posters, and website) campaign focusing on suicide prevention.
Supporting this campaign, SESS volunteers and other experts will provide presentations
to local groups and organizations in Weld County.
The grant request is for a one year period beginning in late summer of 1999. We are
asking for $29,550 to implement and maintain this project.
I would recommend your approval of this proposal.
If you have any questions, please feel free to contact me.
991486
PREVENTIVE BLOCK FUNDING REQUEST
Local Suicide Prevention Model
Submitted By:: Weld County Department of Public Health and Environment(as fiscal agent
for the Suicide Education and Support Services of Weld County)*
1555 N. 17th Ave.
Greeley, CO 80631
Contact: John S. Pickle, Director
(970) 3C4-6410
* Weld County Department of Public Health and Environment intends to contract with the Suicide
Education and Support Services (SESS) of Weld County for the fulfillment of the activities outlined
in this grant application.
Health Status Objective
6.1 Reduce suicides to no more than 10.5 per 100,000 people. (Age-adjusted baseline: 11.7 per
100,000 in 1987)
Statement of Problem
The record-setting loss of 60 lives because of car crashes on Weld County roads in 1998 drew the
attention and concern of many people. But Weld County also came close to setting another record
in 1998 for a subject much less talked about,but just as tragic, suicide. Weld County's suicide rate
is nearly twice the national average (17 to 20 per 100,000 depending on the statistics), with a near
record-breaking number of 29 suicide deaths in 1998. Weld County has already seen half this
number of suicide deaths through May 15, 1999. In years like 1998, Weld County averages a suicide
every other week. According to Weld County Coroner, Scott Anthony, half of last year's suicides
occurred in urban Greeley/Evans with the rest scattered across the rural areas of the county. Over
the past eight years, 21% of Weld County suicide deaths have been among youth under the age of
25. Adults age 55 and older and mid-life adults, age 25-54, represent 24% and 55% of all suicide
deaths in Weld County, respectively. Fifty percent of the suicide deaths in the last eight years were
committed with a firearm -- more than three times as many from any other method.
Program Strategy
In a report, presented to former Governor Romer in December of 1998, the Governor's Suicide
Prevention Commission recommended the development of a"lead entity" to assume responsibility
for the development of an ongoing system for ensuring integrated, coordinated, and effective
information and services for the prevention of suicide. Whereas this was a recommendation for a
"lead entity" at the state level, such an entity has already been designated for Weld County. The
Suicide Education and Support Services (SESS) of Weld County was founded in 1987 by Weld
County Department of Public Health and Environment, bringing together professionals and lay
persons "...to develop and offer educational programs and support services to the communities of
Weld County in the areas of suicide prevention, intervention, and postvention. "
Another recommendation of this report was the creation of a comprehensive public information and
education campaign. The Governor's Commission stated that "informed individuals will assist
themselves and others in reducing suicide of people of all ages in Colorado." SESS plans to conduct
such a campaign here ir.Weld County. As the Commission recommends,this campaign will address
the magnitude of the problem, common myths and realities surrounding suicide, the warning signs
of depression, and how to get help. The goal is to do a multi-media(newspaper,radio, TV, website,
bus and bus bench ads, and over-the-street banner) public education campaign to boost public
awareness, reinforced by seminars/presentations to local groups and organizations to enhance the
ability to recognize and deal with potential suicides. SESS intends to invest in materials (banners,
posters, emergency referral cards, and brochures), that can be used again and again to sustain the
campaign in future years. For that purpose, a theme has been selected that will remain fresh,
"Suicide Prevention: It's Everybody's Business. " We belief that this campaign could also be easily
replicated in other communities across Colorado, so it is our intention to create a guide, as we move
through this process, for other communities to use.
Since SESS has already secured the support of the local print and broadcast media, the United Way,
the Coroner's Office, and North Range Behavioral Health,which operates the county's only 24 hour
mental health crisis hotline; and additionally,because the infrastructure (SESS and the Weld County
Department of Public Health and Environment) and staff are already in place, we would implement
this program immediately upon receipt of grant funding.
Grant Funded FTE
Twenty five percent of SESS's executive director's time would be funded from this grant request,
including fringe benefits at 12%.
