HomeMy WebLinkAbout20040687.tiff RESOLUTION
RE: APPROVE TWO EXPENDITURE AUTHORIZATIONS FOR WIA 10% STATEWIDE
MARKETING FUNDS AND AUTHORIZE CHAIR TO SIGN
WHEREAS, the Board of County Commissioners of Weld County, Colorado, pursuant to
Colorado statute and the Weld County Home Rule Charter, is vested with the authority of
administering the affairs of Weld County, Colorado, and
WHEREAS,the Board has been presented with two Expenditure Authorizations for WIA 10%
Statewide Marketing Funds between the County of Weld, State of Colorado, by and through the
Board of County Commissioners of Weld County,on behalf of the Department of Human Services,
Workforce Development Board,and the Colorado Department of Labor,commencing February 1,
2004, and ending June 30, 2005, with further terms and conditions being as stated in said
authorizations, and
WHEREAS, after review, the Board deems it advisable to approve said authorizations,
copies of which are attached hereto and incorporated herein by reference.
NOW,THEREFORE, BE IT RESOLVED by the Board of County Commissioners of Weld
County,Colorado,that the two Expenditure Authorizations for WIA 10%Statewide Marketing Funds
between the County of Weld, State of Colorado, by and through the Board of County
Commissioners of Weld County, on behalf of the Department of Human Services, Workforce
Development Board, and the Colorado Department of Labor be, and hereby is, approved.
BE IT FURTHER RESOLVED by the Board that the Chair be,and hereby is, authorized to
sign said authorizations.
The above and foregoing Resolution was,on motion duly made and seconded,adopted by
the following vote on the 8th day of March, A.D., 2004, nunc pro tunc, February 1, 2004.
BOARD OF COUNTY COMMISSIONERS
W D COUIWY, COLORADO
ATTEST: is /4711� </ %� UV�J
�. ••••:V,bert D. Masden, Chair
Weld County Clerk to the : uO+� --
W. illiam H. Jerke, Pro-Tem
BY: fog �1 �� A 1
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Deputy Clerk to the Boar. � EXCUSED
M. J ile
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Dav' Lon
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Glenn Vaad
Date of signature: *IP
2004-0687
HR0075
EXPENDITURE AUTHORIZATION(EA)
Signature Page
Workforce Region: Employment Services of Weld County
Address: PO Box 1805
City/State/Zip Greeley, CO 80632
EXPENDITURE AUTHORIZATION SUMMARY
This Expenditure Authorization(EA) covers the following Funding Streams:
Program Year: FY 04 Funding Stream: WIA 10%Statewide Marketing $ 21,000.00
Program Year: PY 01 Funding Stream: WIA 10%Statewide Marketing $ 4,000.00
Program Year: Funding Stream: $
This Expenditure Authorization has been reviewed and approved by the following parties and will be
incorporated into the Workforce Development Programs Grant Agreement as an attachment. This
signature page, when duly signed, authorizes the granting of funds by the Colorado Department of Labor
and Employment for the program/project identified herein. The EA commitment document is not valid
until it has been approved by the State Controller or designee.
By: V J- MAR 0 8 200ny: i/ttA i3e)--6)V
Robert D. Masden, Chair Date of e ells Date
Board of Weld
By: c.1-0i00.6ai01nn �'��'b By:
Ron Wildeman, Chair Date Date
Weld County Workforce Development Board Title:
By: g"--/ OL/ By:
to a L. Perez, Director Date Date
Employment Services of Weld County Title:
ALL CONTRACTS MUST BE APPROVED BY THE STATE CONTROLLER
CRS 24-30-202 requires that the State Controller approve all state contracts. This contract is not valid until the State
Controller, or such assistant as he may delegate, has signed it. The contractor is not authorized to begin
performance until the contract is signed and dated below. If performance begins prior to the date below,the State of
Colorado may not be obligated to pay for the goods and/or services provided.
