HomeMy WebLinkAbout991776.tiff TCI
July 20, 1999 I
Chairman Dale Hall and Commissioners
Weld County
POB 758
Greeley, CO. 80632
Subject: Update on Transition to AT&T Name
Dear Chairman Hall:
Thank you for this opportunity to bring you up to date on our transition from using the brand name "TCI"
to that of our new parent company "AT&T." As you know, this name change does riot affect the
ownership of our local franchise - - we are simply changing the brand name and logo under which we do
business in the community.
Effective in early August, 1999 we will begin the process of using the AT&T brand throughout the former
TCI organization:
• AT&T will be the name used on our most prominent assets, such as our buildings, trucks and
employee uniforms.
• AT&T Broadband & Internet Services will be our business unit name. You will see this name
primarily on our letterhead and business cards.
• AT&T Cable Services is the name of our primary product group. Our product names, AT&T Digital
Cable and AT&T Cable, fall under this primary group name. The name AT&T Cable Services will
ultimately be reflected on our customers' bills and work order forms, beginning in late fall of this
year. This will also be the name our customer service representatives will use when answering the
phones, beginning in early August, 1999. To ease the transition, employees will use both names
when greeting customers (for example, "AT&T Cable Services, formerly TCI")for a certain period.
Of course, some of these brand changes will take several months and you may continue to see the TCI
name and logo on various materials until the transition is complete. I will send you an update if there are
any future issues related to the brand transition process that arise. In the meantime, please let me know if
you have any questions about this information.
Sincerely,
Eric Barela
General Manager
Copy: Central Division Franchising
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