Target Population
This campaign will target the general population of Weld County. According to 1997 data, Weld
County's population is 156,530 (74% white, 24% Hispanic, and 2% other). The age distribution
is as follows: 33% under age 21, 36% between the ages of 21 and 44, 20% between the ages of 45
and 64, and 11% over the age of 64, with the median age being 33 years.
Impact Objectives
Over a three year period we propose to reduce Weld County's suicide rate to the national average
of 10.8 per 100,000(based on 1996 data), starting with a 5%reduction in the current level of suicide,
after the first year of this campaign.
Annual Objectives
Within one year of being awarded funds for this program, a full-scale suicide prevention media
campaign will be launched. This would include newspaper, television,and radio advertising as well
as advertisements displayed on buses and bus benches, and posters displayed in local schools,
libraries, churches, and other appropriate public facilities. Supporting this media campaign, a
website will be available to provide information on how to identify the warning signs of depression
and suicide and where to go for help. Also supporting the media campaign, trained volunteers will
have provided 24 presentations to local groups and organizations in Weld County.
At the conclusion of this first year, a draft of the guide developed will be presented to the Suicide
Prevention Coalition of Colorado for input and assistance in dissemination. Student interns from
the University of Northern Colorado will also conduct a process evaluation to present with the guide.
Public Education Program Budget
Total Budget Less In-Kind Requested
PERSONNEL
Executive Director(25% FTE) $7,500 $ 7,500
Fringe Benefits (@12%) 1,380 1,380
Trainer Honorariums 4,000 4,000
Speakers 4,000 4,000
Fiscal Administration (indirect) 4,000 4,000
Evaluation 1,000 1,000
NON PERSONNEL
Advertising $17,150 7,000 $10,150
Laptop Computer 3,400 3,400
Power Point Software 350 350
Educational Materials 1,650 1,650
Websi to 1,120 1,120
TOTAL $45,550 $16,000 $29,550
Personnel
Twenty-five percent of the executive director's time will be used to administer this program (plus
fringe benefits at 12%). Experts in the field of suicide prevention will be contracted to train the
volunteer speakers who will be providing the local seminars/presentations.
Non Personnel
Advertising, as the central focus for this media campaign, will include production of the over-the-
street banner ($500), banner display ($250), newspaper advertising ($7,000), radio/cable TV ads
($5,000), design ($100:) and printing ($800) of the poster, and the production ($1,000) and display
($2,500) of bus and bus bench ads. A laptop computer ($3,400) and Power Point software ($350)
will be purchased to simplify presentations and to ensure consistency of information presented.
Educational materials,including wallet crisis cards in English and Spanish($450)and brochures also
in English and Spanish($1,200),will be purchased to support the media campaign and presentations.
Funds will also be used to design($700)and maintain($420)a webpage. With so many individuals
(particularly youth) "scanning the web," a webpage will be a good tool for targeting individuals
looking for information through the computer.
In Kind Donations
The Greeley Tribune has agreed to design and run display ads at no cost (a$2,000 value). A local
television and radio station have already donated production of television and radio ads and both will
continue to run these ads indefinitely. This service would normally cost up to $5,000. There are
also several individuals (speakers and evaluators), who have committed their time to this effort. As
well, the Weld County Department of Public Health and Environment (WCDPHE) has agreed to
fiscally manage this program at no cost to SESS. The time and resources of these volunteers and
the staff of the WCDPHE would normally cost close to $9,000.
Project Title: Local Suicide Prevention Model
Applicant's Name: Weld County Department of Public Health and Environment
Address: 1555 N. 17th Avenue r -'
Greeley, CO 80631
Phone Number: • (970) 304-6410
Director: John S. Pickle, M.S.E.H.
Contact Person: John S. Pickle, M.S.E.H.
Amount Requested: $29,550
WELD COUNTY BOARD WELD COUNTY DEPARTMENT
OF COMMISSIONERS OF PUBLIC HEALTH AND ENVIRONMENT
s
2-7
(Td-r ` /�-.
Dale Hall, C air Of(, -/<7R) J S. Pickle, M.S.E.H., Director
WE CO N ARD
By:��•
; A
Hello