STATE CONTROLLER:
ARTHUR L.BARNHART
By
Date '"fitc�
EXPENDITURE AUTHORIZATION (EA)
Request Page
If applicable, Date of Modification
Workforce Region: Employment Services of Weld County
Program/Project Coordinator: Linda L. Perez
Phone Number: (970) 353-3800 ext. 3371
PROGRAM/PROJECT INFORMATION
Funding Stream, Year, and Original Amount of funds: FY 04 WIA 10% Statewide Marketing $21,000.00
Revised Amount of Funds:
Original Period of Performance: From: February 1, 2004 To: June 30, 2005
Revised Period of Performance: From: To:
I. BUDGET INFORMATION and NARRATIVE:
Employment Services of Weld County will use the award of$21,000.00 for the implementation of
its regional marketing plan in conjunction with the statewide branding initiative and for the
purchase of items to aid in the marketing efforts. This includes purchase of technology to allow
for marketing"road shows"to be given to potential employers, purchase of marketing give away
items such as pens and pencils, and to pay for a portion of a marketing intern staff salary.
Original Allocation: $21,000.00 Vax# 709
Cost Category Current Budget Changes In/Out(+/-) Revised Budget
Program $21,000.00 $21,000.00
Total Program $21,000.00 $21,000.00
II. SCOPE OF WORK:
A. Purpose and Goal
Employment Services of Weld County will use the award of$21,000.00 for the
implementation of its regional marketing plan in conjunction with the statewide branding
initiative and for the purchase of items to aid in the marketing efforts. Employment Services
has established the following goals for the marketing program:
• Increase the number of new employers listing job in 2004 by 10%
• Increase name/brand awareness by the public by 15%
• Improve information delivery t our offices through the use of promotional materials
B. Services to be Provided
Employment Services will:
• Provide for a portion of the salary for an intern marketing specialist who will focus on
developing marketing"road shows"targeted towards industry groups and describe the
services most beneficial for employers.
• Provide sales/marketing and public relations training to staff.
• Purchase marketing supplies and items needed to develop "road shows".
• Use promotional materials to increase awareness of market brand name and agency web
site
• Provide for mileage reimbursement for the marketing intern for marketing efforts directed
towards employers in the south county area
C. Proiected Number of Participants to be Served
N/A
D. Expected Outcomes
As identified under section II A, the following are the goals to be accomplished and the
expected outcomes.
A. Increase the number of new employers listing job in 2004 by 10%
B. Increase name/brand awareness by the public by 15%
C. Improve information delivery t our offices through the use of promotional materials
Marketing Tactic Assists with which Measurement for Success Tracking Approximate Cost Approx Timeline
goal/objective for Implementation
Develop a power point A •Measure the#of new businesses Laptop $4,000 Jan-Dec 2004
presentation which can B placing a job order in 2004 who have LCD Projector$4,000
be modified for various not used the system in two years Software $ 500
audiences • Increase the number of
presentations made to employers in
2004 to ten(10)
Identify a Brand B • Staff and Board approval of a brand Staff Time Apr 2004
Statement name awareness tag
• Update all brochures and other
materials to include brand name $ 6,000 Sep 2004
Provide sales and A • 30%of staff will complete training on Staff Time May 2004
public relations training B sales and public relations
to staff • Usage of subsidized worksites(OJT,
Work Experience,Work
Supplementation,etc.)by employers
will increase by 20%
Use promotional B • 10%more brochures will be taken by Marquee $ 800 Apr 2004
materials and access C customers
sites to market our • 10,000 pencils will be given to job Promotional materials Apr-Dec 2004
brand name and seekers(employer materials yet to $10,700
agency web site be identified)
• Web site usage will increase by 10%
E. Coordination with other One-Stop Partners
N/A
F. Other Financial Resources to Support Program
Employment Services operates a number of programs including the Workforce Investment
Act programs. Where appropriate, other resources will be utilized to contribute to the
marketing efforts.
G. Subcontracting Arrangements
Not applicable. Weld County does not subcontract services.
III. MODIFICATION(S) REQUESTED and RATIONALE FOR MODIFICATION:
N/A
IV. REVISED GOALS, OBJECTIVES, and OUTCOMES:
N/A
V. REVISED PLANNED PARTICIPATION AND TERMINATION SUMMARY:
N/A
EXPENDITURE AUTHORIZATION (EA)
Request Page
If applicable, Date of Modification
Workforce Region: Employment Services of Weld County
Program/Project Coordinator: Linda L. Perez
Phone Number: (970)353-3800 ext. 3371
PROGRAM/PROJECT INFORMATION
Funding Stream, Year, and Original Amount of funds: PY 01 WIA 10% Statewide Marketing $4,000.00
Revised Amount of Funds:
Original Period of Performance: From: February 1, 2004 To: June 30, 2004
Revised Period of Performance: From: To:
I. BUDGET INFORMATION and NARRATIVE:
Employment Services will use the funds awarded to support the costs for a marketing intern,
purchase marketing supplies and items needed to develop "road shows", and provide for mileage
reimbursement for outreach activities, and help support the purchase of necessary technology to
allow for presentations to potential employers.
