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Home My WebLink About992848.tiff DEPARTMENT OF HEALTH & HUMAN SERVICES Public Health Service Food and Drug Administration Rockville MD 20857 November 12, 1999 Mr. Dale Hall Office of Board of Commissioners 915 10th Street P.O. Box 758 Greeley, CO 80632 Dear Mr. Hall, Thank you for your letter dated October 25, 1999 regarding our FDA tobacco billboard. I would like you to know that it is because of our deep commitment protecting young people of all backgrounds that we featured a young lady who reflected a multicultural background. Smoking is a serious problem facing all young people of all races and ethnicity. For that very reason we purposely selected the young lady you see featured. If we had selected a caucasian teenager, I think we would have been criticized for not caring about young people of diverse backgrounds. Furthermore, if you would look at our ad campaign in its entirety, you will see how much emphasis we placed on showing all ethnic/racial backgrounds. I urge you to read the response I prepared for Dr. Cordova and review the full set of newspaper and billboard ads. I hope you will find on reflection that this campaign is in fact sensitive to the concerns you raised. Finally, we have shown these ads with national organizations representing Hispanic and African-American people and they applauded our efforts to design a multicultural campaign. Sincerely, �I Q Sharon Natanblut Deputy Director, Office of Tobacco Programs Enclosure: ads are4 992848 /74 x(/99 N W H H W ° Q C0 N N C E VI - 0 ` a Z a V/ al4 N R/ G GC 0 H F- ; W Z � Oea a CC o _ J O o o W CO it Z S LL Q CC CO J CL J J m J ~ � t in et m O m >- N W_ Z = � W_ o. CO E Q E co W IX _ a' N 0 N N N U E E Z a a Q I / ± : . -:'1'4' s \ d 7\ s .# ;9\ �w� .a. . . . '41.0". 2 7 «~ . © 2 �« . . . . : . . . , .. . . / yyI. .? � �� w f© \ y�� ` I- / CO 7 To cc 411 I ) 2DI 5 0 $ D ll � -• : f / z _E - Do 0Q_ I— § w 2 U.' L. - > co § al 0 01 -I C C iI j711 U) LI- 0 -J —I « ' Gay n. N to 0 2 2 E 3 '-x u n• G ce Y U L N Q Q T m O .^ r A 1 a o ,LL M X d 6 +. Qi q I ; � D H ,= ai a W a 1-•• u 6-0 cz O F 09 R ain NS -o W CC la Y.�. u Cll Y Q rif.rp.it r E U F. C ac I^ r• N N T as L %.0 CO m o 0 a V a:.. m c i T �RR LS co„, 'J V La E u 'L o a u O — II: ° J u A re ri to E Wm :c 1— N E a •W od O In efl -063 a r t. y O4 7 Ce 4000 ,^ g FULL PAGE & JUNIOR PAGE NEWSPAPER AND FULL PAGE MAGAZINE H x� T4 ,xy gy M1 t � P't the Will it be her? g { ; Every day, } “* g • ;� 3000 new kids become iy' regular smokers. One out of every Three will die from it. Will it be him? • 11! . .. _. _. _. Will it be him? • fi :11 Zit I i✓ Selling cigarettes or chewing tobacco to children is illegal. For a reason. This message brought to you by the Food and Drug Administration. Hello