Original Allocation: $4,000.00 Vax#
Cost Category Current Budget Changes In/Out(+/-) Revised Budget
Program $4,000.00 $4,000.00
Total Program $4,000.00 $4,000.00
II. SCOPE OF WORK:
A. Purpose and Goal
Employment Services of Weld County will use the award of$4,000.00 for the implementation
of its regional marketing plan in conjunction with the statewide branding initiative and for the
purchase of items to aid in the marketing efforts. Employment Services has established the
following goals for the marketing program:
• Increase the number of new employers listing job in 2004 by 10%
• Increase name/brand awareness by the public by 15%
• Improve information delivery t our offices through the use of promotional materials
B. Services to be Provided
Employment Services will:
• Provide for a portion of the salary for an intern marketing specialist who will focus on
developing marketing "road shows"targeted towards industry groups and describe the
services most beneficial for employers.
• Provide sales/marketing and public relations training to staff.
• Purchase marketing supplies and items needed to develop"road shows".
• Use promotional materials to increase awareness of market brand name and agency web
site
• Provide for mileage reimbursement for the marketing intern for marketing efforts directed
towards employers in the south county area
C. Projected Number of Participants to be Served
N/A
D. Expected Outcomes
As identified under section tI A, the following are the goals to be accomplished and the
expected outcomes.
A. Increase the number of new employers listing job in 2004 by 10%
B. Increase name/brand awareness by the public by 15%
C. Improve information delivery t our offices through the use of promotional materials
To accomplish these goals, Employment Services will focus on the following areas.
Marketing Tactic Measurement for Success Tracking Approx Timeline for
Implementation
Develop a power point •Measure the#of new businesses placing a job Jan-Dec 2004
presentation which can order in 2004 who have not used the system in two
be modified for various years
audiences • Increase the number of presentations made to
employers in 2004 to ten(10)
Identify a Brand • Staff and Board approval of a brand name Apr 2004
Statement awareness tag
• Update all brochures and other materials to
include brand name Sep 2004
Provide sales and public • 30%of staff will complete training on sales and May 2004
relations training to staff public relations
• Usage of subsidized worksites(OJT,Work
Experience,Work Supplementation,etc.)by
employers will increase by 20%
Use promotional • 10%more brochures will be taken by customers Apr 2004
materials and access • 10,000 pencils will be given to job seekers
sites to market our brand (employer materials yet to be identified) Apr-Dec 2004
name and agency web • Web site usage will increase by 10%
site
E. Coordination with other One-Stop Partners
N/A
F. Other Financial Resources to Support Program
Employment Services operates a number of programs including the Workforce Investment
Act programs. Where appropriate, other resources will be utilized to contribute to the
marketing efforts.
G. Subcontracting Arrangements
Not applicable. Weld County does not subcontract services.
III. MODIFICATION(S) REQUESTED and RATIONALE FOR MODIFICATION:
N/A
•
IV. REVISED GOALS, OBJECTIVES, and OUTCOMES:
N/A
V. REVISED PLANNED PARTICIPATION AND TERMINATION SUMMARY:
N/A
MEMORANDUM
'fata
DATE: October 22, 2003
TO: Robert D Masden, Chair, Board of County CommissionersWilk FROM: Walter J. Speckman, Director Human Services U�
COLORADO SUBJECT: Expenditure Authorization Requests
Enclosed for Board approval are two Expenditure Authorizations (EA) requesting funds from the
Colorado Department of Labor. The first EA requests FY 04 WIA 10% Statewide Marketing funds in
the amount of$21,000.00,and the second EA requests PY 01 WIA 10%Statewide Marketing funds
in the amount of $4,000. These funds will be used for the implementation of the marketing plan
developed by the Weld County Workforce Development Board and implemented in conjunction with
the statewide marketing/branding initiative.
If you have any questions, please feel free to telephone me at 353-3800 ext. 3317.
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2004-0687
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